Marketing graduate with hands-on experience in social media marketing, content creation, and brand growth. Completed an industry placement with Spotify, building skills in consumer behaviour, audience research, and marketing strategy. Demonstrated success growing an Instagram account from 2,000 to 27,000 followers and achieving almost 30 million organic reach through trend-led, audience-focused content. Combines professional marketing experience with entrepreneurial experience from running an independent beauty business, overseeing branding, marketing, and customer experience. Skilled in social media analytics, performance reporting, campaign planning, and creative production across photography, video editing, and copywriting.

Marketing graduate with hands-on experience in social media marketing, content creation, and brand growth. Completed an industry placement with Spotify, building skills in consumer behaviour, audience research, and marketing strategy. Demonstrated success growing an Instagram account from 2,000 to 27,000 followers and achieving almost 30 million organic reach through trend-led, audience-focused content. Combines professional marketing experience with entrepreneurial experience from running an independent beauty business, overseeing branding, marketing, and customer experience. Skilled in social media analytics, performance reporting, campaign planning, and creative production across photography, video editing, and copywriting.

Available to hire

Marketing graduate with hands-on experience in social media marketing, content creation, and brand growth. Completed an industry placement with Spotify, building skills in consumer behaviour, audience research, and marketing strategy. Demonstrated success growing an Instagram account from 2,000 to 27,000 followers and achieving almost 30 million organic reach through trend-led, audience-focused content.

Combines professional marketing experience with entrepreneurial experience from running an independent beauty business, overseeing branding, marketing, and customer experience. Skilled in social media analytics, performance reporting, campaign planning, and creative production across photography, video editing, and copywriting.

See more

Work Experience

Assistant Manager & Social Media Coordinator at DC Nail Studio
February 1, 2026 - Present
Supported daily salon operations, customer communication, and client experience. Created social media content including photography, videos, and promotional posts to increase brand awareness. Helped with campaigns, promotions, and service launches. Managed customer relationships to encourage repeat bookings, and contributed creative ideas for social media strategy, content planning, and improving online engagement.
Marketing Team Support at Lowercase Events
July 1, 2025 - January 1, 2026
Invited back to support the wider marketing team based on previous performance and contribution. Assisted with marketing campaigns, social media strategy, and promotional activity across events. Created digital content and supported campaign execution to increase audience engagement. Collaborated with team members to develop creative marketing ideas and improve brand presence.
Social Media Manager at Lowercase Events
October 1, 2023 - August 1, 2024
Promoted from Marketing Intern to take ownership of content planning, creation, and publishing. Developed social media campaigns to promote events, strengthen brand identity, and increase audience engagement. Monitored analytics and performance metrics to optimise content strategy and improve reach. Created engaging digital content including videos, graphics, and promotional materials, and built an active online community by responding to followers and encouraging interaction.
Marketing Intern at Lowercase Events
June 1, 2023 - October 1, 2023
Supported social media management, content creation, and event promotion for the marketing team. Took initiative to independently manage the company’s social media accounts and develop content strategies to increase engagement. Grew the company’s Instagram from 2,000 to 27,000 followers using trend-led content, consistent posting, and audience-focused strategies. Generated almost 30 million organic reach by using social media insights and audience analytics to identify high-performing content formats and improve results. Continued after internship impact by being retained to manage ongoing social media activity.
Marketing Executive at WithZoey (Remote)
September 1, 2022 - May 1, 2023
Managed client relationships and supported business growth through strategic outreach, market research, and customer-focused solutions. Identified new market opportunities via competitor analysis and customer insights, contributing to €330K combined new and existing account revenue. Developed targeted outreach strategies including email campaigns and lead generation, increasing lead conversion rates by 33%. Produced performance reports analysing client activity, growth opportunities, and operational trends, and collaborated with senior teams on growth strategies, partnerships, and customer acquisition initiatives.
Founder & Owner at Carinails
June 1, 2022 - Present
Founded and managed an independent beauty business, overseeing branding, marketing, customer experience, and daily operations. Developed brand identity through social media marketing, photography, content creation, and customer engagement. Built a loyal customer base through personalised service, referrals, and relationship management. Managed bookings, customer communications, pricing, and business administration independently, and created promotional social media content to attract new customers and increase brand awareness.
Industry Placement Project (Team Research Project) at Spotify (Remote)
February 1, 2022 - February 1, 2022
Completed an industry project exploring audience insights, consumer behaviour, and streaming trends. Led a team research project analysing audience segments and developing marketing recommendations. Presented data-driven insights focused on brand positioning and audience engagement, strengthening understanding of market research, consumer psychology, and strategic marketing.

Education

BA Marketing at University of Leicester
January 1, 2022 - January 1, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail