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I'm Aaron Burnette, a Creative Director with 10+ years leading brand identity, sponsorship creative, and large-scale print production for top NASCAR organizations. I also built and ran an independent graphics and wrap production company for a decade, handling client management, design, and print production as a solo operator. Through Roush Fenway Keselowski (RFK) Racing's partnership with Fenway Sports Group, I've collaborated with FSG's creative team on projects spanning the Boston Red Sox, Liverpool FC, the Pittsburgh Penguins, and Boston Common Golf, upholding brand integrity across world-class sports properties. This entrepreneurial foundation led me to launching an in-house graphics program at RFK Racing that saves approximately $750K annually and to helping close over $20M in partnership deals with Fortune 500 brands including Kroger, Coca-Cola, and Ford.…I'm Aaron Burnette, a Creative Director with 10+ years leading brand identity, sponsorship creative, and large-scale print production for top NASCAR organizations. I also built and ran an independent graphics and wrap production company for a decade, handling client management, design, and print production as a solo operator. Through Roush Fenway Keselowski (RFK) Racing's partnership with Fenway Sports Group, I've collaborated with FSG's creative team on projects spanning the Boston Red Sox, Liverpool FC, the Pittsburgh Penguins, and Boston Common Golf, upholding brand integrity across world-class sports properties. This entrepreneurial foundation led me to launching an in-house graphics program at RFK Racing that saves approximately $750K annually and to helping close over $20M in partnership deals with Fortune 500 brands including Kroger, Coca-Cola, and Ford.

Aaron Burnette

Creative Director, Brand Designer, Graphic Designer, +3

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I'm Aaron Burnette, a Creative Director with 10+ years leading brand identity, sponsorship creative, and large-scale print production for top NASCAR organizations. I also built and ran an independent graphics and wrap production company for a decade, handling client management, design, and print production as a solo operator. Through Roush Fenway Keselowski (RFK) Racing's partnership with Fenway Sports Group, I've collaborated with FSG's creative team on projects spanning the Boston Red Sox, Liverpool FC, the Pittsburgh Penguins, and Boston Common Golf, upholding brand integrity across world-class sports properties. This entrepreneurial foundation led me to launching an in-house graphics program at RFK Racing that saves approximately $750K annually and to helping close over $20M in partnership deals with Fortune 500 brands including Kroger, Coca-Cola, and Ford.…I'm Aaron Burnette, a Creative Director with 10+ years leading brand identity, sponsorship creative, and large-scale print production for top NASCAR organizations. I also built and ran an independent graphics and wrap production company for a decade, handling client management, design, and print production as a solo operator. Through Roush Fenway Keselowski (RFK) Racing's partnership with Fenway Sports Group, I've collaborated with FSG's creative team on projects spanning the Boston Red Sox, Liverpool FC, the Pittsburgh Penguins, and Boston Common Golf, upholding brand integrity across world-class sports properties. This entrepreneurial foundation led me to launching an in-house graphics program at RFK Racing that saves approximately $750K annually and to helping close over $20M in partnership deals with Fortune 500 brands including Kroger, Coca-Cola, and Ford.

Available to hire

I’m Aaron Burnette, a Creative Director with 10+ years leading brand identity, sponsorship creative, and large-scale print production for top NASCAR organizations. I also built and ran an independent graphics and wrap production company for a decade, handling client management, design, and print production as a solo operator.

Through Roush Fenway Keselowski (RFK) Racing’s partnership with Fenway Sports Group, I’ve collaborated with FSG’s creative team on projects spanning the Boston Red Sox, Liverpool FC, the Pittsburgh Penguins, and Boston Common Golf, upholding brand integrity across world-class sports properties. This entrepreneurial foundation led me to launching an in-house graphics program at RFK Racing that saves approximately $750K annually and to helping close over $20M in partnership deals with Fortune 500 brands including Kroger, Coca-Cola, and Ford.

Skills

Experience Level

Brand Identity

Expert

Logo

Expert

Language

English

Fluent

Work Experience

Creative Director at Roush Fenway Keselowski Racing

January 1, 2021 - Present

Manage creative direction for 15+ active partner brands, including Kroger, Castrol, Ford, Coca-Cola, Trimble, and BuildSubmarines.com, ensuring each brand’s identity is upheld consistently across all platforms. Created pitch deck creative that directly supported the closure of 8 sponsorship deals, bringing in over $25M in annual partnership revenue. Launched and currently lead an in-house graphics program that eliminated the need for external vendors, saving approximately $750K annually while generating an additional $400K in new revenue for the organization. Oversee wrap production of 175+ vehicles per year, managing the full pipeline from design through print production, color correction, and meeting deadlines upon delivery. Collaborate with Business Development, hospitality, social/digital teams to deliver integrated creative across every fan and partner touchpoint. Partner with NASCAR and sponsor agencies to ensure all designs meet series approval standards and maintain brand int

Graphic Designer & Decal Lead at Chip Ganassi Racing

January 1, 2018 - January 1, 2021

Produced race car, pit equipment, and transporter designs for globally recognized brands including McDonald’s, Monster Energy, PNC Bank, Carvana, Cessna, and Fiserv. Developed the pitch deck used by the team to attract and onboard new sponsorship partners. Managed full decal and wrap inventory across the entire organization, ensuring every asset was on-target throughout the season.