In my current role as the Executive Assistant to the Founder at Us Therapy Singapore, I oversee the founder’s social media presence and support their personal brand by creating and managing content across platforms including Instagram and LinkedIn. I develop engaging reels, carousels, blog posts, promotional graphics, presentations, and conference materials while coordinating content calendars and monitoring performance to optimise engagement. Alongside content creation, I provide administrative and strategic support, ensuring projects are executed efficiently and align with the founder’s goals. This role has strengthened my ability to balance creativity with organisation, manage multiple priorities, and communicate effectively with a range of stakeholders.
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