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As an Art Director and Creative Strategist with over 6 years of experience, I specialize in art direction, creative strategist, graphic design, and image/photo editor. With a BA (Hons) in International Marketing and diploma in Fashion Media, I bring a unique blend of creative flair, visual sensibility, strategic marketing insight and production management. Experienced in leading end-to-end visual content production, commercial photoshoots, and integrated marketing campaigns across agency, retail, and brand environments. My goal is always to create work that does not only look good but also supports business goals and shape meaningful brand experience…As an Art Director and Creative Strategist with over 6 years of experience, I specialize in art direction, creative strategist, graphic design, and image/photo editor. With a BA (Hons) in International Marketing and diploma in Fashion Media, I bring a unique blend of creative flair, visual sensibility, strategic marketing insight and production management. Experienced in leading end-to-end visual content production, commercial photoshoots, and integrated marketing campaigns across agency, retail, and brand environments. My goal is always to create work that does not only look good but also supports business goals and shape meaningful brand experience

Zoey Bui

Art Director, Creative Strategist, Graphic Designer, +7

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As an Art Director and Creative Strategist with over 6 years of experience, I specialize in art direction, creative strategist, graphic design, and image/photo editor. With a BA (Hons) in International Marketing and diploma in Fashion Media, I bring a unique blend of creative flair, visual sensibility, strategic marketing insight and production management. Experienced in leading end-to-end visual content production, commercial photoshoots, and integrated marketing campaigns across agency, retail, and brand environments. My goal is always to create work that does not only look good but also supports business goals and shape meaningful brand experience…As an Art Director and Creative Strategist with over 6 years of experience, I specialize in art direction, creative strategist, graphic design, and image/photo editor. With a BA (Hons) in International Marketing and diploma in Fashion Media, I bring a unique blend of creative flair, visual sensibility, strategic marketing insight and production management. Experienced in leading end-to-end visual content production, commercial photoshoots, and integrated marketing campaigns across agency, retail, and brand environments. My goal is always to create work that does not only look good but also supports business goals and shape meaningful brand experience

Available to hire

As an Art Director and Creative Strategist with over 6 years of experience, I specialize in art direction, creative strategist, graphic design, and image/photo editor. With a BA (Hons) in International Marketing and diploma in Fashion Media, I bring a unique blend of creative flair, visual sensibility, strategic marketing insight and production management. Experienced in leading end-to-end visual content production, commercial photoshoots, and integrated marketing campaigns across agency, retail, and brand environments. My goal is always to create work that does not only look good but also supports business goals and shape meaningful brand experience

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Advanced

Vietnamese

Fluent

Work Experience

Freelance Art Director and Creative Strategist

February 1, 2025 - Present

Provided freelance art direction and creative strategy services to B2B and B2C clients.

Art Director / Marketing Designer at ADMIRA / Interior surface solution

June 1, 2024 - January 31, 2025

Worked closely with the Director to develop sister brand APOD (customisable surface laminates). Took the lead on establishing APOD’s creative direction, creating cohesive brand guidelines, and delivering the company website, marketing collaterals, and product designs. Led end-to-end creative production for APOD’s brand launch, coordinating website development, brand assets, marketing collateral, and digital content to ensure timely and consistent execution. Supported product development by collaborating with designers, marketing, and sales teams to gather market insights and prioritise creative requirements, contributing to high-pressure laminate designs aligned with market trends and brand positioning. Managed social channels, built content plans, and produced scroll-stopping assets to increase engagement and brand awareness; contributed to a 20% increase in inquiries in Q4 2024 and a 30% improvement in social media engagement.

Art Director / Senior Graphic Designer / Photographer at ONYX ISLAND / Digital Experience Agency

November 1, 2021 - May 31, 2024

Led art direction and developed artwork for well-known brands including Spectacle Hut, Wacoal, Suntory Sui Gin, Bio Essence, Derma Lab, and Iren Skin. Managed production of multi-channel creative assets such as digital campaigns, social media content, EDMs, corporate collateral, photography, and video deliverables while ensuring brand consistency and stakeholder approvals. Owned end-to-end product photoshoot production (creative direction, concept ideation, scheduling, props, equipment setup, post-production, and asset delivery) while meeting quality standards and deadlines. Mentored and managed a creative team across designers, animators, photographers, and interns, aligning outputs with client brand identity and vision. Partnered with Account Managers, Marketing teams, photographers, designers, freelancers, and production partners to align timelines, deliverables, and business objectives.

Marketing Designer / Art Director at DISTINCTIDENTITY / Architectural Services

November 1, 2020 - February 28, 2021

Collaborated with the Marketing Manager to develop annual marketing plans and campaigns to increase sales. Managed social media platforms and coordinated 360° marketing integration across offline and online channels, including creation of collaterals to maintain a harmonised brand presence. Designed and implemented visuals for marketing campaigns and collateral including brand images, corporate presentations, brochures, EDMs, and Facebook/Instagram assets, as well as Google ad creatives to support lead generation. Executed ATL/BTL marketing campaigns by identifying content types, creative ideas, and visual concepts to raise brand awareness.

ECLECTICISM / Multi-label Fashion Boutique at Marketing Designer

August 1, 2018 - August 31, 2020

Created and executed social media campaign visuals and strategies to promote products and services for a multi-label fashion boutique.

Graphic Designer / Photographer at IN GOOD COMPANY / Fashion Retail Brand

October 1, 2017 - April 30, 2018

Developed visual concepts and curated social media campaign strategies for retail brands across Facebook and Instagram, supporting both online and offline promotions. Achievements included 127% increased customer engagement on social media (as per Instagram and Facebook insights from Nov 2018 to Nov 2019). Partnered with the in-house team to create eye-catching visual content and promotional events to attract passersby and support sales growth (31% increase in walk-in customers). Monitored social media trends to propose timely campaigns; achieved weekly ~20% new fan acquisition with average ~6% engagement rate on Instagram. Delivered graphics and visuals aligned with brand personality across print and digital collaterals, managed conceptualisation of photoshoots for new arrivals, executed fashion photography for marketing campaigns, and maintained visual coherence across social and e-commerce platforms (24% engagement increase in Instagram from Oct 2017 to Feb 2018). Coordinated across