Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a results-driven SEO Business Manager with 4.5+ years of experience crafting and executing data-led SEO, ASO, and GEO strategies across BFSI, E-commerce, and D2C brands. I excel at turning insights into scalable solutions that boost organic traffic, keyword rankings, and share of voice. My toolkit includes content strategy, technical SEO, GEO, and off-page authority building, supported by hands-on use of Ahrefs, SEMrush, Screaming Frog, Google Search Console, and Google Analytics. I thrive in cross-functional collaboration, coordinating with developers, content teams, and senior stakeholders to deliver measurable results.…I am a results-driven SEO Business Manager with 4.5+ years of experience crafting and executing data-led SEO, ASO, and GEO strategies across BFSI, E-commerce, and D2C brands. I excel at turning insights into scalable solutions that boost organic traffic, keyword rankings, and share of voice. My toolkit includes content strategy, technical SEO, GEO, and off-page authority building, supported by hands-on use of Ahrefs, SEMrush, Screaming Frog, Google Search Console, and Google Analytics. I thrive in cross-functional collaboration, coordinating with developers, content teams, and senior stakeholders to deliver measurable results.

Palak Jani

Marketing Strategist, Project Manager, SEO Expert, +3





I am a results-driven SEO Business Manager with 4.5+ years of experience crafting and executing data-led SEO, ASO, and GEO strategies across BFSI, E-commerce, and D2C brands. I excel at turning insights into scalable solutions that boost organic traffic, keyword rankings, and share of voice. My toolkit includes content strategy, technical SEO, GEO, and off-page authority building, supported by hands-on use of Ahrefs, SEMrush, Screaming Frog, Google Search Console, and Google Analytics. I thrive in cross-functional collaboration, coordinating with developers, content teams, and senior stakeholders to deliver measurable results.…I am a results-driven SEO Business Manager with 4.5+ years of experience crafting and executing data-led SEO, ASO, and GEO strategies across BFSI, E-commerce, and D2C brands. I excel at turning insights into scalable solutions that boost organic traffic, keyword rankings, and share of voice. My toolkit includes content strategy, technical SEO, GEO, and off-page authority building, supported by hands-on use of Ahrefs, SEMrush, Screaming Frog, Google Search Console, and Google Analytics. I thrive in cross-functional collaboration, coordinating with developers, content teams, and senior stakeholders to deliver measurable results.

Available to hire

I am a results-driven SEO Business Manager with 4.5+ years of experience crafting and executing data-led SEO, ASO, and GEO strategies across BFSI, E-commerce, and D2C brands. I excel at turning insights into scalable solutions that boost organic traffic, keyword rankings, and share of voice.

My toolkit includes content strategy, technical SEO, GEO, and off-page authority building, supported by hands-on use of Ahrefs, SEMrush, Screaming Frog, Google Search Console, and Google Analytics. I thrive in cross-functional collaboration, coordinating with developers, content teams, and senior stakeholders to deliver measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Hindi

Fluent

Gujarati

Advanced

Marathi (Marāṭhī)

Advanced

Work Experience

SEO Business Manager at Performics (Publicis Media)

July 1, 2025 - Present

Developed GEO strategies by running a 100-blog experiment for AI Overview optimization — achieved an 80% AIO ranking rate, generating 10M+ impressions and 60K+ clicks. Built traffic forecasting models and SOV projections, enabling clients to set data-backed benchmarks and identify organic growth opportunities. Delivered high-impact SEO pitch decks contributing to new client wins. Managed additional strategic projects in social media and consumer durables, expanding the team’s service portfolio. Owned end-to-end stakeholder management — coordinating with web developers, content teams, and C-level clients. Conducted in-depth category analysis to identify keyword trends, market dynamics, and content gaps, and developed targeted strategies to bridge gaps and improve organic coverage.

SEO Associate at Performics (Publicis Media)

August 1, 2021 - June 30, 2025

Handled end-to-end SEO campaigns for key clients in BFSI, Health & Wellness, and E-commerce. Planned, implemented, and monitored effective on-page, off-page, and technical SEO strategies to drive sustainable organic growth. Conducted comprehensive drop analysis and POA post core algorithm updates and traffic fluctuations. Coordinated with web developers, content teams, and clients to ensure seamless execution of SEO recommendations. Tracked keyword rankings and organic KPIs, delivering detailed weekly/monthly reports with tactical optimization recommendations. Created SEO-driven content strategies aligned with keyword research and user search intent analysis.

Sr. Executive — Brand Solutions & Content Strategy at Voxxy Media

February 1, 2021 - June 30, 2021

Developed influencer-led marketing solutions for brands across technology, automotive, and consumer electronics categories, including Flipkart Video Platform and Vivo. Worked on content strategies for Tata Motors #ReclaimYourLife and Asian Paints BudgetWalaPaint. Devised a social amplification strategy for Beck's surrounding IPL 2021 to build engagement on Instagram.

Brand Marketing Intern at LinkedIn

September 1, 2020 - December 31, 2020

Worked with Brand Marketing — APAC team to conduct key campaigns promoting LinkedIn. Project Beatles (IPL Brand Campaign): Coordinated with creative agencies for adapting and disseminating external media; Give and Get Help (India & Australia): Identified real-life stories of LinkedIn members for brand video narratives.