I'm a graphic designer and brand strategist with 8+ years of experience helping entrepreneurs and businesses build visual identities that are impossible to ignore. I founded Zvâc Studio — a boutique creative studio where rigour meets energy. My background is unusual: I hold a Master's in Engineering, which means I bring mathematical precision and structured thinking to every creative decision. Design isn't decoration — it's strategy made visible. I specialise in brand identity (logo, colour systems, typography, visual direction), social media content (Reels, posts, storytelling), print & packaging, and event design. I work one-on-one with clients, from brief to final delivery — no middlemen, no templates, no compromises. If you're looking for someone who will execute a list of tasks, I'm not your guy. If you're looking for a creative partner who asks the right questions and delivers work that actually moves the needle — let's talk.

Aurel Lucian Siderias

I'm a graphic designer and brand strategist with 8+ years of experience helping entrepreneurs and businesses build visual identities that are impossible to ignore. I founded Zvâc Studio — a boutique creative studio where rigour meets energy. My background is unusual: I hold a Master's in Engineering, which means I bring mathematical precision and structured thinking to every creative decision. Design isn't decoration — it's strategy made visible. I specialise in brand identity (logo, colour systems, typography, visual direction), social media content (Reels, posts, storytelling), print & packaging, and event design. I work one-on-one with clients, from brief to final delivery — no middlemen, no templates, no compromises. If you're looking for someone who will execute a list of tasks, I'm not your guy. If you're looking for a creative partner who asks the right questions and delivers work that actually moves the needle — let's talk.

Available to hire

I’m a graphic designer and brand strategist with 8+ years of experience helping entrepreneurs and businesses build visual identities that are impossible to ignore.
I founded Zvâc Studio — a boutique creative studio where rigour meets energy. My background is unusual: I hold a Master’s in Engineering, which means I bring mathematical precision and structured thinking to every creative decision. Design isn’t decoration — it’s strategy made visible.
I specialise in brand identity (logo, colour systems, typography, visual direction), social media content (Reels, posts, storytelling), print & packaging, and event design. I work one-on-one with clients, from brief to final delivery — no middlemen, no templates, no compromises.
If you’re looking for someone who will execute a list of tasks, I’m not your guy. If you’re looking for a creative partner who asks the right questions and delivers work that actually moves the needle — let’s talk.

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Language

Romanian, Moldavian, Moldovan
Fluent
English
Advanced

Work Experience

Founder & Creative Director at Zvâc Creative Studio
February 1, 2026 - Present
Built and led a boutique creative studio focused on branding, social media and visual design. Delivered complete visual identities (logo, colour system, typography, visual direction) for diverse clients. Produced short-form social media content — Reels, posts and visual storytelling — that grew brand authority. Managed full project lifecycle from brief to delivery, working directly one-on-one with clients. Developed tailor-made creative concepts adapted to each brand's unique positioning.
Graphic Designer at Chespa Transilvania
November 1, 2020 - February 1, 2026
Created graphic materials for production and industrial printing processes. Adapted designs for technical and industrial applications. Prepared artwork for flexographic printing, including plate (cliché) optimisation. Ensured pixel-perfect technical precision across all print-ready files.
Freelance Graphic Designer at Alusi
June 1, 2016 - November 1, 2020
Logo design and visual identity development. Promotional materials: posters, banners, print collateral. Basic web design. Ongoing collaboration with clients across multiple industries.
Volunteer — Head of Graphic Design at Asociația Studenților din Știință și Tehnologie, Târgu Mureș
October 1, 2019 - August 1, 2020
Led the graphic design department, managing all visual communication and event promotion.
Volunteer — Head of Graphic Design at Liga Studenților — Universitatea Petru Maior, Târgu Mureș
October 1, 2016 - July 1, 2019
Managed the design department; responsible for all event posters and organisational promotion.
Volunteer — Graphic Designer & Marketing at SmartStudent, Târgu Mureș
October 1, 2017 - October 1, 2019
Handled marketing visuals and illustrations for the student card product and its associated offers.

Education

Master's Degree — Automated Industrial Process Control Systems at George Emil Palade University of Medicine, Pharmacy, Science and Technology, Faculty of Engineering, Târgu Mureș
September 1, 2020 - July 1, 2022
Bachelor's Degree — Automation & Applied Computer Science (Automation Engineer) at George Emil Palade University — Faculty of Engineering, Târgu Mureș
October 1, 2016 - July 1, 2020
Module 1 — Teacher Training Department (Compulsory Education) at George Emil Palade University — Faculty of Engineering, Târgu Mureș
October 1, 2016 - June 1, 2019
High School — Mathematics & Computer Science (Intensive Informatics) at Liceul Tehnologic Electromureș, Târgu Mureș
September 1, 2012 - May 1, 2016
Web Design Course (REEA) at REEA (certified)
January 1, 2017 - January 1, 2017

Qualifications

Web Design Course (REEA)
January 1, 2017 - January 1, 2017

Industry Experience

Media & Entertainment, Professional Services, Software & Internet