Zulfiqar Ali

Collect, analyze, and visualize data from digital and traditional campaigns, ensuring reporting accuracy and integrity. Maintain Power BI dashboards and reports, and build performance reporting covering ROI, lead funnels, and campaign KPIs. Integrate data from multiple sources (SQL, Excel, APIs, SharePoint, etc.) and transform it using Power Query (M Language). Write DAX expressions for calculated columns, measures, and KPIs; design star/snowflake data models for reporting needs; optimize dashboards for performance and usability; ensure data security, accuracy, and integrity; support Power BI service administration including dataset refresh schedules and workspace management; and provide documentation and end-user training when required.

Collect, analyze, and interpret data to deliver actionable insights for business strategy. Develop and maintain dashboards, reports, and visualizations for stakeholders, supporting organization-wide data-driven decision-making. Provide technical support for information systems, resolving issues promptly, and train users on system best practices. Collaborate with IT and other departments to resolve complex technical problems, lead and manage MIS projects to ensure on-time delivery, gather requirements with cross-functional teams, monitor progress and adjust plans, identify system improvement opportunities, and implement enhancements and integrations while ensuring compliance with regulatory and industry standards.