Mid Product Designer at Entean Australia & New Zealand

Value-adding member of a 40+ product team (including 15 product designers), shaping product experience for major online wagering brands across Australia and New Zealand. Designed industry-first social wagering and wagering experience using a React Native platform for a 12-month course, leveraging extensive data and embedding betting conversion functionality into the Laidbrokes Racing homepage experience. Used Figma daily to design end-to-end React Native, native, and front-end interfaces with high-fidelity user interfaces, wireframes, and user flows to find a common balance between customer needs and business requirements. Contributed to design system-ready components and assets for B2C iOS and Android apps (typography, color tokens, variables, variants, and more), including responsive web experiences. Collaborated closely with Product Managers, Delivery Leads, developers, business analysts, and Quality Assurance within a bespoke Agile Product Delivery Lifecycle, from scoping and siz

Mid Product Designer at Enteain Australia & New Zealand (Ladbrokes, Neds, TAB NZ)

Valued member of a 40+ product team, supporting around 15 product designers shaping product experience for leading online wagering brands in Australia and New Zealand. Designed an industry-first social and wagering experience on the Ladbrokes React Native platform over 12 months, leveraging extensive data and embedding betting conversion functionality into the Ladbrokes app’s Racing Homepage. Produced high-fidelity UX/UI using Figam-to-end React Native, React Native, and front-end interfaces, plus wireframes and user flows to balance customer needs with business requirements. Integrated design work across multiple delivery teams using a bespoke agile product delivery lifecycle, collaborating closely with product managers, delivery leads, developers, business analysts, and QA. Contributed to and designed many design system-ready assets and components in Figma for B2C iOS and Android apps (typography, color tokens, variables, variants), and included responsive web experiences for deskt

Lead User Interface / User Experience Designer at JSA Creative

Led and collaborated on best-practice UX/UI/product design activities, developing UX concepts including customer need definition, task analysis, storyboards, scenarios, and user flows. Designed and shaped digital user-centric products and experiences, using storyboards, process flows, and site maps; created responsive UI across web applications, mobile apps, websites, design systems, EDMs, and interactive kiosks. Created bespoke user experiences with low-to-high fidelity wireframes and prototypes to demonstrate alignment between user journeys and business requirements. Worked directly with agency clients through discovery workshops to capture business requirements and drive design direction, and performed QA/testing across platforms while partnering with developers to ensure smooth, functional implementation.