Available to hire
I’m Zoe Hearne, an editorial consultant and luxury brand copywriter with 25 years’ experience creating guest-facing content for premium travel, hospitality, and lifestyle brands. I blend strong narrative judgement with SEO and UX-focused writing to help brands feel distinctive, clear, and genuinely guest-ready—across digital, print, and product experiences.
Experience Level
Language
English
Fluent
French
Fluent
Italian
Intermediate
Work Experience
Founder & Creative Director, A broad & Away Content Agency at A broad & Away Content Agency
January 1, 2026 - PresentFounder of a boutique content agency specialising in luxury travel, hospitality, and B2C brands. Lead end-to-end content strategy and creation—from brand-defining materials and destination experience copy to UX content and paid media assets. Create large-scale guest-facing destination content while maintaining a consistent editorial voice across global portfolios. Advise on tone of voice, UX, and content architecture, ensuring flawless integration into public and partner channels through quality control on technical and platform requirements.
Freelance Copywriter & Consultant – Luxury Travel, Hospitality, Retail & B2C
September 1, 2024 - PresentFreelance copywriter and consultant working with luxury travel and lifestyle clients. Develop destination content at scale for Bookng.com’s French market, balancing editorial quality with SEO strategy. Produce brand-defining assets including sales brochures, fact sheets, partner presentations, email campaigns, paid media creatives, UX copy, and experiential product descriptions.
Creative Content Manager and Copywriter at Crystal Cruises
April 1, 2023 - September 1, 2024Produced destination content, campaigns, and print collateral while keeping a consistent editorial voice across digital and offline channels. Conducted keyword research to optimise website performance and improve search rankings through targeted content strategies. Collaborated on quarterly email content calendars and high-quality marketing materials for both trade and consumer audiences.
Senior Copywriter at Silversea Cruises
August 1, 2016 - April 1, 2023Led creation of digital content including blog articles, landing pages, and port descriptions with SEO compliance and alignment with market trends. Conducted keyword research to optimise website performance and enhance search rankings. Wrote offline materials such as brochures, flyers, and advertisements in collaboration with marketing and revenue management teams; delivered measurable results including increased site traffic and engagement through targeted content strategies.
Senior Content Editor at Booking.com
April 1, 2015 - March 1, 2016Directed high-quality content creation and editing to enhance user experience and meet SEO best practices. Developed content strategies in collaboration with cross-functional teams to drive user engagement and business objectives.
Chief Editor and Features Writer at International Promotion
February 1, 2007 - March 1, 2013Created engaging editorial content for a luxury fashion magazine with a global readership of over 600,000. Transitioned to magazine editor role, curating features, fostering reader engagement, and maintaining high editorial standards. Partnered with advertisers to develop compelling campaigns tailored to the luxury market.
Education
Mastering Digital Marketing at London Business School
January 1, 2022 - January 1, 2023Bachelor of Fine Arts (B.F.A.), 2:1 at Camberwell College of the Arts
January 1, 1992 - January 1, 1996Qualifications
ESL (English as a Second Language) TEFL teacher certification
January 11, 2030 - August 31, 2026Industry Experience
Travel & Hospitality, Media & Entertainment, Retail, Professional Services
Experience Level
Hire a Copywriter
We have the best copywriter experts on Twine. Hire a copywriter in Nice today.