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Hi, I'm Zoë, a Versatile Designer with a Proven Track Record. I craft visually striking designs that captivate and convert. With over 7 years of experience, I’ve honed my skills through successful freelance ventures as well as employment at a Birmingham-based web design agency and for a hospitality group. My skills include branding, illustration, photography, UI design, and social media marketing. With a Bachelor of Arts degree in 3D Design, I bring a unique perspective and a strong foundation in creativity and problem-solving to every project. My portfolio showcases a range of projects, from brand identities to engaging user interfaces. I’m dedicated to delivering high-quality work that exceeds expectations.…Hi, I'm Zoë, a Versatile Designer with a Proven Track Record. I craft visually striking designs that captivate and convert. With over 7 years of experience, I’ve honed my skills through successful freelance ventures as well as employment at a Birmingham-based web design agency and for a hospitality group. My skills include branding, illustration, photography, UI design, and social media marketing. With a Bachelor of Arts degree in 3D Design, I bring a unique perspective and a strong foundation in creativity and problem-solving to every project. My portfolio showcases a range of projects, from brand identities to engaging user interfaces. I’m dedicated to delivering high-quality work that exceeds expectations.

Zoë Smith

Graphic Designer, Brand Designer, UI Designer, +2

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Hi, I'm Zoë, a Versatile Designer with a Proven Track Record. I craft visually striking designs that captivate and convert. With over 7 years of experience, I’ve honed my skills through successful freelance ventures as well as employment at a Birmingham-based web design agency and for a hospitality group. My skills include branding, illustration, photography, UI design, and social media marketing. With a Bachelor of Arts degree in 3D Design, I bring a unique perspective and a strong foundation in creativity and problem-solving to every project. My portfolio showcases a range of projects, from brand identities to engaging user interfaces. I’m dedicated to delivering high-quality work that exceeds expectations.…Hi, I'm Zoë, a Versatile Designer with a Proven Track Record. I craft visually striking designs that captivate and convert. With over 7 years of experience, I’ve honed my skills through successful freelance ventures as well as employment at a Birmingham-based web design agency and for a hospitality group. My skills include branding, illustration, photography, UI design, and social media marketing. With a Bachelor of Arts degree in 3D Design, I bring a unique perspective and a strong foundation in creativity and problem-solving to every project. My portfolio showcases a range of projects, from brand identities to engaging user interfaces. I’m dedicated to delivering high-quality work that exceeds expectations.

Available to hire

Birmingham, United Kingdom

Hi, I’m Zoë, a Versatile Designer with a Proven Track Record.

I craft visually striking designs that captivate and convert. With over 7 years of experience, I’ve honed my skills through successful freelance ventures as well as employment at a Birmingham-based web design agency and for a hospitality group.

My skills include branding, illustration, photography, UI design, and social media marketing. With a Bachelor of Arts degree in 3D Design, I bring a unique perspective and a strong foundation in creativity and problem-solving to every project.

My portfolio showcases a range of projects, from brand identities to engaging user interfaces. I’m dedicated to delivering high-quality work that exceeds expectations.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Creative Lead & Brand Strategist at Bars & Restaurants (Hospitality group)

September 1, 2019 - Present

Led full rebranding across the group, including logos, brand guidelines, and refreshed customer-facing materials. Created menus (print and digital) with dietary accuracy, and built an online ordering system during COVID-19 to enable takeaway. Managed content and social media, photography, and web assets; oversaw IT/compliance, and brand/logo design; supported client management, UI/UX, and motion design; designed uniforms and client workshops, ensuring brand consistency and effective marketing campaigns.

Creative Digital Designer at Squibble Ltd

November 1, 2021 - December 1, 2024

Directed end-to-end branding projects, developed brand ecosystems (logos, iconography, color schemes), and produced print collateral including exhibition stands, POS displays, and packaging. Created brand guidelines (tone of voice, mission/vision, asset usage), transformed UX wireframes into UI using Figma, produced high-performance motion assets in After Effects, and facilitated design-to-dev handoff with QA testing.

Freelance Graphic Designer at Crave Studio (Self-Employed)

January 1, 2020 - Present

End-to-end client and project management for a diverse client base. Conducted strategic discovery, “look & feel” workshops, and client surveys to align design solutions with brand goals. Managed proposals, quotes, invoicing, budgeting, onboarding, and streamlined workflows. Monitored time tracking and profitability to ensure projects stayed within budget.