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I'm Aastha Kalia, a visual and product designer with 10 years of experience shaping campaigns and digital products for brands like Tata Tea, Apple × HDFC ERGO, Samsung, and Adobe. I enjoy taking ideas from concept to execution, helping teams move from intent to impact and translate research into clear, persuasive experiences. I lead cross-functional teams and design product journeys that balance clarity, persuasion, and brand voice, crafting visuals and interactions that quickly communicate value and empower users. I'm passionate about building cohesive experiences across digital and on-ground touchpoints.…I'm Aastha Kalia, a visual and product designer with 10 years of experience shaping campaigns and digital products for brands like Tata Tea, Apple × HDFC ERGO, Samsung, and Adobe. I enjoy taking ideas from concept to execution, helping teams move from intent to impact and translate research into clear, persuasive experiences. I lead cross-functional teams and design product journeys that balance clarity, persuasion, and brand voice, crafting visuals and interactions that quickly communicate value and empower users. I'm passionate about building cohesive experiences across digital and on-ground touchpoints.

Aastha Kalia

Creative Director, Art Director, Artist, +4

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I'm Aastha Kalia, a visual and product designer with 10 years of experience shaping campaigns and digital products for brands like Tata Tea, Apple × HDFC ERGO, Samsung, and Adobe. I enjoy taking ideas from concept to execution, helping teams move from intent to impact and translate research into clear, persuasive experiences. I lead cross-functional teams and design product journeys that balance clarity, persuasion, and brand voice, crafting visuals and interactions that quickly communicate value and empower users. I'm passionate about building cohesive experiences across digital and on-ground touchpoints.…I'm Aastha Kalia, a visual and product designer with 10 years of experience shaping campaigns and digital products for brands like Tata Tea, Apple × HDFC ERGO, Samsung, and Adobe. I enjoy taking ideas from concept to execution, helping teams move from intent to impact and translate research into clear, persuasive experiences. I lead cross-functional teams and design product journeys that balance clarity, persuasion, and brand voice, crafting visuals and interactions that quickly communicate value and empower users. I'm passionate about building cohesive experiences across digital and on-ground touchpoints.

Available to hire

I’m Aastha Kalia, a visual and product designer with 10 years of experience shaping campaigns and digital products for brands like Tata Tea, Apple × HDFC ERGO, Samsung, and Adobe. I enjoy taking ideas from concept to execution, helping teams move from intent to impact and translate research into clear, persuasive experiences.

I lead cross-functional teams and design product journeys that balance clarity, persuasion, and brand voice, crafting visuals and interactions that quickly communicate value and empower users. I’m passionate about building cohesive experiences across digital and on-ground touchpoints.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Senior Manager at Omnicom Production for Adobe

January 1, 2025 - Present

Led end-to-end design of both short form and long form Adobe experience pages—high-visibility landing pages that guide users through product value and use-cases. Translated product research and strategic narrative into visual and interactive structures, crafting key visuals that clearly communicate capability, hierarchy, and user journey. Designed and refined product journeys that balance clarity, persuasion, and brand voice, enabling users to quickly understand what the product does, how it helps, and why it matters. Collaborated with cross-functional partners (product marketers, content strategists, developers) to ensure the design aligned with business goals and technical feasibility. Contributed to global Adobe product pages used across and improved clarity and feature comprehension across enterprise product pages.

UI and UX Designer at Zopper

January 1, 2022 - January 1, 2024

Designed and delivered a cross-selling platform for Zopper and its assurance partners, enabling seamless integration of multi-level user hierarchies across retail networks like Croma and Vijay Sales. The tool supported customized journeys for sales reps, team leads, and store managers, and was piloted across 10 retail branches. Apple x HDFC ERGO App - Designed a fitness-linked insurance rewards app tied to Apple Watch usage; drove 65% user goal completion and a 30% spike in engagement and cross-sell conversions. Redesigned user flows for Samsung’s Claim and Claim Management portals and built a multilingual DMS application, reducing form-fill time by 40% and improving completion rates by 25%. Also designed end-to-end user journeys for Godrej, Oppo, and Hitachi. Brawo Platform: Led UI/UX for a unified B2B insurance platform streamlining multiple brand journeys into one seamless experience for 300K+ retailers.

Designer at WNS Global Services

January 1, 2022 - January 1, 2022

Created impactful presentation decks for project briefs while also contributing to UX strategy by developing user personas and mapping end-to-end user journeys for Delta, ensuring alignment between user needs and business goals.

Graphic Designer at Times Internet (Dineout)

January 1, 2019 - January 1, 2022

Designed a wide range of in-app assets including banners, tiles, offer modules, and pop-ups to enhance user engagement and streamline the dine-in booking experience. Collaborated with product and marketing teams to craft cohesive UI solutions aligned with campaign goals and user journeys. Developed online and offline collaterals across platforms, ranging from social media creatives, emailers, and landing pages to OOH branding, event signage, and print material. Led the visual design and communication for the Great Indian Restaurant Festival (GIRF), delivering a bold, engaging visual identity across app interfaces, digital ads, influencer kits, and offline activations that boosted visibility and user participation nationwide.

Graphic Designer at Interactive Bees

January 1, 2017 - January 1, 2018

Managed design and communication for 5 clients across diverse industries including fashion, electronics, healthcare, packers & movers, and F&B. Handling social media ads, emailers, and campaign visuals, ensuring brand consistency.

Graphic Designer at Amura Marketing

January 1, 2016 - January 1, 2017

Designed high-performing social media ads for real estate brands, focusing on visual storytelling and lifestyle appeal across Meta and Google platforms.

Senior Manager at Omnicom

January 1, 2025 - Present

Led end-to-end design of Adobe experience pages, translating product research into visual and interactive structures; crafted key visuals that communicate capability, hierarchy, and user journey. Designed and refined product journeys that balance clarity, persuasion, and brand voice to help users quickly understand what the product does and why it matters. Collaborated with product marketers, content strategists, and developers to ensure alignment with business goals and feasibility. Contributed to global Adobe product pages, improving clarity and feature comprehension across enterprise pages.

Creative Lead at MediaMonks

January 1, 2024 - January 1, 2025

Led 360° Tata Tea campaigns from research and ideation to execution, shaping culturally rooted narratives across digital, on-ground, and integrated brand touchpoints. Directed a multidisciplinary team to ensure cohesive design across all brand touchpoints. Delivered large-scale campaigns across online and offline platforms with strong visual narratives and regional resonance, including Desh ka Garv, Mother's Day, Diwali (Chakra Gold), Gemini, and Marghazi Festival.

UI/UX Designer at Zopper

January 1, 2022 - January 1, 2024

Designed and delivered a cross-selling platform for Zopper and its assurance partners, enabling seamless integration of multi-level user hierarchies across retail networks. Enabled customized journeys for sales reps, team leads, and store managers, piloted across 10 retail branches. Worked on Apple x HDFC ERGO App (fitness-linked insurance rewards) that boosted engagement, redesigned Samsung Claim/Claim Management portals, and built multilingual DMS. Also contributed to Brawo Platform for 300K+ retailers, and end-to-end journeys for Godrej, Oppo, and Hitachi.