Aasiya Ather

Design engaging social media content including event posters, mental health reminders, organisational informational resources, reel covers, etc. using the Adobe Suite and Canva. Create social media strategies including objectives, target audience, content pillars, platforms, visual identity, benchmarks, KPIs and growth tactics. Create and collaborate on content calendars to visualise feeds, craft copy and forecast future content. Increasing engagement by 200% across Instagram and Facebook pages for social and religious clubs. Created content for ZUDO and Fajr Noor with brand partnership on Instagram for up to 55,000 followers with user generated content.

Coordinate, create and implement effective and original brand content and activity to promote the University of Otago. Develop and produce video and digital content showcasing student life, events, and community impact. Research, create and edit (paid and organic) content to drive compelling, engaging, informative and authentic stories across multiple mediums. Evolve content storytelling to reflect the correct tone of voice appropriate to target audiences. Produce storyboards, call sheets and concepts; collaborate with creative team and specialists to develop artwork, imagery, and graphics.

Provide, produce and coordinate marketing support and outputs for the University and client portfolios' marketing, promotional and advertising activities. Work with social and paid media executives and agencies to support campaigns and strategies. Support the development, planning, delivery and distribution of marketing campaigns. Collaborating with teams such as design, publications and communications to ensure a consistent brand voice. Creating and managing Facebook campaigns via Meta Business Suite. Tracking and examining web analytics with Google Analytics. Understanding student perspectives and journeys to enhance marketing recruitment campaigns.