I’m Henrique Babo, an online marketing and e-commerce growth specialist who helps brands win through SEO, content, and data-driven paid acquisition. I’ve led full-funnel strategies across WooCommerce and WordPress, with a strong focus on positioning, messaging, and search that translates into measurable organic traffic and revenue growth. Across roles as CMO and e-commerce marketing manager, I combine competitive and customer research with practical execution—building content engines, landing pages, and conversion-focused campaigns. My goal is always the same: understand what ranks and what sells, then turn that insight into scalable acquisition and sustainable growth.…

Henrique Babo

I’m Henrique Babo, an online marketing and e-commerce growth specialist who helps brands win through SEO, content, and data-driven paid acquisition. I’ve led full-funnel strategies across WooCommerce and WordPress, with a strong focus on positioning, messaging, and search that translates into measurable organic traffic and revenue growth. Across roles as CMO and e-commerce marketing manager, I combine competitive and customer research with practical execution—building content engines, landing pages, and conversion-focused campaigns. My goal is always the same: understand what ranks and what sells, then turn that insight into scalable acquisition and sustainable growth.…

Available to hire

I’m Henrique Babo, an online marketing and e-commerce growth specialist who helps brands win through SEO, content, and data-driven paid acquisition. I’ve led full-funnel strategies across WooCommerce and WordPress, with a strong focus on positioning, messaging, and search that translates into measurable organic traffic and revenue growth.

Across roles as CMO and e-commerce marketing manager, I combine competitive and customer research with practical execution—building content engines, landing pages, and conversion-focused campaigns. My goal is always the same: understand what ranks and what sells, then turn that insight into scalable acquisition and sustainable growth.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate

Language

English
Fluent
Portuguese
Fluent
Spanish; Castilian
Intermediate
Dutch
Beginner

Work Experience

Internet Marketing Manager at De Wouw Factor
February 1, 2026 - August 1, 2026
Led marketing for WooCommerce/WordPress plugins (Shop Writer AI SEO content engine, Catalog-Sync inventory/catalog sync, and Sticky Footer Bar mobile conversion bar). Defined positioning and messaging from ICP and competitive research, shaped pricing and packaging narratives for distinct buyer segments (drop shippers, shop owners, agencies), and owned end-to-end go-to-market execution. Drove B2B outbound and channel growth targeting Dutch WordPress agencies, building multi-channel content (YouTube, LinkedIn, Instagram) and a partner/referral engine (including a recurring referral offer). Wrote landing-page and product copy, built pages in WordPress, and produced tutorial/demo assets including videos.
Marketing Intern at Knikkers Uitze(n)d(n) werk
January 1, 2025 - January 1, 2026
Conducted in-depth customer and competitive research around improving retention by moving from transactional to relational customer relationships. Designed a strategy to transition the client relationship model to a relational approach.
Chief Marketing Officer at Atelier Corintia
January 1, 2024 - Present
Built and executed the full SEO and e-commerce marketing strategy for a luxury D2C furniture brand, driving consistent year-over-year organic traffic and online revenue growth. Owned technical on-page and content SEO to scale organic performance, and ran paid acquisition across Google Ads and Instagram to increase product sales. Managed the e-commerce marketing strategy and supported the development and growth of the online store.

Education

BA, Hotel Management at ISAG, European Business School
January 1, 2018 - January 1, 2021
BA, Marketing Management in Digital Business (for the Creative Economy) at Fontys Academy for the Creative Economy
January 1, 2022 - September 23, 2026

Qualifications

Google Analytics
January 11, 2030 - September 23, 2026
Google Ads
January 11, 2030 - September 23, 2026
Fundamentals of Digital Marketing
January 11, 2030 - September 23, 2026

Industry Experience

Retail, Media & Entertainment, Consumer Goods, Professional Services, Software & Internet