HB

Henrique Babo

Available to hire

I’m Henrique Babo, an online marketing and e-commerce growth specialist who helps brands win through SEO, content, and data-driven paid acquisition.

About

I’m Henrique Babo, an online marketing and e-commerce growth specialist who helps brands win through SEO, content, and data-driven paid acquisition. I’ve led full-funnel strategies across WooCommerce and WordPress, with a strong focus on positioning, messaging, and search that translates into measurable organic traffic and revenue growth.

Across roles as CMO and e-commerce marketing manager, I combine competitive and customer research with practical execution—building content engines, landing pages, and conversion-focused campaigns. My goal is always the same: understand what ranks and what sells, then turn that insight into scalable acquisition and sustainable growth.

  • 2 years' experience
  • Joined September 2026

Languages

  • EnglishFluent
  • PortugueseFluent
  • Spanish; CastilianIntermediate
  • DutchBeginner

Industry experience

  • Retail
  • Media & Entertainment
  • Consumer Goods
  • Professional Services
  • Software & Internet

More experts in Tilburg, Netherlands

Work experience

Internet Marketing Manager · De Wouw FactorFeb 2026 – Aug 2026 · 7 mos

Led marketing for WooCommerce/WordPress plugins (Shop Writer AI SEO content engine, Catalog-Sync inventory/catalog sync, and Sticky Footer Bar mobile conversion bar). Defined positioning and messaging from ICP and competitive research, shaped pricing and packaging narratives for distinct buyer segments (drop shippers, shop owners, agencies), and owned end-to-end go-to-market execution. Drove B2B outbound and channel growth targeting Dutch WordPress agencies, building multi-channel content (YouTube, LinkedIn, Instagram) and a partner/referral engine (including a recurring referral offer). Wrote landing-page and product copy, built pages in WordPress, and produced tutorial/demo assets including videos.

Marketing Intern · Knikkers Uitze(n)d(n) werkJan 2025 – Jan 2026 · 1 yr 1 mo

Conducted in-depth customer and competitive research around improving retention by moving from transactional to relational customer relationships. Designed a strategy to transition the client relationship model to a relational approach.

Chief Marketing Officer · Atelier CorintiaJan 2024 – Present · 2 yrs 11 mos

Built and executed the full SEO and e-commerce marketing strategy for a luxury D2C furniture brand, driving consistent year-over-year organic traffic and online revenue growth. Owned technical on-page and content SEO to scale organic performance, and ran paid acquisition across Google Ads and Instagram to increase product sales. Managed the e-commerce marketing strategy and supported the development and growth of the online store.

Education

BA, Hotel Management · ISAG, European Business School2018 – 2021
BA, Marketing Management in Digital Business (for the Creative Economy) · Fontys Academy for the Creative Economy2022 – 2026

Certifications and awards

Google Analytics2030 – 2026
Google Ads2030 – 2026
Fundamentals of Digital Marketing2030 – 2026

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