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I’m Aastha Sachdeva, a global social media and content leader based near Lausanne, Switzerland, with 10+ years of experience directing editorial strategy, creator storytelling, and live event content for iconic brands. I turn commercial priorities into clear editorial calendars, partner briefs, and on-the-ground production that connect brands with fans worldwide—measuring success through performance analytics and impact reporting. Across MSC Cruises, L’Oréal, and Wella, I’ve built governance frameworks, scaled omnichannel and creator programs, and delivered high-impact launches and partnerships (from major sport weekends to global brand events). I enjoy aligning stakeholders—marketing, agencies, community managers, and creators—to produce content that’s both culturally relevant and results-driven.…I’m Aastha Sachdeva, a global social media and content leader based near Lausanne, Switzerland, with 10+ years of experience directing editorial strategy, creator storytelling, and live event content for iconic brands. I turn commercial priorities into clear editorial calendars, partner briefs, and on-the-ground production that connect brands with fans worldwide—measuring success through performance analytics and impact reporting. Across MSC Cruises, L’Oréal, and Wella, I’ve built governance frameworks, scaled omnichannel and creator programs, and delivered high-impact launches and partnerships (from major sport weekends to global brand events). I enjoy aligning stakeholders—marketing, agencies, community managers, and creators—to produce content that’s both culturally relevant and results-driven.

Aastha Sachdeva

Social Media Manager, Digital Marketer, Content Producer, +2

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I’m Aastha Sachdeva, a global social media and content leader based near Lausanne, Switzerland, with 10+ years of experience directing editorial strategy, creator storytelling, and live event content for iconic brands. I turn commercial priorities into clear editorial calendars, partner briefs, and on-the-ground production that connect brands with fans worldwide—measuring success through performance analytics and impact reporting. Across MSC Cruises, L’Oréal, and Wella, I’ve built governance frameworks, scaled omnichannel and creator programs, and delivered high-impact launches and partnerships (from major sport weekends to global brand events). I enjoy aligning stakeholders—marketing, agencies, community managers, and creators—to produce content that’s both culturally relevant and results-driven.…I’m Aastha Sachdeva, a global social media and content leader based near Lausanne, Switzerland, with 10+ years of experience directing editorial strategy, creator storytelling, and live event content for iconic brands. I turn commercial priorities into clear editorial calendars, partner briefs, and on-the-ground production that connect brands with fans worldwide—measuring success through performance analytics and impact reporting. Across MSC Cruises, L’Oréal, and Wella, I’ve built governance frameworks, scaled omnichannel and creator programs, and delivered high-impact launches and partnerships (from major sport weekends to global brand events). I enjoy aligning stakeholders—marketing, agencies, community managers, and creators—to produce content that’s both culturally relevant and results-driven.

Available to hire

I’m Aastha Sachdeva, a global social media and content leader based near Lausanne, Switzerland, with 10+ years of experience directing editorial strategy, creator storytelling, and live event content for iconic brands. I turn commercial priorities into clear editorial calendars, partner briefs, and on-the-ground production that connect brands with fans worldwide—measuring success through performance analytics and impact reporting.

Across MSC Cruises, L’Oréal, and Wella, I’ve built governance frameworks, scaled omnichannel and creator programs, and delivered high-impact launches and partnerships (from major sport weekends to global brand events). I enjoy aligning stakeholders—marketing, agencies, community managers, and creators—to produce content that’s both culturally relevant and results-driven.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

French

Beginner

Hindi

Fluent

Work Experience

Global Social Media Manager at MSC Cruises S.A.

May 1, 2023 - Present

Owned editorial strategy, content governance, and live event content for MSC Cruises globally. Led editorial strategy and real-time storytelling for the MSC Cruises × Formula One partnership across Grand Prix weekends, delivering 500M+ impressions, €4M EMV, and 7x ROI. Managed on-site content operations for large creator and athlete/influencer line-ups (e.g., Miami GP). Directed first global content strategy for MSC Yacht Club, setting editorial standards and briefs for creators, agencies, and community managers, achieving 8x ROI across 100+ influencers. Led on-site production and editorial strategy for 3+ ship launches, including KPI-beating launches with partners (e.g., LEGO and a Guinness World Record). Built an earned YouTube creator programme with 50+ collaborations and barter optimization, and introduced creator-led coupon codes generating 2M+ sales. Owned the end-to-end editorial content framework across campaigns and partner activations, managing operational content budgets

Online Business Manager at L’Oréal Suisse S.A.

January 1, 2022 - January 1, 2023

Defined influencer and advocacy strategy for L’Oréal Paris and Garnier Haircare in Switzerland, reaching #1 advocacy positioning and 1,000+ verified reviews. Rebuilt SEO and site content to increase traffic by 62% and reduce bounce rate by 12%, positioning organic search as a top acquisition channel. Planned integrated paid/owned/earned campaigns for launches, and scaled AR trial adoption to 10% with 80% completion. Coordinated cross-functional execution to support omnichannel growth initiatives.

Global Digital Marketing Manager at Wella Company & Coty

March 1, 2020 - December 1, 2021

Owned continuous global content strategy for Wella Professionals (portfolio’s largest brand), growing reach by 164%, engagement by 68%, and community by 44% across 5.8M. Delivered Wella’s first global virtual brand event with 39.4M consumers and professional hairdressers. Increased brand YouTube views by 70% YoY and grew blog organic traffic by 432%, surpassing 100K visits for the first time. Developed search and owned media performance improvements and supported global programming and growth across digital channels.

Assistant Marketing Manager at Dyson

January 1, 2018 - May 1, 2018

Supported brand launch activities in India, including in-store brand events and influencer collaborations for Dyson India’s launch team (Jan–May period).

Brand & Digital Marketing Manager at Yepme.com

October 1, 2014 - December 1, 2017

Owned brand and digital marketing for India’s largest online fashion brand, contributing to €23M in sales in 2016. Managed brand and online performance activities across the 2014–2017 period.