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I’m Aakanksha Sharma, a marketing professional with 1.5+ years of startup experience across consumer research, brand marketing, content strategy, competitive analysis, and campaign execution. I enjoy turning audience behaviour, cultural trends, and business goals into clear, consumer-focused marketing initiatives—whether that’s shaping brand messaging, identifying content opportunities, or building campaigns from ideation to publishing.…I’m Aakanksha Sharma, a marketing professional with 1.5+ years of startup experience across consumer research, brand marketing, content strategy, competitive analysis, and campaign execution. I enjoy turning audience behaviour, cultural trends, and business goals into clear, consumer-focused marketing initiatives—whether that’s shaping brand messaging, identifying content opportunities, or building campaigns from ideation to publishing.

Aakanksha Sharma

Marketing Analyst, Brand Strategist, Marketing Strategist, +7

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I’m Aakanksha Sharma, a marketing professional with 1.5+ years of startup experience across consumer research, brand marketing, content strategy, competitive analysis, and campaign execution. I enjoy turning audience behaviour, cultural trends, and business goals into clear, consumer-focused marketing initiatives—whether that’s shaping brand messaging, identifying content opportunities, or building campaigns from ideation to publishing.…I’m Aakanksha Sharma, a marketing professional with 1.5+ years of startup experience across consumer research, brand marketing, content strategy, competitive analysis, and campaign execution. I enjoy turning audience behaviour, cultural trends, and business goals into clear, consumer-focused marketing initiatives—whether that’s shaping brand messaging, identifying content opportunities, or building campaigns from ideation to publishing.

Available to hire

I’m Aakanksha Sharma, a marketing professional with 1.5+ years of startup experience across consumer research, brand marketing, content strategy, competitive analysis, and campaign execution. I enjoy turning audience behaviour, cultural trends, and business goals into clear, consumer-focused marketing initiatives—whether that’s shaping brand messaging, identifying content opportunities, or building campaigns from ideation to publishing.

Skills

Branding

Email Marketing

SEO Copywriting

Experience Level

Branding

Expert

Email Marketing

Intermediate

SEO Copywriting

Intermediate

Work Experience

Marketing Associate at Ignitex Solutions Pvt. Ltd.

January 1, 2024 - Present

Led marketing initiatives for an automotive business by translating consumer interests, automotive trends, market news, and purchase considerations into audience-relevant content and communication. Conducted competitor research, tracked emerging trends, and analyzed audience behavior to identify content opportunities, competitive gaps, and brand differentiators. Developed content concepts, scripts, and short-form videos; managed publishing across social platforms from ideation through execution. Built and managed marketing calendars to structure content themes and improve on-time delivery by 25%. Shaped brand positioning and messaging, aligning creative direction with target audience purchase behavior and competitor gaps. Evaluated WhatsApp and email opportunities to expand customer acquisition channels, contributing to a 60% increase in social media reach and a 30% increase in lead volume within four months.