I’m a Creative Strategist & Multidisciplinary Designer who loves creating experiences that are intuitive, meaningful, and visually engaging. I work across digital interactions, brand identities, posters, and illustrations, always focusing on how design feels, functions, and connects. Each project is an opportunity to balance creativity with strategy, emotion with function, and bold ideas with thoughtful details. Curious and playful, I sketch for fun, experiment with illustration styles, and notice the subtle visual moments that make an experience memorable. For me, design isn’t just a craft; it’s a way to tell stories, solve problems, and create work that resonates long after the first glance.

AAHNA

I’m a Creative Strategist & Multidisciplinary Designer who loves creating experiences that are intuitive, meaningful, and visually engaging. I work across digital interactions, brand identities, posters, and illustrations, always focusing on how design feels, functions, and connects. Each project is an opportunity to balance creativity with strategy, emotion with function, and bold ideas with thoughtful details. Curious and playful, I sketch for fun, experiment with illustration styles, and notice the subtle visual moments that make an experience memorable. For me, design isn’t just a craft; it’s a way to tell stories, solve problems, and create work that resonates long after the first glance.

Available to hire

I’m a Creative Strategist & Multidisciplinary Designer who loves creating experiences that are intuitive, meaningful, and visually engaging. I work across digital interactions, brand identities, posters, and illustrations, always focusing on how design feels, functions, and connects. Each project is an opportunity to balance creativity with strategy, emotion with function, and bold ideas with thoughtful details.

Curious and playful, I sketch for fun, experiment with illustration styles, and notice the subtle visual moments that make an experience memorable. For me, design isn’t just a craft; it’s a way to tell stories, solve problems, and create work that resonates long after the first glance.

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Work Experience

Communication Designer Level 1 at Freelance
September 1, 2021 - Present
Led branding and digital design projects for clients in 3 industries, coordinating with marketing and product teams of up to 6 members, which improved client satisfaction scores by 15%. Created websites, logos, editorial layouts, and marketing assets that elevated brand visibility and strengthened brand identity. Produced end-to-end campaign assets using Adobe Creative Suite and Figma, aligning visuals with business objectives. Developed brand systems and style guidelines that enhanced consistency across print and digital platforms.
UX/UI Designer Level 1 at TransBnk Solutions Pvt. Ltd, New Delhi
May 1, 2025 - August 26, 2025
Redesigned B2B product suite used by enterprise clients, improving user engagement by 25% through wireframes, prototypes, and usability testing. Delivered a corporate banking system for a renowned financial institution, enhancing workflows for 5,000+ employees and improving task completion speed by 18%. Launched new product features streamlining daily operations, contributing to faster adoption among client businesses. Established scalable design guidelines, reducing revisions by 30% and ensuring cross-platform consistency. Conducted competitive benchmarking of 10+ industry platforms and applied user-centered design standards to optimize functionality. Partnered with cross-functional teams—including product managers, engineers, QA, operations, and sales—to define product direction and deliver enterprise-grade solutions on schedule.
Graphic Design Intern at Warpfy, Gurugram, Haryana
October 1, 2023 - August 26, 2025
Redesigned user interface and navigation for two Amazon storefronts featuring over 1,000 SKUs, resulting in a 20% increase in customer engagement and improved product discoverability metrics. Conceptualized and launched 50+ digital creatives, including PDPs and A+ content, enhancing online product visibility by 20% and increasing user engagement rates by 12%. Championed collaborative design sprints between marketing and design teams, aligning e-commerce strategies with design execution and cutting down project completion times by an average of 15 hours.

Education

B.A. (Hons) in Communication Design at IIAD, Kingston University, New Delhi
August 1, 2020 - July 1, 2024

Qualifications

Add your qualifications or awards here.

Industry Experience

Financial Services, Retail, Software & Internet, Professional Services