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I'm a data-driven digital marketing professional with a track record of leading high-spend campaigns across Meta and Google, delivering measurable growth for brands in fashion, beauty, and lifestyle. I thrive on turning insights from analytics into actionable strategies that drive revenue and brand impact. I'm currently pursuing an MSc in Strategic Marketing at Imperial College London, building on a strong foundation from SRCC in Delhi, and I'm excited to bridge analytics with creative strategy to help brands unlock sustainable growth and meaningful customer connections.…I'm a data-driven digital marketing professional with a track record of leading high-spend campaigns across Meta and Google, delivering measurable growth for brands in fashion, beauty, and lifestyle. I thrive on turning insights from analytics into actionable strategies that drive revenue and brand impact. I'm currently pursuing an MSc in Strategic Marketing at Imperial College London, building on a strong foundation from SRCC in Delhi, and I'm excited to bridge analytics with creative strategy to help brands unlock sustainable growth and meaningful customer connections.

Aarzoo Jamal

Digital Marketer, Marketing Strategist, Social Media Manager, +2

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I'm a data-driven digital marketing professional with a track record of leading high-spend campaigns across Meta and Google, delivering measurable growth for brands in fashion, beauty, and lifestyle. I thrive on turning insights from analytics into actionable strategies that drive revenue and brand impact. I'm currently pursuing an MSc in Strategic Marketing at Imperial College London, building on a strong foundation from SRCC in Delhi, and I'm excited to bridge analytics with creative strategy to help brands unlock sustainable growth and meaningful customer connections.…I'm a data-driven digital marketing professional with a track record of leading high-spend campaigns across Meta and Google, delivering measurable growth for brands in fashion, beauty, and lifestyle. I thrive on turning insights from analytics into actionable strategies that drive revenue and brand impact. I'm currently pursuing an MSc in Strategic Marketing at Imperial College London, building on a strong foundation from SRCC in Delhi, and I'm excited to bridge analytics with creative strategy to help brands unlock sustainable growth and meaningful customer connections.

Available to hire

I’m a data-driven digital marketing professional with a track record of leading high-spend campaigns across Meta and Google, delivering measurable growth for brands in fashion, beauty, and lifestyle. I thrive on turning insights from analytics into actionable strategies that drive revenue and brand impact.

I’m currently pursuing an MSc in Strategic Marketing at Imperial College London, building on a strong foundation from SRCC in Delhi, and I’m excited to bridge analytics with creative strategy to help brands unlock sustainable growth and meaningful customer connections.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Hindi

Fluent

Work Experience

Team Lead, Digital Marketing at Adyogi - Xplanck Marketing Pvt. Ltd

July 31, 2024 - September 30, 2025

Directed a 3-member team managing over £500,000/month in performance ad spend across Meta and Google. Streamlined campaign optimization protocols, driving a 34% increase in team-wide ad expenditure from H1 to H2 2023. Managed paid performance campaigns for 30+ brands across fashion, apparel, footwear, health and wellness, beauty, home décor, and marketplaces. Led campaign strategy for marquee clients including Diesel, Hamleys, Sephora, Durex (Reckitt Benckiser), Bally India, Ritu Kumar (Reliance), Westside (Tata Group), and The House of Rare, with monthly budgets between £100k and £200k. Revamped onboarding and training modules and co-developed the 'Adyogi x Meta Playbook' with Meta featuring 5 tested case studies of Advantage+ placements and Campaigns.

Team Lead, Digital Marketing at Adyogi - Xplanck Marketing Pvt. Ltd

July 1, 2024 - September 30, 2025

Directed a 3-member team managing over £500,000/month in performance ad spend across Meta and Google. Achieved a 34% increase in team-wide ad expenditure (H1 to H2 2023) by streamlining campaign optimization protocols. Managed paid performance marketing campaigns for over 30 brands across diverse industries, including fashion, apparel, footwear, health and wellness, beauty, home décor, and marketplaces over a span of 3 years. Spearheaded campaign strategy for marquee clients including Diesel, Hamleys, Sephora, Durex (Reckitt Benckiser), Bally India, Ritu Kumar (Reliance), Westside (Tata Group), and The House of Rare with budgets between £100k to £200k per month. Revamped internal onboarding and training modules for new hires. Co-developed 'Adyogi x Meta Playbook' with Meta, a comprehensive guide showcasing 5 tested and successful case studies of Meta’s Advantage+ placements, Partnership Ads, and Advantage+ Campaigns.

Senior Associate, Digital Marketing at Adyogi - Xplanck Marketing Pvt. Ltd

January 31, 2023 - September 30, 2025

Led account setup and tracking integration for 20+ clients, ensuring deployment of Meta Pixel, Google Conversion Actions, Google Merchant Center, Google Tag Manager, and GA4 workflows. Headed the New Platforms Vertical, piloting campaigns on Snapchat, ShareChat, and Criteo for five clients. Recognized for best scale-up story for increasing a client’s revenue by 72% within a team of 75. Onboarded 4 key clients: Hamleys, Durex, Sugar, and Diesel through comprehensive ad account audits and strategic pitches.

Senior Associate, Digital Marketing at Adyogi - Xplanck Marketing Pvt. Ltd

January 1, 2023 - September 30, 2025

Led account setup and tracking integration for 20+ clients ensuring deployment of Meta Pixel, Google Conversion Actions, Google Merchant Center, Google Tag Manager and GA4 workflows. Headed the New Platforms Vertical, piloting marketing campaigns on Snapchat, ShareChat, and Criteo for five clients. Rewarded for best scale-up story for scaling up a client’s revenue by 72% out of a team of 75 members. Onboarded 4 key clients namely Hamleys, Durex, Sugar and Diesel through comprehensive ad account audits and strategic pitches.

Associate, Digital Marketing at Adyogi - Xplanck Marketing Pvt. Ltd

June 30, 2022 - September 30, 2025

Achieved a 2.5x increase in online revenue for Rareism while improving ROAS by 55% within a year. Increased website revenue for Fizzy Goblet by 36% within three months and improved ROAS by 46%. Significantly reduced Return-to-Origin rate for Mylo Family's beauty vertical from 54% to 32%.

Associate, Digital Marketing at Adyogi - Xplanck Marketing Pvt. Ltd

June 1, 2022 - September 30, 2025

Achieved a 2.5x increase in online revenue for Rareism while enhancing Return on Ad Spend (ROAS) by 55% within a year. Increased website revenue for Fizzy Goblet by 36% within three months while improving ROAS by 46%. Achieved a significant reduction in the Return-to-Origin rate for Mylo Family's beauty vertical, decreasing it from 54% to 32%.