I’m Zuli Yanto, a growth and performance marketing leader who has scaled multi-brand marketing across Southeast Asia and global gaming markets. Over 8+ years, I’ve led performance marketing and organic growth efforts end-to-end—growing revenue and improving ROAS while also scaling organic acquisition to millions of users.
I focus on building marketing systems that are both measurable and scalable: from AI-native SEO/AEO/GEO programs and attribution modeling to automated reporting loops and experimentation frameworks. In my recent role at Gamer-to-gamer (G2G), I built and shipped AI marketing operations and helped expand global paid acquisition across multiple product verticals, while also mentoring cross-functional teams and reporting directly to executives.
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