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I’m a brand designer with 6+ years of experience building luxury brands from concept to shelf. I’ve launched 15+ collections and brought 72 SKUs to market, turning ideas into physical products across packaging, retail, campaigns, digital, and e-commerce touchpoints. I’m especially drawn to fragrance and the way products can evoke emotion and become part of people’s everyday rituals. My work has been recognised editorially in Vogue Arabia, Harper’s Bazaar Arabia, Cosmopolitan Middle East, and I’ve executed projects for global names including Atlantis the Royal, Hyatt, Etihad, Palazzo Versace, and NEOM.…I’m a brand designer with 6+ years of experience building luxury brands from concept to shelf. I’ve launched 15+ collections and brought 72 SKUs to market, turning ideas into physical products across packaging, retail, campaigns, digital, and e-commerce touchpoints. I’m especially drawn to fragrance and the way products can evoke emotion and become part of people’s everyday rituals. My work has been recognised editorially in Vogue Arabia, Harper’s Bazaar Arabia, Cosmopolitan Middle East, and I’ve executed projects for global names including Atlantis the Royal, Hyatt, Etihad, Palazzo Versace, and NEOM.

Aamna Hamid

Brand Designer, Graphic Designer, Creative Director, +1

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I’m a brand designer with 6+ years of experience building luxury brands from concept to shelf. I’ve launched 15+ collections and brought 72 SKUs to market, turning ideas into physical products across packaging, retail, campaigns, digital, and e-commerce touchpoints. I’m especially drawn to fragrance and the way products can evoke emotion and become part of people’s everyday rituals. My work has been recognised editorially in Vogue Arabia, Harper’s Bazaar Arabia, Cosmopolitan Middle East, and I’ve executed projects for global names including Atlantis the Royal, Hyatt, Etihad, Palazzo Versace, and NEOM.…I’m a brand designer with 6+ years of experience building luxury brands from concept to shelf. I’ve launched 15+ collections and brought 72 SKUs to market, turning ideas into physical products across packaging, retail, campaigns, digital, and e-commerce touchpoints. I’m especially drawn to fragrance and the way products can evoke emotion and become part of people’s everyday rituals. My work has been recognised editorially in Vogue Arabia, Harper’s Bazaar Arabia, Cosmopolitan Middle East, and I’ve executed projects for global names including Atlantis the Royal, Hyatt, Etihad, Palazzo Versace, and NEOM.

Available to hire

I’m a brand designer with 6+ years of experience building luxury brands from concept to shelf. I’ve launched 15+ collections and brought 72 SKUs to market, turning ideas into physical products across packaging, retail, campaigns, digital, and e-commerce touchpoints.

I’m especially drawn to fragrance and the way products can evoke emotion and become part of people’s everyday rituals. My work has been recognised editorially in Vogue Arabia, Harper’s Bazaar Arabia, Cosmopolitan Middle East, and I’ve executed projects for global names including Atlantis the Royal, Hyatt, Etihad, Palazzo Versace, and NEOM.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Urdu

Fluent

Arabic

Intermediate

Work Experience

Creative Manager - Brand & Product at Light of Sakina

January 1, 2023 - April 1, 2026

Senior Graphic Designer at Light of Sakina

May 1, 2022 - December 31, 2023

Graphic Designer / Design Lead / Creative Manager at Light of Sakina

January 1, 2022 - January 1, 2026

Owned the brand’s complete luxury visual world across packaging, retail, campaigns, digital, and e-commerce touchpoints. Grew the product offering from 15 SKUs across 4 collections to 72 SKUs across 15+ collections, designing and launching 9 fragrance collections end-to-end by translating ritual, emotion, and cultural narrative into premium packaging systems that received editorial recognition. Expanded the portfolio with new categories and developed POSM, GWP, VIP gifting, PR kits, shopping bags, retail assets, boutique displays, and in-store collateral to support launches and customer experience. Delivered bespoke gifting collections for 10+ global clients, treating each as an end-to-end brand experience. Led packaging development from concept to shelf, managing relationships with 4+ packaging vendors and 5+ fragrance suppliers including briefing, print production, quality control, and delivery. Directed photoshoots and seasonal campaigns, adapting assets across print, packaging, r

Senior Graphic Designer at Waassta

March 1, 2021 - May 1, 2022

Graphic Design Intern at IAS Media

January 1, 2020 - January 1, 2020

Covered the agency’s senior designer during maternity leave and independently managed all live client accounts without drop in output or quality. Produced social media content and video edits for Gulf Oil, Abevia, and Coverderm.

Graphic Designer at Waassta

January 1, 2020 - January 1, 2022

Produced static and animated social media content for 10+ client accounts across F&B, fashion, and lifestyle, managing multiple briefs simultaneously as a direct client contact within a lean agency team. Won and maintained client trust by presenting concepts directly without an account manager layer. Designed new business pitch decks including moodboards, concept visuals, and final creative presentations that supported client acquisition.