Dog Food Packaging Design

Omni is a British pet food brand that makes delicious, nutritionally complete and plant-powered food for dogs of all ages. Target audiences are health conscious, eco- conscious dog loving parents, who want to spoil their dog but also do better for their health and the planet. Anyone who is trying to cut down on their pet’s meat consumption for health/environmental reasons.

I created three pouch design proposals for the three variants. The overall look of the pouch is consistent throughout but each variant has its own color theme for easy identification.