Zoe Xiao

Develop and maintain detailed tech packs including measurements, construction notes, BOM, and technical specifications. Design and develop apparel styles from concept through sampling and production stages. Review samples and provide actionable fit comments and construction feedback. Support fit sessions and conduct garment measurements to ensure consistency and quality. Communicate with factories and internal teams to resolve technical and construction issues and ensure designs align with brand standards, quality expectations, and production timelines.

Oversee apparel merchandising and visual presentation, aligning displays with seasonal trends and brand identity. Apply fabric and garment knowledge to support product recommendations and enhance customer experience. Collaborate with suppliers and internal teams on product assortment and promotional planning. Analyze sales performance and customer feedback to refine merchandising strategies.

Conduct trend and market research to define seasonal product direction. Design and develop apparel collections, overseeing fabric sourcing, color palettes, and garment construction. Create technical design documents and collaborate with production teams to support accurate sampling and bulk production. Support marketing initiatives through lookbooks, catalogs, and photoshoot preparation.