Xavier Soler Martínez

Available to hire

I’m Xavier Soler Martínez, a creative art director and branding-focused designer based in Ibiza, working across identity systems, digital design, and motion.

About

I’m Xavier Soler Martínez, a creative art director and branding-focused designer based in Ibiza, working across identity systems, digital design, and motion. I’ve spent my career supporting hospitality and corporate/event campaigns, often collaborating with agencies and handling everything from concept and naming through production-ready print deliverables.

I’m especially drawn to building cohesive visual worlds—whether that’s a multi-phase event identity, a full venue system of signage and animations, or editorial design coordinated across contributors and stakeholders. Along the way, I’ve developed a practical, workflow-minded approach to integrating AI tools into traditional design tasks, while keeping craft and clarity at the center of the process.

  • 21 years' experience
  • Joined November 2026

Languages

  • Spanish; CastilianFluent
  • Catalan; ValencianFluent
  • EnglishAdvanced

Industry experience

  • Media & Entertainment
  • Professional Services
  • Travel & Hospitality
  • Financial Services
  • Retail
  • Consumer Goods

Work experience· 9 roles

Freelance Creative & Art DirectorJan 2019 – Present · 7 yrs 11 mos

Led full brand identity, naming, and visual systems for hospitality clients including Estragón (Michelin-starred restaurant) and other venues. Provided creative direction for incentive and corporate event campaigns through agencies (American Express Meetings & Events, CWT Meetings & Events, The Yellow B) for multiple corporate clients. Created and sustained identity systems for recurring venues and events, including in-venue event branding (vinyls, photocalls, and screen animation). Developed multi-phase identity systems for an event brand across format changes, supporting audience recognition while evolving the brand framework.

Creative and digital designer · TNL, Ushuaïa & Hï Ibiza clubsJan 2017 – Jan 2019 · 2 yrs 1 mo

Created graphic, digital, and motion design for two of Ibiza’s flagship nightclub brands, supporting brand visuals across club touchpoints.

Creative and digital designer · Pacha Ibiza & Pacha FranchisesJan 2014 – Jan 2017 · 3 yrs 1 mo

Produced graphic and motion design across hotel and restaurant platforms and the international franchise network for a globally recognized club brand.

Creative and digital designer · Space clubJan 2013 – Jan 2013 · 1 mo
Creative and digital designer · Amnesia clubJan 2010 – Jan 2013 · 3 yrs 1 mo
Graphic Designer / Offset & Digital Pre-Press Technician · Gráficas PitiusasJan 2006 – Jan 2009 · 3 yrs 1 mo
Graphic Designer (Freelance)Jan 2005 – Jan 2007 · 2 yrs 1 mo
Graphic Designer · TextprintJan 2004 – Jan 2005 · 1 yr 1 mo

Education

Bachelor’s Degree in Electronic Art and Digital Design · Escola Superior de Disseny ESDI (Universitat Ramon Llull), Sabadell, Spain2002
Bachelor’s Degree in Graphic Design · Escola Superior de Disseny ESDI (Universitat Ramon Llull), Sabadell, Spain2003
Higher Degree in Electronic Art (specialization in Video Creation) · Escola Superior de Disseny ESDI (Universitat Ramon Llull), Sabadell, Spain2003

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