Abdoulaye Faye
Digital marketing specialist with over 8 years of experience in designing and implementing performance-driven digital strategies.
About
Digital marketing specialist with over 8 years of experience in designing and implementing performance-driven digital strategies. I help businesses and organizations enhance their online visibility, generate qualified leads, and optimize return on investment through effective digital campaigns.
My areas of expertise include SEO, Google Ads, Meta Ads, social media advertising, email marketing, and content strategy. I have led and optimized digital campaigns for development programs, financial institutions, and companies, using data analysis and artificial intelligence tools to improve performance.
Detail-oriented, creative, and results-driven, I assist brands in building their digital presence through innovative and measurable marketing strategies.
- 10 years' experience
- Joined March 2026
Languages
- FrenchFluent
- EnglishIntermediate
- Spanish; CastilianBeginner
Industry experience
- Media & Entertainment
- Financial Services
- Software & Internet
- Professional Services
- Education
More experts in Dakar, Senegal
Work experience· 4 roles
Develops and executes digital strategies to increase the program's visibility and impact. Oversees SEO/SEA campaigns, social media, and email marketing. Analyzes performance to optimize ROI and adjust campaigns. Coordinates the creation of promotional and institutional content. Integrates AI to automate targeting and improve efficiency.
Developed and executed digital campaigns to promote microfinance services. Managed web content and social media posts. Optimized email campaigns to improve engagement and conversion. Analyzed data to measure performance and adjust actions. Collaborated with field teams to create customer-friendly materials.
Develops and implements digital campaigns to enhance the visibility of the group. Manages web content and social media posts. Optimizes email campaigns to improve engagement and conversion. Analyzes performance data and adjusts marketing strategies. Collaborates with internal teams to create materials tailored to customers and partners.
Education
Certifications and awards
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