Aaya Homeda

Designed and executed a social media strategy to enhance SimplifyNow's brand presence on LinkedIn and Instagram, focusing on professional and engaging content. Developed and managed a content calendar, incorporating key events, national holidays, and trending topics for increased engagement. Created visuals with Canva, adhering to brand guidelines. Analyzed social media metrics and provided actionable insights to improve engagement and reach. Planned employee-focused events and covered them on social media. Supported recruitment by creating tailored content for experienced professionals and recent graduates. Collaborated with the team on ideas such as Instagram Stories and Reels to highlight company culture and attract talent.

Assisted in the development of marketing campaigns and materials, including email newsletters, social media posts, and promotional materials. Conducted market research and analyzed data to identify target markets and customer needs. Assisted in event planning and execution, including vendor coordination, event setup, and promotion. Contributed to the development of a new product promotion. Participated in sales presentations and meetings with potential customers. Created and updated marketing materials such as brochures, flyers, and presentations. Collaborated with sales and other teams to ensure marketing initiatives aligned with overall business objectives.