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Hi, I'm Gayathri Raman, a results-oriented Digital Marketing professional with expertise in data-driven strategies, social media management, and content creation. I take pride in driving audience engagement, increasing brand awareness, and generating qualified leads through targeted marketing efforts and strategic partnerships. Using various analytics tools, I optimize campaigns to deliver measurable growth and business success. With experience spanning multiple industries, including financial services and energy, I've developed and executed campaigns that significantly improved brand presence and lead generation. I enjoy creating engaging content that resonates with audiences and mentoring teams to maintain high compliance and quality standards. I'm passionate about leveraging my skills to help brands grow and succeed in the digital space.…Hi, I'm Gayathri Raman, a results-oriented Digital Marketing professional with expertise in data-driven strategies, social media management, and content creation. I take pride in driving audience engagement, increasing brand awareness, and generating qualified leads through targeted marketing efforts and strategic partnerships. Using various analytics tools, I optimize campaigns to deliver measurable growth and business success. With experience spanning multiple industries, including financial services and energy, I've developed and executed campaigns that significantly improved brand presence and lead generation. I enjoy creating engaging content that resonates with audiences and mentoring teams to maintain high compliance and quality standards. I'm passionate about leveraging my skills to help brands grow and succeed in the digital space.

Gayathri Raman

Digital Marketer, Marketing Strategist, Social Media Manager, +2

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Hi, I'm Gayathri Raman, a results-oriented Digital Marketing professional with expertise in data-driven strategies, social media management, and content creation. I take pride in driving audience engagement, increasing brand awareness, and generating qualified leads through targeted marketing efforts and strategic partnerships. Using various analytics tools, I optimize campaigns to deliver measurable growth and business success. With experience spanning multiple industries, including financial services and energy, I've developed and executed campaigns that significantly improved brand presence and lead generation. I enjoy creating engaging content that resonates with audiences and mentoring teams to maintain high compliance and quality standards. I'm passionate about leveraging my skills to help brands grow and succeed in the digital space.…Hi, I'm Gayathri Raman, a results-oriented Digital Marketing professional with expertise in data-driven strategies, social media management, and content creation. I take pride in driving audience engagement, increasing brand awareness, and generating qualified leads through targeted marketing efforts and strategic partnerships. Using various analytics tools, I optimize campaigns to deliver measurable growth and business success. With experience spanning multiple industries, including financial services and energy, I've developed and executed campaigns that significantly improved brand presence and lead generation. I enjoy creating engaging content that resonates with audiences and mentoring teams to maintain high compliance and quality standards. I'm passionate about leveraging my skills to help brands grow and succeed in the digital space.

Available to hire

Hi, I’m Gayathri Raman, a results-oriented Digital Marketing professional with expertise in data-driven strategies, social media management, and content creation. I take pride in driving audience engagement, increasing brand awareness, and generating qualified leads through targeted marketing efforts and strategic partnerships. Using various analytics tools, I optimize campaigns to deliver measurable growth and business success.

With experience spanning multiple industries, including financial services and energy, I’ve developed and executed campaigns that significantly improved brand presence and lead generation. I enjoy creating engaging content that resonates with audiences and mentoring teams to maintain high compliance and quality standards. I’m passionate about leveraging my skills to help brands grow and succeed in the digital space.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Tamil

Advanced

Malayalam

Advanced

Hindi

Advanced

German

Beginner

Work Experience

Digital Marketer & Compliance Manager at Britain Energy

September 30, 2024 - July 21, 2025

Generated a reach of 156K viewers from scratch in 30 days using geographically targeted Meta and Google ads. Acquired 150 new leads from organic social media within 30 days. Improved paperwork accuracy, reducing funder inquiries by 71%. Trained and mentored a team of seven to adhere to compliance standards. Verified client eligibility for boiler replacement services under the UK ECO4 Boiler and GBIS schemes. Managed CRM and lead generation activities.

Social Media and Brand Associate Intern at International Business Times UK

September 30, 2024 - July 21, 2025

Led content strategy for TikTok, Instagram, and YouTube, achieving a 63% increase in TikTok views and 45% boost in engagement. Created high-quality product review videos, resulting in 28% follower growth quarter-over-quarter. Initiated and hosted the 'Money Minds' podcast series by researching guests and crafting interview questions. Led IBTimes UK's media presence at Reset Connect 2024, securing interviews with 15 C-suite executives on sustainability, producing multi-platform content that outperformed average reel views by 30%.

Marketing Executive at Union Business Finance Ltd

September 1, 2024 - Present

Increased social media engagement by 45% by creating and managing strategic B2B content across LinkedIn, Instagram, and other platforms for UBF and its partner. Executed data-driven B2B ad campaigns on Google and Meta, achieving a 320% increase in brand awareness and generating over 27 qualified leads per day. Utilized CRM systems like HubSpot and Zoho to automate marketing efforts, reducing manual labour and optimizing campaigns. Developed and launched email campaigns in HubSpot with an average open rate of 28%, outperforming the UK industry average. Conducted detailed market research to create an average of 8 comprehensive business plans per month, streamlining loan approvals and increasing approval rates by 80%.

Digital Marketing Intern at The Earthy

April 30, 2024 - July 21, 2025

Created engaging Instagram reels, stories, and posts achieving more than 2,500 reach. Grew account reach from 480 to 1,800 through effective marketing strategies. Provided analytics reports using Google Analytics and Instagram Analytics to optimize marketing for the summer flavour release.

Associate Analyst at Deloitte Consulting USI

August 31, 2023 - July 21, 2025

Contributed as a Finxact Configuration Engineer to digital banking transformation projects by optimizing and configuring systems. Delivered robust backend applications as a Java developer with MongoDB expertise in the insurance industry. Managed and executed multiple high priority Azure/Jira tickets daily, showcasing strong time management and problem-solving skills.

Business Development Intern at Gamenation

August 31, 2022 - July 21, 2025

Led the social media calendar that grew audience engagement by 40%. Designed a WhatsApp Chatbot to enhance customer service efficiency. Provided customer support via calls and messages, assisting marketing teams with inquiry resolution.