ZUHAIR SHARIF

Built and scaled a high-performing SEO team, establishing SOPs, training programs, and performance dashboards while designing and executing SEO roadmaps for B2B, local, and e-commerce sectors.

Lead SEO strategy for 6 global brands (itel, Infinix, TECNO, Syinix, Oraimo, Carlcare) across Africa, South Asia, Southeast Asia, Middle East, and Latin America within a revenue portfolio of US$9.6B (2024). Executed comprehensive SEO programs—technical optimization, keyword research, content architecture, and regional landing page development—to boost brand visibility and qualified organic traffic. Drove localization for Southeast Asia (Indonesia, Philippines) and supported brands achieving 46% combined smartphone market share in Africa and 40%+ in South Asia. Collaborated with product, marketing, and regional teams to integrate SEO into global campaigns, product launches, and localized experiences. Scaled the organic footprint in emerging markets, strengthening brand authority and conversion-focused traffic.

Managed end-to-end SEO for US-based web development clients, focusing on local SEO to grow visibility and qualified leads. Implemented local landing pages, Google Business Profile optimization, citation management, and technical SEO aligned with conversion goals. Partnered with development teams to embed SEO best practices at build stage, improving local rankings, map visibility, and inbound lead quality.