I'm an award-winning Senior Copywriter, Screenwriter, and Singer-songwriter, with 15+ years in high-level ideation. Whether I'm writing words or notes, I'm recognized for my surprising narrative efficiency and my meticulous craft. My work in advertising has been recognized with 150+ international and national awards, ranking me among the Top 5 Copywriters in Canada. I've created major, innovative campaigns for local and global brands alike, ranging from social marketing to retail. I also specialize in cross-market adaptation (English/French), ensuring brand narratives resonate across cultures. I've crafted projects from concept through post-production—I've spent thousands of hours in studios directing actors and editing. And I apply the same rigour to myself when it comes to being behind the microphone. As a Music Composer and Songwriter with absolute pitch, I also provide expert voice direction and versatile vocal performances. This expertise allows me to maintain a strong presence with my musical projects while delivering high-quality audio work. In terms of Screenwriting, I develop fiction series for which I've collaborated with acclaimed creators and production houses. Working on multiple characters from every horizon means embracing their genuine voice—I have to master a wide range of nuances in my writing. My native language is French—I'm a Quebecer (French Canadian). I started learning English in school when I was 9 years old. I have a Bachelor's degree in Communication from Laval University in Quebec City (I studied in French). Over my 15+ years in advertising and in music, I've worked in both French and English on a daily basis. At home, I fluently speak "Frenglish", because my husband is an English-speaking American!

Andrée-Anne Hallé

I'm an award-winning Senior Copywriter, Screenwriter, and Singer-songwriter, with 15+ years in high-level ideation. Whether I'm writing words or notes, I'm recognized for my surprising narrative efficiency and my meticulous craft. My work in advertising has been recognized with 150+ international and national awards, ranking me among the Top 5 Copywriters in Canada. I've created major, innovative campaigns for local and global brands alike, ranging from social marketing to retail. I also specialize in cross-market adaptation (English/French), ensuring brand narratives resonate across cultures. I've crafted projects from concept through post-production—I've spent thousands of hours in studios directing actors and editing. And I apply the same rigour to myself when it comes to being behind the microphone. As a Music Composer and Songwriter with absolute pitch, I also provide expert voice direction and versatile vocal performances. This expertise allows me to maintain a strong presence with my musical projects while delivering high-quality audio work. In terms of Screenwriting, I develop fiction series for which I've collaborated with acclaimed creators and production houses. Working on multiple characters from every horizon means embracing their genuine voice—I have to master a wide range of nuances in my writing. My native language is French—I'm a Quebecer (French Canadian). I started learning English in school when I was 9 years old. I have a Bachelor's degree in Communication from Laval University in Quebec City (I studied in French). Over my 15+ years in advertising and in music, I've worked in both French and English on a daily basis. At home, I fluently speak "Frenglish", because my husband is an English-speaking American!

Available to hire

I’m an award-winning Senior Copywriter, Screenwriter, and Singer-songwriter, with 15+ years in high-level ideation.
Whether I’m writing words or notes, I’m recognized for my surprising narrative efficiency and my meticulous craft.

My work in advertising has been recognized with 150+ international and national awards, ranking me among the Top 5 Copywriters in Canada. I’ve created major, innovative campaigns for local and global brands alike, ranging from social marketing to retail. I also specialize in cross-market adaptation (English/French), ensuring brand narratives resonate across cultures.
I’ve crafted projects from concept through post-production—I’ve spent thousands of hours in studios directing actors and editing.

And I apply the same rigour to myself when it comes to being behind the microphone. As a Music Composer and Songwriter with absolute pitch, I also provide expert voice direction and versatile vocal performances. This expertise allows me to maintain a strong presence with my musical projects while delivering high-quality audio work.

In terms of Screenwriting, I develop fiction series for which I’ve collaborated with acclaimed creators and production houses. Working on multiple characters from every horizon means embracing their genuine voice—I have to master a wide range of nuances in my writing.

My native language is French—I’m a Quebecer (French Canadian). I started learning English in school when I was 9 years old. I have a Bachelor’s degree in Communication from Laval University in Quebec City (I studied in French).

Over my 15+ years in advertising and in music, I’ve worked in both French and English on a daily basis. At home, I fluently speak “Frenglish”, because my husband is an English-speaking American!

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Language

French
Fluent
English
Fluent

Work Experience

Senior Copywriter at LG2, Sid Lee, Rethink
January 1, 2009 - January 1, 2025
Awarded over 150 prestigious industry prizes; led major campaigns for local and global brands; bilingual content creation with cross-market adaptation; end-to-end creative leadership from ideation to post-production; talent direction on voice and on-set.
Author, Screenwriter & Creator at Productions Casablanca
March 16, 2025 - Present
Created the series universe and character arcs; produced the production bible; wrote the pilot script and network pitch dossier for a satirical dramedy currently in development.
Screenwriter at KO TV / Noovo
January 1, 2020 - January 1, 2022
Wrote original scripts for an award-winning sketch comedy show; developed premises and dialogue with a focus on comedic timing and short narrative structures; maintained consistency across diverse character universes.
Founder & Singer-Songwriter at Irish Moutarde
August 16, 2009 - Present
Lead singer and accordionist with absolute pitch; wrote and composed bold punk rhythms with traditional Celtic folk instrumentation; vocal mastery, performance at major festivals, and complete management of the band’s artistic identity and brand; millions of streams.

Education

Bachelor's Degree in Communications at Université Laval
September 1, 2006 - April 20, 2009
Major in Advertising

Qualifications

Awards & Honours | Advertising
June 30, 2009 - March 14, 2025
➡️ 60+ International awards & shortlists ➡️ 90+ National awards & merits ➡️ 5th Best Copywriter in Canada ➡️ Canada’s Top 30 Under 30 ___________________________________ AWARDS – WRAP-UP 🌐 International: Cannes Lions, Clio, D&AD, One Show, Communication Arts, Lürzer’s Archive, London International Awards, Epica 🇨🇦 Canada: ADCC (20x), Marketing Awards (42x), Applied Arts (30x) ⚜️ Québec : Créa (53x), Idéa (21x) HONOURS 🔝 Top 30 Under 30 – Marketing Magazine (now Strategy), Infopresse 🔝 Top 5 Copywriter in Canada – Creative Report Card (2017) 👩⚖️ Jury Member – Marketing Awards, Créa 🎓 Recipient of the Université Laval’s Young Graduate Award – to honour an exceptional professional career

Industry Experience

Media & Entertainment, Professional Services, Other
    uniE621 Portfolio | Award-winning Senior Copywriter
    Discover my portfolio of award-winning work in advertising.
    paper Music | Celtic Punk

    Singer-Songwriter | Irish Moutarde

    Discover some of my musical work with Irish Moutarde as a Singer-Songwriter.

    Andrée-Anne Hallé onstage with Irish Moutarde

    Seamless mix of Celtic & Punk

    Composing for Irish Moutarde means having to seamlessly blend the sounds of traditional Celtic instruments—bagpipe, banjo, accordion—with raw Punk melodies—guitar, bass and drums.

    Bagpipe vs The Band

    There’s a trickier challenge when it comes to writing parts for the bagpipe: it cannot play chromatically, and it features a unique non-standardized tuning system.

    In fact, it’s strictly limited to a nine-note range—spanning just over an octave—omitting notes that aren’t part of the key the chanter is tuned in, and characterized by a flattened 7th.

    Also, the bagpipe does not adhere to the 440 Hz standard concert pitch—like the rest of the band.
    As a transposing instrument, its sheet music doesn’t read the same, as its written A actually sounds like a B-flat on the piano.

    Listen to my work

    Here are some songs I’ve composed and written for Irish Moutarde:

    Watch The Bitter End music video

    Listen on Spotify

    À la santé de Lucifer

    Terre Rouge