I’m a creative based in New Zealand with a passion for storytelling through video, design, and content creation. My work spans video editing, branding, and social media content, from short-form reels and campaign teasers to longer-form content for YouTube. I enjoy projects that allow me to combine technical skills with creativity, whether that’s experimenting with transitions, refining colour and sound, or shaping authentic stories. I always want to do everything with good intentions and good passion. I believe that without these two values, there is a strong drive for me to finish my tasks and be content with what I am doing.

Aasiya Ather

I’m a creative based in New Zealand with a passion for storytelling through video, design, and content creation. My work spans video editing, branding, and social media content, from short-form reels and campaign teasers to longer-form content for YouTube. I enjoy projects that allow me to combine technical skills with creativity, whether that’s experimenting with transitions, refining colour and sound, or shaping authentic stories. I always want to do everything with good intentions and good passion. I believe that without these two values, there is a strong drive for me to finish my tasks and be content with what I am doing.

Available to hire

I’m a creative based in New Zealand with a passion for storytelling through video, design, and content creation. My work spans video editing, branding, and social media content, from short-form reels and campaign teasers to longer-form content for YouTube.

I enjoy projects that allow me to combine technical skills with creativity, whether that’s experimenting with transitions, refining colour and sound, or shaping authentic stories.

I always want to do everything with good intentions and good passion. I believe that without these two values, there is a strong drive for me to finish my tasks and be content with what I am doing.

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Work Experience

Brand Content Coordinator at University of Otago
March 1, 2024 - November 9, 2025
Coordinate, create and implement effective and original brand content and activity to promote the University of Otago. Develop and produce video and digital content showcasing student life, events, and community impact. Research, create and edit (paid and organic) content to drive compelling, engaging, informative and authentic stories across multiple mediums. Evolve content storytelling to reflect the correct tone of voice appropriate to target audiences. Produce storyboards, call sheets and concepts; collaborate with creative team and specialists to develop artwork, imagery, and graphics.
Marketing Coordinator at University of Otago
February 1, 2024 - February 1, 2024
Provide, produce and coordinate marketing support and outputs for the University and client portfolios' marketing, promotional and advertising activities. Work with social and paid media executives and agencies to support campaigns and strategies. Support the development, planning, delivery and distribution of marketing campaigns. Collaborating with teams such as design, publications and communications to ensure a consistent brand voice. Creating and managing Facebook campaigns via Meta Business Suite. Tracking and examining web analytics with Google Analytics. Understanding student perspectives and journeys to enhance marketing recruitment campaigns.
Social Media Lead at Muslim United Voice
January 1, 2025 - November 9, 2025
Design engaging social media content including event posters, mental health reminders, organisational informational resources, reel covers, etc. using the Adobe Suite and Canva. Create social media strategies including objectives, target audience, content pillars, platforms, visual identity, benchmarks, KPIs and growth tactics. Create and collaborate on content calendars to visualise feeds, craft copy and forecast future content. Increasing engagement by 200% across Instagram and Facebook pages for social and religious clubs. Created content for ZUDO and Fajr Noor with brand partnership on Instagram for up to 55,000 followers with user generated content.
Social Media Lead at National Islamic Youth Association
April 1, 2023 - November 9, 2025
Design social media content strategies and content calendars; develop objectives, target audiences, content pillars, platforms, visual identity, benchmarks and KPIs; collaborate on content with teams to roll out campaigns; manage growth tactics and partnerships.
Social Media Lead at Waikato Women in Business Association
December 31, 2022 - December 31, 2022
Design engaging social media content including event posters, reminders, organisational resources, reel covers; create social media strategies with objectives, audiences and KPIs; develop content calendars and visual identity.
Social Media Lead at Waikato Muslim Student Association
December 31, 2022 - December 31, 2022
Design and execute social media content; develop and maintain content calendars; share event updates and resources; collaborate on branding.
Intern at Centre for Tertiary Teaching and Learning, University of Waikato
January 31, 2022 - January 31, 2022
Storyboard, filming, casting and editing external promotional videos and internal procedures. Coordinate multiple projects within strict timeframes. Brainstorm and develop creative content ideas for social media strategies, webpages and internal processes. Create social media content and social media strategies.

Education

Bachelor of Communications at University of Waikato
January 11, 2030 - January 1, 2022

Qualifications

Bachelor of Communications
January 11, 2030 - January 1, 2022

Industry Experience

Education, Media & Entertainment, Non-Profit Organization, Professional Services, Software & Internet