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I am a results-driven SEO Manager with 10+ years of experience driving organic growth for global consumer technology brands across emerging markets. I specialize in technical SEO, international and regional SEO strategy, and scaling multi-brand portfolios to maximize visibility and ROI. Based in Lisbon, I collaborate cross-functionally with product, marketing, and regional teams to integrate SEO into launches and localized experiences across Africa, South Asia, SEA, the Middle East, and Latin America. In previous roles, I built and led SEO programs for web development clients and B2B marketplaces, focusing on local optimization, content architecture, and large-scale user-generated content discovery. I am passionate about data-driven decisions and delivering measurable results.…I am a results-driven SEO Manager with 10+ years of experience driving organic growth for global consumer technology brands across emerging markets. I specialize in technical SEO, international and regional SEO strategy, and scaling multi-brand portfolios to maximize visibility and ROI. Based in Lisbon, I collaborate cross-functionally with product, marketing, and regional teams to integrate SEO into launches and localized experiences across Africa, South Asia, SEA, the Middle East, and Latin America. In previous roles, I built and led SEO programs for web development clients and B2B marketplaces, focusing on local optimization, content architecture, and large-scale user-generated content discovery. I am passionate about data-driven decisions and delivering measurable results.

ZUHAIR SHARIF

SEO Expert, Content Creator, Copywriter, +3

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I am a results-driven SEO Manager with 10+ years of experience driving organic growth for global consumer technology brands across emerging markets. I specialize in technical SEO, international and regional SEO strategy, and scaling multi-brand portfolios to maximize visibility and ROI. Based in Lisbon, I collaborate cross-functionally with product, marketing, and regional teams to integrate SEO into launches and localized experiences across Africa, South Asia, SEA, the Middle East, and Latin America. In previous roles, I built and led SEO programs for web development clients and B2B marketplaces, focusing on local optimization, content architecture, and large-scale user-generated content discovery. I am passionate about data-driven decisions and delivering measurable results.…I am a results-driven SEO Manager with 10+ years of experience driving organic growth for global consumer technology brands across emerging markets. I specialize in technical SEO, international and regional SEO strategy, and scaling multi-brand portfolios to maximize visibility and ROI. Based in Lisbon, I collaborate cross-functionally with product, marketing, and regional teams to integrate SEO into launches and localized experiences across Africa, South Asia, SEA, the Middle East, and Latin America. In previous roles, I built and led SEO programs for web development clients and B2B marketplaces, focusing on local optimization, content architecture, and large-scale user-generated content discovery. I am passionate about data-driven decisions and delivering measurable results.

Available to hire

I am a results-driven SEO Manager with 10+ years of experience driving organic growth for global consumer technology brands across emerging markets. I specialize in technical SEO, international and regional SEO strategy, and scaling multi-brand portfolios to maximize visibility and ROI. Based in Lisbon, I collaborate cross-functionally with product, marketing, and regional teams to integrate SEO into launches and localized experiences across Africa, South Asia, SEA, the Middle East, and Latin America.

In previous roles, I built and led SEO programs for web development clients and B2B marketplaces, focusing on local optimization, content architecture, and large-scale user-generated content discovery. I am passionate about data-driven decisions and delivering measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Advanced

Portuguese

Beginner

Urdu

Advanced

Work Experience

SEO Manager at Global Advertiser

January 1, 2022 - Present

Built and scaled a high-performing SEO team, establishing SOPs, training programs, and performance dashboards while designing and executing SEO roadmaps for B2B, local, and e-commerce sectors.

SEO Consultant at Natlusspace

January 1, 2019 - January 1, 2022

Increased local visibility for competitive niches while delivering traffic growth by targeting low-difficulty keywords and building topical authority.

SEO Specialist at Transsion Holdings (Infinix & Techno Mobile)

January 1, 2016 - January 1, 2019

Optimized landing pages and enhanced brand presence on e-commerce platforms, leading significant improvements in visibility and engagement.

SEO Specialist at TradeKey Pvt. Ltd

January 1, 2014 - January 1, 2016

Promoted from Content Writer to Officer Web Marketing and led SEO campaigns for multiple B2B clients, optimizing websites to improve global visibility.

SEO Manager at Transsion Holdings

March 1, 2021 - Present

Lead SEO strategy for 6 global brands (itel, Infinix, TECNO, Syinix, Oraimo, Carlcare) across Africa, South Asia, Southeast Asia, Middle East, and Latin America within a revenue portfolio of US$9.6B (2024). Executed comprehensive SEO programs—technical optimization, keyword research, content architecture, and regional landing page development—to boost brand visibility and qualified organic traffic. Drove localization for Southeast Asia (Indonesia, Philippines) and supported brands achieving 46% combined smartphone market share in Africa and 40%+ in South Asia. Collaborated with product, marketing, and regional teams to integrate SEO into global campaigns, product launches, and localized experiences. Scaled the organic footprint in emerging markets, strengthening brand authority and conversion-focused traffic.

Search Engine Optimization Consultant at Wiztech Pakistan

January 1, 2019 - February 1, 2021

Managed end-to-end SEO for US-based web development clients, focusing on local SEO to grow visibility and qualified leads. Implemented local landing pages, Google Business Profile optimization, citation management, and technical SEO aligned with conversion goals. Partnered with development teams to embed SEO best practices at build stage, improving local rankings, map visibility, and inbound lead quality.

Search Engine Optimization Specialist at Linkagoal, Inc.

January 1, 2016 - December 1, 2018

Built the SEO function for an early-stage social productivity platform, establishing a technical SEO foundation. Led initiatives to improve crawlability/indexation for large-scale UGC, created optimized category and landing pages with strong internal linking, and drove organic traffic to 20,000 monthly sessions and 100,000+ signups. Supported digital PR securing coverage in TIME Magazine, ZDNet, and Los Angeles Times to strengthen brand authority.

Officer Web Marketing at TradeKey

November 1, 2013 - December 1, 2015

Delivered SEO services for a global B2B marketplace, executing on-page, technical, and content-led strategies to improve storefront and product page visibility. Generated inbound leads worth millions in B2B trade value and collaborated with sales and client success teams to align SEO performance with lead quality, conversions, and client retention.