I’m Zuli Yanto, a growth and performance marketing leader who has scaled multi-brand marketing across Southeast Asia and global gaming markets. Over 8+ years, I’ve led performance marketing and organic growth efforts end-to-end—growing revenue and improving ROAS while also scaling organic acquisition to millions of users. I focus on building marketing systems that are both measurable and scalable: from AI-native SEO/AEO/GEO programs and attribution modeling to automated reporting loops and experimentation frameworks. In my recent role at Gamer-to-gamer (G2G), I built and shipped AI marketing operations and helped expand global paid acquisition across multiple product verticals, while also mentoring cross-functional teams and reporting directly to executives.…

I’m Zuli Yanto, a growth and performance marketing leader who has scaled multi-brand marketing across Southeast Asia and global gaming markets. Over 8+ years, I’ve led performance marketing and organic growth efforts end-to-end—growing revenue and improving ROAS while also scaling organic acquisition to millions of users. I focus on building marketing systems that are both measurable and scalable: from AI-native SEO/AEO/GEO programs and attribution modeling to automated reporting loops and experimentation frameworks. In my recent role at Gamer-to-gamer (G2G), I built and shipped AI marketing operations and helped expand global paid acquisition across multiple product verticals, while also mentoring cross-functional teams and reporting directly to executives.…

Available to hire

I’m Zuli Yanto, a growth and performance marketing leader who has scaled multi-brand marketing across Southeast Asia and global gaming markets. Over 8+ years, I’ve led performance marketing and organic growth efforts end-to-end—growing revenue and improving ROAS while also scaling organic acquisition to millions of users.

I focus on building marketing systems that are both measurable and scalable: from AI-native SEO/AEO/GEO programs and attribution modeling to automated reporting loops and experimentation frameworks. In my recent role at Gamer-to-gamer (G2G), I built and shipped AI marketing operations and helped expand global paid acquisition across multiple product verticals, while also mentoring cross-functional teams and reporting directly to executives.

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Language

Indonesian
Fluent
English
Advanced

Work Experience

Head of Digital Marketing at G2G (GamertoGamer) Sdn Bhd
August 1, 2020 - Present
Led growth and performance marketing across global gaming marketplaces (100+ countries). Owned strategy, multi-brand P&L, and executive-level reporting while driving measurable outcomes such as doubling Google Ads-attributable revenue (+116.9% YoY) and lifting ROAS from 13.2x to 28.3x with essentially flat spend. Built and operated an AI-native marketing operations platform on Next.js + Cloudflare Workers, running daily/weekly/monthly performance loops and cutting manual reporting time. Scaled organic growth via SEO/AEO/GEO, generating millions of annual organic users and expanding AI-native visibility with 1,900+ topics ranking and top scores on AI visibility. Expanded paid acquisition globally across 8+ game product verticals, launching Google Demand Gen and implementing sequential pre/post AB testing with concurrent experiments to guide budget reallocation.
Marketing Executive at PT Wahana Cipta Sinatria (Microsoft & InfoGold Partner, Enterprise B2B)
January 1, 2018 - January 1, 2020
Built B2B demand generation from scratch using SEO, Google Ads, LinkedIn Ads, and HubSpot-based execution (including executive webinars). Led corporate website rebuild and implemented marketing tech stack to support lead capture and campaign performance.
Digital Marketing Staff at PT Alifa za Asia (muslimarket.co m & suqm a.com)
January 1, 2016 - January 1, 2018
Ran multi-channel campaigns (SEO, SEM, social, email, CRM) across Indonesia, Malaysia, and the Middle East for modest-fashion/halaI e-commerce brands. Helped build the company’s first marketing analytics stack and supported campaign execution and measurement.

Education

Bachelor of Physics at Universitas Gadjah Mada
January 1, 2008 - January 1, 2014

Qualifications

Add your qualifications or awards here.

Industry Experience

Gaming, Media & Entertainment, Software & Internet