Available to hire
I’m Aakanksha Jha, a content strategist and marketing professional with 9+ years of experience shaping brand messaging, SEO-first content, and multi-channel campaigns for B2B and B2C brands. I’ve supported 70+ brands across industries like SaaS, fintech, healthcare, real estate tech, and digital marketing—often partnering for the long term and translating complex ideas into clear, high-performing content.
Experience Level
Language
English
Fluent
Hindi
Fluent
Work Experience
UX Writing Consultant at Multiple Brands
January 1, 2022 - January 1, 2025Provided UX writing and content design consultation across 5+ platforms spanning healthcare, Sales CRM SaaS, link-in-bio SaaS, fintech, and event aggregator products. Conducted UX research, created user personas, developed UX writing guidelines, and wrote microcopy across app interfaces. Collaborated with product and design teams to align content with user journeys and usability best practices.
Author & Managing Partner at Squeeze Growth™
March 1, 2021 - May 1, 2022Managed 20+ authors across 3 content blogs, overseeing editorial quality, publishing cadence, and SEO performance. Built editorial guidelines and improved processes to streamline content production. Led authoring, copy editing, SEO strategy, and affiliate marketing outreach and management to support growth through scalable content operations.
Embedded Content & Strategy Partner at Ctrl N (Boutique Marketing Agency)
January 1, 2021 - January 1, 2025Acted as an embedded content and strategy partner in a fast-paced, multi-project agency environment. Conceptualized and delivered content for 200+ corporate events (R&Rs, offsites, and brand activations) for audiences ranging from 100 to 1,000 attendees for enterprises including AWS, Siemens, ICICI, HDFC, WSP, GSK, and Bajaj Allianz. Defined brand identity and verbal identity frameworks to ensure consistency across touchpoints, developed thought leadership IPs and experiential campaign concepts, and coordinated with design and client-facing teams to meet high-volume timelines.
Freelance Content Strategist & Copywriter (Independent Consulting) at Independent Consulting
January 1, 2020 - January 1, 2026Delivered end-to-end content strategy and copywriting across B2B SaaS, fintech, healthcare, real estate tech, digital marketing, and B2B services. Produced SEO-first website and landing pages, built GTM content plans (blog strategies, lead magnets, email sequences, pitch decks, Product Hunt launches, and social media plans), and improved search discoverability using structured content and schema markup (FAQ, HowTo, Article). Conducted content audits to find semantic gaps and structural issues, supporting improved rankings and answer-eligibility. Managed and edited large volumes of SEO blogs and maintained strong engagement with clients through long-term repeat partnerships.
Editorial & Communications Manager at Ceekr
January 1, 2018 - September 1, 2020Supported product development with research, brand verbal identity definition, and GTM strategy content. Led content curation and contributed to acquisition of 2,500+ users. Managed CMS operations and maintained website content in WordPress across product lifecycle stages.
Education
Certificate in Entrepreneurship Foundations at NSRCEL, IIM B
January 1, 2025 - January 1, 2025PGDBA, Business Administration & Management at Symbiosis Centre for Distance Learning
January 1, 2019 - January 1, 2021BSc. (H) Botany at University of Delhi
January 1, 2013 - January 1, 2016Qualifications
Industry Experience
Software & Internet, Financial Services, Healthcare, Real Estate & Construction, Media & Entertainment, Professional Services
Experience Level
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