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Digital marketing specialist with over 8 years of experience in designing and implementing performance-driven digital strategies. I help businesses and organizations enhance their online visibility, generate qualified leads, and optimize return on investment through effective digital campaigns. My areas of expertise include SEO, Google Ads, Meta Ads, social media advertising, email marketing, and content strategy. I have led and optimized digital campaigns for development programs, financial institutions, and companies, using data analysis and artificial intelligence tools to improve performance. Detail-oriented, creative, and results-driven, I assist brands in building their digital presence through innovative and measurable marketing strategies.…Digital marketing specialist with over 8 years of experience in designing and implementing performance-driven digital strategies. I help businesses and organizations enhance their online visibility, generate qualified leads, and optimize return on investment through effective digital campaigns. My areas of expertise include SEO, Google Ads, Meta Ads, social media advertising, email marketing, and content strategy. I have led and optimized digital campaigns for development programs, financial institutions, and companies, using data analysis and artificial intelligence tools to improve performance. Detail-oriented, creative, and results-driven, I assist brands in building their digital presence through innovative and measurable marketing strategies.

Abdoulaye Faye

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Digital marketing specialist with over 8 years of experience in designing and implementing performance-driven digital strategies. I help businesses and organizations enhance their online visibility, generate qualified leads, and optimize return on investment through effective digital campaigns. My areas of expertise include SEO, Google Ads, Meta Ads, social media advertising, email marketing, and content strategy. I have led and optimized digital campaigns for development programs, financial institutions, and companies, using data analysis and artificial intelligence tools to improve performance. Detail-oriented, creative, and results-driven, I assist brands in building their digital presence through innovative and measurable marketing strategies.…Digital marketing specialist with over 8 years of experience in designing and implementing performance-driven digital strategies. I help businesses and organizations enhance their online visibility, generate qualified leads, and optimize return on investment through effective digital campaigns. My areas of expertise include SEO, Google Ads, Meta Ads, social media advertising, email marketing, and content strategy. I have led and optimized digital campaigns for development programs, financial institutions, and companies, using data analysis and artificial intelligence tools to improve performance. Detail-oriented, creative, and results-driven, I assist brands in building their digital presence through innovative and measurable marketing strategies.

Available to hire

Digital marketing specialist with over 8 years of experience in designing and implementing performance-driven digital strategies. I help businesses and organizations enhance their online visibility, generate qualified leads, and optimize return on investment through effective digital campaigns.

My areas of expertise include SEO, Google Ads, Meta Ads, social media advertising, email marketing, and content strategy. I have led and optimized digital campaigns for development programs, financial institutions, and companies, using data analysis and artificial intelligence tools to improve performance.

Detail-oriented, creative, and results-driven, I assist brands in building their digital presence through innovative and measurable marketing strategies.

Skills

Experience Level

Google Ads

Expert

SEO

Expert

CRM

Expert

Language

French

Fluent

English

Intermediate

Spanish; Castilian

Beginner

Work Experience

Head of Digital Marketing & Communications at PROMOGEM

October 1, 2021 - March 1, 2025

Develops and executes digital strategies to increase the program's visibility and impact. Oversees SEO/SEA campaigns, social media, and email marketing. Analyzes performance to optimize ROI and adjust campaigns. Coordinates the creation of promotional and institutional content. Integrates AI to automate targeting and improve efficiency.

Digital Marketing & Communications Manager at PROMISE

January 1, 2018 - November 1, 2021

Developed and executed digital campaigns to promote microfinance services. Managed web content and social media posts. Optimized email campaigns to improve engagement and conversion. Analyzed data to measure performance and adjust actions. Collaborated with field teams to create customer-friendly materials.

Digital Marketing & Communications Assistant at CCBM Group

October 1, 2016 - August 1, 2017

Develops and implements digital campaigns to enhance the visibility of the group. Manages web content and social media posts. Optimizes email campaigns to improve engagement and conversion. Analyzes performance data and adjusts marketing strategies. Collaborates with internal teams to create materials tailored to customers and partners.

Journalist/Reporter at Dakar24

February 1, 2013 - March 1, 2015

Writes and publishes accurate and engaging articles and reports. Covers local and national news in a timely manner. Conducts interviews and gathers reliable information in the field. Verifies facts and ensures the accuracy of published content. Collaborates with the editorial team to produce attractive multimedia content.