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I'm Zuzka — a copywriter and idea-maker who loves transforming insights into copy that sells, inspires, or moves emotions. I craft campaign ideas, video scripts, social media content, and website copy. I've worked with both big brands and small projects, always with the same goal: to bring ideas that work. :)…

Zuzana Smetanková

Copywriter, Content Designer, Content Creator, +6

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I'm Zuzka — a copywriter and idea-maker who loves transforming insights into copy that sells, inspires, or moves emotions. I craft campaign ideas, video scripts, social media content, and website copy. I've worked with both big brands and small projects, always with the same goal: to bring ideas that work. :)…

Available to hire

I’m Zuzka — a copywriter and idea-maker who loves transforming insights into copy that sells, inspires, or moves emotions. I craft campaign ideas, video scripts, social media content, and website copy. I’ve worked with both big brands and small projects, always with the same goal: to bring ideas that work. :)

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Slovak

Fluent

English

Advanced

Czech

Advanced

Work Experience

Copywriter and idea-maker at HYPE

March 1, 2019 - October 6, 2025

Online and offline campaigns idea-making; video scripts; copywriting for social media, websites and blog posts.

Copywriter and idea-maker at HYPE

October 1, 2023 - October 6, 2025

Online and offline campaigns idea-making; video scripts; copywriting for social media, websites and blog posts.

Communications Specialist at LEAF NGO

January 1, 2015 - October 6, 2025

Marketing communications and advertising

Copywriter and Idea-Maker at HYPE

March 31, 2019 - October 6, 2025

Online and offline campaigns; idea generation; video scripts; copywriting for social media; website and blog posts

Copywriter and Idea-Maker at Freelance

April 1, 2019 - Present

Wrote copy, generated ideas, and crafted content for online and offline campaigns. Created video scripts and copywriting for websites, blogs, and PR articles; developed branding and content strategies for multiple clients.

Copywriter and Idea-Maker at HYPE

October 31, 2023 - October 10, 2025

Concepted and wrote copy for integrated campaigns; produced ideas and content for social media, websites, and promotional materials; wrote video scripts and managed content design.

Copywriter and Idea Maker

January 1, 2010 - December 31, 2015

Created marketing content and campaigns; wrote copy for websites, blogs and social media; developed ideas for campaigns; produced content for online and offline channels.

PPC Specialist at Via Media

December 1, 2014 - March 1, 2016

Managed PPC campaigns and online advertising; optimization and reporting.

Social Media Manager at Via Media

December 1, 2014 - March 1, 2016

Led social media strategy and content planning; community management; analytics.

Copywriter and Idea Maker

January 1, 2010 - December 31, 2015

Copywriting and idea generation for marketing campaigns in Slovak, English, and Czech; brand voice development.

Freelance Copywriter and Idea Maker at Freelance

April 1, 2019 - Present

Copywriting and idea making for online and offline campaigns; content writing for websites, blogs and social media; video script concepts.

Copywriter and idea-maker at Freelance

January 1, 2010 - January 1, 2015

Provided copywriting, idea generation and content strategy for online and offline campaigns. Created video scripts, social media content, website copy, blog posts and PR articles. Managed PPC campaigns and content for clients across sectors including insurance, banking and consumer goods.