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Hi! I’m Aakansha Shinde, a Programmatic Ad Operations Specialist with 10+ years of experience managing end-to-end campaigns across DSPs and ad servers. I specialize in campaign setup, QA, pixel implementation, pacing, and performance optimization to ensure seamless delivery and strong results. I’m highly skilled at troubleshooting delivery issues, analyzing performance data, and turning insights into clear, actionable recommendations. I work closely with client services and sales teams to align campaign execution with business goals and consistently meet KPIs. I’m passionate about simplifying complex metrics into meaningful narratives, proactively identifying optimization opportunities, and staying ahead of industry trends. I also enjoy mentoring team members and contributing to efficient, high-performing workflows.…Hi! I’m Aakansha Shinde, a Programmatic Ad Operations Specialist with 10+ years of experience managing end-to-end campaigns across DSPs and ad servers. I specialize in campaign setup, QA, pixel implementation, pacing, and performance optimization to ensure seamless delivery and strong results. I’m highly skilled at troubleshooting delivery issues, analyzing performance data, and turning insights into clear, actionable recommendations. I work closely with client services and sales teams to align campaign execution with business goals and consistently meet KPIs. I’m passionate about simplifying complex metrics into meaningful narratives, proactively identifying optimization opportunities, and staying ahead of industry trends. I also enjoy mentoring team members and contributing to efficient, high-performing workflows.

Aakansha Shinde

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Hi! I’m Aakansha Shinde, a Programmatic Ad Operations Specialist with 10+ years of experience managing end-to-end campaigns across DSPs and ad servers. I specialize in campaign setup, QA, pixel implementation, pacing, and performance optimization to ensure seamless delivery and strong results. I’m highly skilled at troubleshooting delivery issues, analyzing performance data, and turning insights into clear, actionable recommendations. I work closely with client services and sales teams to align campaign execution with business goals and consistently meet KPIs. I’m passionate about simplifying complex metrics into meaningful narratives, proactively identifying optimization opportunities, and staying ahead of industry trends. I also enjoy mentoring team members and contributing to efficient, high-performing workflows.…Hi! I’m Aakansha Shinde, a Programmatic Ad Operations Specialist with 10+ years of experience managing end-to-end campaigns across DSPs and ad servers. I specialize in campaign setup, QA, pixel implementation, pacing, and performance optimization to ensure seamless delivery and strong results. I’m highly skilled at troubleshooting delivery issues, analyzing performance data, and turning insights into clear, actionable recommendations. I work closely with client services and sales teams to align campaign execution with business goals and consistently meet KPIs. I’m passionate about simplifying complex metrics into meaningful narratives, proactively identifying optimization opportunities, and staying ahead of industry trends. I also enjoy mentoring team members and contributing to efficient, high-performing workflows.

Available to hire

Hi! I’m Aakansha Shinde, a Programmatic Ad Operations Specialist with 10+ years of experience managing end-to-end campaigns across DSPs and ad servers. I specialize in campaign setup, QA, pixel implementation, pacing, and performance optimization to ensure seamless delivery and strong results.

I’m highly skilled at troubleshooting delivery issues, analyzing performance data, and turning insights into clear, actionable recommendations. I work closely with client services and sales teams to align campaign execution with business goals and consistently meet KPIs.

I’m passionate about simplifying complex metrics into meaningful narratives, proactively identifying optimization opportunities, and staying ahead of industry trends. I also enjoy mentoring team members and contributing to efficient, high-performing workflows.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Ad Operations Manager at Hashtag Labs

August 1, 2022 - October 31, 2024

Supported end-to-end programmatic campaign execution, including setup, pacing, optimization, and delivery troubleshooting. Monitored live campaigns and performed budget adjustments and pacing optimizations to align with client KPIs. QA’d creatives, pixels, and tracking prior to launch to ensure accurate measurement and reporting. Worked across DSPs such as DV360 and Xandr in coordination with ad server delivery. Analyzed performance metrics (CTR, viewability, VCR, delivery trends) and flagged optimization opportunities. Partnered closely with Client Services and Sales teams to fulfill campaign requirements and resolve issues. Contributed to client reporting and performance narratives by clearly explaining results, learnings, and next steps.

Sr Ad Operations Specialist at AspenCore / Frontstory

October 1, 2021 - July 31, 2022

Supported global B2B media brands, executing high-volume display and video campaigns across North American and international markets. Managed end-to-end campaign execution across DFP, DV360, Teads, and Xandr, supporting direct and programmatic campaigns from setup through delivery. Owned pacing, optimization, and delivery monitoring, driving a 20% improvement in performance through proactive intervention. Executed campaign readiness checks including targeting validation, creative QA, and inventory alignment prior to launch. Partnered closely with account managers through weekly performance reviews to identify risks, optimization opportunities, and delivery adjustments. Forecasted pacing and monitored delivery health for assigned client portfolios, ensuring timely execution and accurate reporting. Trained and supported new team members on campaign setup, optimization, and reporting best practices.

Senior Digital Support Executive at Nielsen

April 1, 2021 - January 31, 2022

Owned operational performance for a portfolio of digital advertising clients, managing campaign setup, monitoring, and issue resolution. Acted as a technical expert for Nielsen tag implementation, validation, and troubleshooting across web and video environments. Supported enterprise advertisers and publishers using Nielsen digital measurement and verification products across multiple markets. Delivered daily discrepancy and variance analysis, enabling timely resolution and improved campaign accuracy. Collaborated with sales, engineering, and client services teams to support delivery, reporting accuracy, and client success. Provided product training and technical guidance to clients, improving adoption and reducing implementation errors.

Ad Operations Specialist at Accenture

May 1, 2015 - March 31, 2021

Supported global media and technology clients, executing large-scale digital advertising campaigns across display, video, audio, and Native environments. Executed campaign activation and trafficking across DFP, DataXu, and FreeWheel, supporting mobile, web, video, audio formats. Performed QA, previewing, and troubleshooting to ensure campaigns launched error-free and met quality standards. Managed pacing and delivery adjustments for underperforming line items to maintain campaign objectives. Supported third-party measurement and verification using IAS, Moat, Nielsen, DoubleVerify, Sizmek, and Flashtalking. Processed high-volume trafficking requests accurately and efficiently using campaign management tools and internal workflow.