Xavier Soler Martínez
I’m Xavier Soler Martínez, a creative art director and branding-focused designer based in Ibiza, working across identity systems, digital design, and motion.
About
I’m Xavier Soler Martínez, a creative art director and branding-focused designer based in Ibiza, working across identity systems, digital design, and motion. I’ve spent my career supporting hospitality and corporate/event campaigns, often collaborating with agencies and handling everything from concept and naming through production-ready print deliverables.
I’m especially drawn to building cohesive visual worlds—whether that’s a multi-phase event identity, a full venue system of signage and animations, or editorial design coordinated across contributors and stakeholders. Along the way, I’ve developed a practical, workflow-minded approach to integrating AI tools into traditional design tasks, while keeping craft and clarity at the center of the process.
- 21 years' experience
- Joined November 2026
Skills· 10
Languages
- Spanish; CastilianFluent
- Catalan; ValencianFluent
- EnglishAdvanced
Industry experience
- Media & Entertainment
- Professional Services
- Travel & Hospitality
- Financial Services
- Retail
- Consumer Goods
Work experience· 9 roles
Led full brand identity, naming, and visual systems for hospitality clients including Estragón (Michelin-starred restaurant) and other venues. Provided creative direction for incentive and corporate event campaigns through agencies (American Express Meetings & Events, CWT Meetings & Events, The Yellow B) for multiple corporate clients. Created and sustained identity systems for recurring venues and events, including in-venue event branding (vinyls, photocalls, and screen animation). Developed multi-phase identity systems for an event brand across format changes, supporting audience recognition while evolving the brand framework.
Created graphic, digital, and motion design for two of Ibiza’s flagship nightclub brands, supporting brand visuals across club touchpoints.
Produced graphic and motion design across hotel and restaurant platforms and the international franchise network for a globally recognized club brand.
Education
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