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I'm a Design Director who builds things. Over 15 years I've co-founded two companies, directed UI for Halo: Infinite, Transformers: Rise, and Star Wars: Hunters, and helped early-stage SaaS teams go from concept to funding, including one that secured $500k pre-product and another I grew to $1.4M in revenue. My background sits at the intersection of brand craft and product thinking. I've been on the founder side of the table, which means I design with business outcomes in mind, not just deliverables.…I'm a Design Director who builds things. Over 15 years I've co-founded two companies, directed UI for Halo: Infinite, Transformers: Rise, and Star Wars: Hunters, and helped early-stage SaaS teams go from concept to funding, including one that secured $500k pre-product and another I grew to $1.4M in revenue. My background sits at the intersection of brand craft and product thinking. I've been on the founder side of the table, which means I design with business outcomes in mind, not just deliverables.

Aaron Heth

Designer, Product Designer, Creative Director, +5

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I'm a Design Director who builds things. Over 15 years I've co-founded two companies, directed UI for Halo: Infinite, Transformers: Rise, and Star Wars: Hunters, and helped early-stage SaaS teams go from concept to funding, including one that secured $500k pre-product and another I grew to $1.4M in revenue. My background sits at the intersection of brand craft and product thinking. I've been on the founder side of the table, which means I design with business outcomes in mind, not just deliverables.…I'm a Design Director who builds things. Over 15 years I've co-founded two companies, directed UI for Halo: Infinite, Transformers: Rise, and Star Wars: Hunters, and helped early-stage SaaS teams go from concept to funding, including one that secured $500k pre-product and another I grew to $1.4M in revenue. My background sits at the intersection of brand craft and product thinking. I've been on the founder side of the table, which means I design with business outcomes in mind, not just deliverables.

Available to hire

I’m a Design Director who builds things. Over 15 years I’ve co-founded two companies, directed UI for Halo: Infinite, Transformers: Rise, and Star Wars: Hunters, and helped early-stage SaaS teams go from concept to funding, including one that secured $500k pre-product and another I grew to $1.4M in revenue.

My background sits at the intersection of brand craft and product thinking. I’ve been on the founder side of the table, which means I design with business outcomes in mind, not just deliverables.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Dutch

Beginner

Work Experience

Creative Director & Founder at Daydrift

June 1, 2023 - Present

Fractional design leadership for SaaS companies and boutique brands, plus proprietary product development. Strategic Design (ChatBlu): Interim design lead for ChatBlu pre‑product, translating a conceptual vision into brand and product design that secured $500k in pre‑product funding. Client consultancy: end‑to‑end creative across SaaS, hospitality, and consumer brands, including brand sprints, identity systems, and scalable web presence for clients like Microsoft and Toast. Technical product ownership: designed, coded, and launched Lost Post (iOS) and Bring Me Abroad (AI‑SaaS) using SwiftUI and React; Lost Post reached #7 on Product Hunt with a 25% Day‑21 retention rate.

UX/UI Lead at Pennies (AAA Game Studio) – Remote

February 1, 2022 - June 1, 2023

Core design lead for a cross‑platform AAA multiplayer RPG: built the cross‑platform design system (Gamepad vs. Mouse/Keyboard, seasonal content), directed initial 2D/UI art direction, developed seasonal color systems for factions, and led a 3D map initiative.

Lead UX Designer at Zynga – Remote, USA

March 1, 2021 - February 28, 2022

Product Owner for cross‑platform features. Managed 3 UX designers & 3 UI artists on Star Wars: Hunters. Behavioral Player Mapping Strategy: mapped end‑to‑end game flow by player intent & motivation type; delivered a strategic roadmap shaping monetization placement and feature development priorities. Design Systems governance: led DesignOps and built a centralized asset pipeline; Product Management & Inclusion Strategy: managed 6 UI designers and artists across pods, championing accessibility.

Lead UX/UI Designer at Monkey Inferno

May 1, 2018 - March 1, 2021

Lead UX/UI Designer on Transformers: Rise (AAA multiplatform) and Halo: Infinite. Team development & design culture: grew a hybrid team of 5 through weekly design critiques and dedicated skill development. Product ownership: owner for multiple pods, including the free‑to‑play store.

Co‑Founder, Design & Ops at SparklePOP & You Smell (Monkey Inferno)

April 1, 2012 - August 1, 2017

Co‑founded two direct‑to‑consumer brands—a jewelry e‑commerce brand (SparklePOP) and You Smell, a luxury soap brand launched on ABC's Shark Tank. Managed the intersection of design, e‑commerce, and logistics. Hired and trained a team of 10+ across multiple disciplines and designed branding, print, packaging and website. Built inventory and warehouse infrastructure from scratch, growing to $1.4M in annual revenue.

Lead UX/UI Designer at Zynga (Remote)

March 1, 2021 - February 28, 2022

Core design team of 5, taking a cross-platform AAA multiplayer RPG from initial concept through pre-production. Product Owner for cross-platform features. Managed 3 UX designers and 3 UI artists on Star Wars: Hunters. Behavioral player mapping, monetization planning, and design operations to accelerate delivery.

Lead UX/UI Designer at Certain Affinity

May 1, 2018 - March 31, 2021

Lead UX/UI Designer on Transformers: Rise (AAA multiplatform) and Halo Infinite. Built a hybrid team of 5 through weekly design critiques and dedicated skill development; standardized feedback; product owner for multiple pods including the free-to-play store; championed accessibility and design systems governance.

Co-Founder, Design & Ops at Two Direct-to-Consumer Brands (Jewelry & You Smell)

April 1, 2010 - April 1, 2012

Co-founded two DTC brands, managing the intersection of design, e-commerce, and logistics. Hired and trained a team of 10+ across multiple disciplines and designed branding, print, packaging and website. Built inventory and warehouse infrastructure from scratch, leading to $1.4M in annual revenue.