I am a strategic social media and digital marketing lead with a practical, story-driven approach to building audiences, trust, and commercial results. I’m a self-taught marketer who values clarity, honesty, and work that connects with real people. I have little patience for over-engineered strategies or content that feels performative, hollow, or disconnected from the audience it’s meant to serve. My route into digital leadership came from doing the work and taking responsibility early. During the COVID-19 pandemic, while working as a cashier at Newington Credit Union, I stepped in to manage and grow its social media presence, helping maintain member confidence and community connection during a period of uncertainty. That experience shaped how I work: make yourself useful, learn quickly, and take ownership when it matters. I later moved into the commercial creative sector at Kia Designs, working with a premium interior design brand. With no background in design, I learned fast and developed strong editorial judgment, translating complex ideas into clear digital content while supporting SEO, paid advertising, and website performance. I currently lead social media and digital marketing at Mediation NI, working across Northern Ireland, Great Britain, and Ireland. My role spans strategy, content, paid media, analytics, budget management, and board reporting, with direct responsibility for driving course revenue, lead generation, and brand credibility. I’m comfortable operating in high-performance environments, balancing brand, community, and commercial goals.…I am a strategic social media and digital marketing lead with a practical, story-driven approach to building audiences, trust, and commercial results. I’m a self-taught marketer who values clarity, honesty, and work that connects with real people. I have little patience for over-engineered strategies or content that feels performative, hollow, or disconnected from the audience it’s meant to serve. My route into digital leadership came from doing the work and taking responsibility early. During the COVID-19 pandemic, while working as a cashier at Newington Credit Union, I stepped in to manage and grow its social media presence, helping maintain member confidence and community connection during a period of uncertainty. That experience shaped how I work: make yourself useful, learn quickly, and take ownership when it matters. I later moved into the commercial creative sector at Kia Designs, working with a premium interior design brand. With no background in design, I learned fast and developed strong editorial judgment, translating complex ideas into clear digital content while supporting SEO, paid advertising, and website performance. I currently lead social media and digital marketing at Mediation NI, working across Northern Ireland, Great Britain, and Ireland. My role spans strategy, content, paid media, analytics, budget management, and board reporting, with direct responsibility for driving course revenue, lead generation, and brand credibility. I’m comfortable operating in high-performance environments, balancing brand, community, and commercial goals.WWWW…