Adam Burnett

Lead enterprise digital marketing strategy for a national home care franchise system by integrating organic search, local visibility, paid media, content, analytics, and lead-generation priorities. Increased website traffic by 14%, engagement by 12%, and total leads by 68% within the first two years through coordinated national and local strategy. Drive cross-functional initiatives that support brand awareness, client acquisition, and caregiver recruitment while aligning executives, internal teams, franchise stakeholders, developers, and external agencies. Guide evolving search strategy across SEO, technical optimization, Google Business Profile, and AI-driven discovery including generative and answer-engine visibility. Establish scalable digital standards and governance for websites, local listings, measurement, paid media, content quality, and vendor access across a complex franchise environment, with ongoing performance evaluation and KPI-driven executive recommendations.

Led digital strategy and delivery for small and midsize business clients covering website development, SEO, paid media, social media, and creative production. Built repeatable workflows for campaign execution and client delivery while mentoring team members and coordinating specialists and contractors. Developed training programs to strengthen execution quality, improve operational consistency, and expand cross-channel marketing capabilities.

Built and launched local and national marketing programs for two startup outdoor recreation businesses in partnership with Polaris Adventures and Destination Yamaha. Owned marketing from strategy through execution across SEO, paid search, social media, web, and traditional channels, securing partner approval prior to launch. Helped grow the operation into a top-grossing outfitter within two years of inception.