I’m a Geneva-based Creative & Growth Strategist with 4+ years of experience across digital campaigns, social media, communications, paid media, and audience growth. At C4i Agency in Pakistan, I led agency-side campaigns for UNFPA, UNDP and UNICEF, working across gender-based violence, climate change, sexual and reproductive health, resilience, and behavior change. My experience spans strategy, creative development, content, paid social, stakeholder coordination, and campaign performance. I currently support growth strategy for Skywork AI, a Singapore-based platform, using user behavior and performance data to identify opportunities around engagement, retention, and growth. What connects these experiences is a simple belief: attention is not the same as engagement. I’m interested in understanding what makes people pay attention, take action, and stay engaged, and turning those insights into stronger creatives and campaigns. Now based in Geneva, Switzerland, I’m open to opportunities across creative strategy, digital marketing, communications, campaigns, social media, and growth. I’m interested in working with teams that value thoughtful strategy, strong creative, and measurable impact.…I’m a Geneva-based Creative & Growth Strategist with 4+ years of experience across digital campaigns, social media, communications, paid media, and audience growth. At C4i Agency in Pakistan, I led agency-side campaigns for UNFPA, UNDP and UNICEF, working across gender-based violence, climate change, sexual and reproductive health, resilience, and behavior change. My experience spans strategy, creative development, content, paid social, stakeholder coordination, and campaign performance. I currently support growth strategy for Skywork AI, a Singapore-based platform, using user behavior and performance data to identify opportunities around engagement, retention, and growth. What connects these experiences is a simple belief: attention is not the same as engagement. I’m interested in understanding what makes people pay attention, take action, and stay engaged, and turning those insights into stronger creatives and campaigns. Now based in Geneva, Switzerland, I’m open to opportunities across creative strategy, digital marketing, communications, campaigns, social media, and growth. I’m interested in working with teams that value thoughtful strategy, strong creative, and measurable impact.WWWW…