Aayushi here, a creative content strategist, social media manager, and copywriter with 3+ years of freelance experience working with a diverse range of brands and clients. I specialize in building audience engagement, executing social media campaigns, and delivering impactful digital content tailored to each client's goals. My expertise includes but not limited to content calendar, competitor research, Instagram growth strategy, community management, and persuasive writing—all designed to drive measurable results. I stand out for my hands-on approach, analytical mindset, and commitment to clear, compelling storytelling. Reliable, adaptable, and proactive, I'm ready to help you connect with your audience and elevate your brand presence.…

Aayushi Singh

Aayushi here, a creative content strategist, social media manager, and copywriter with 3+ years of freelance experience working with a diverse range of brands and clients. I specialize in building audience engagement, executing social media campaigns, and delivering impactful digital content tailored to each client's goals. My expertise includes but not limited to content calendar, competitor research, Instagram growth strategy, community management, and persuasive writing—all designed to drive measurable results. I stand out for my hands-on approach, analytical mindset, and commitment to clear, compelling storytelling. Reliable, adaptable, and proactive, I'm ready to help you connect with your audience and elevate your brand presence.…

Available to hire

Aayushi here, a creative content strategist, social media manager, and copywriter with 3+ years of freelance experience working with a diverse range of brands and clients. I specialize in building audience engagement, executing social media campaigns, and delivering impactful digital content tailored to each client’s goals. My expertise includes but not limited to content calendar, competitor research, Instagram growth strategy, community management, and persuasive writing—all designed to drive measurable results.

I stand out for my hands-on approach, analytical mindset, and commitment to clear, compelling storytelling. Reliable, adaptable, and proactive, I’m ready to help you connect with your audience and elevate your brand presence.

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Skills

Experience Level

Work Experience

Sr. Solution Strategist Cum Team Leader, Executive HR & Operation Consultant at Decibel Consulting, Surat, Gujarat (Client: Social 101, Surat, Gujarat)
April 20, 2023 - April 20, 2023
Led social media strategy and content development; managed client social pages including posting, scheduling, and engagement; developed marketing strategies tailored to client objectives and target audience; created comprehensive content calendars and discussed plans with clients for approval. Orchestrated photo and video shoots, coordinated mood boards with videographers, assisted shoots (including green screen), and ensured successful execution of client visions. Collaborated with designers and video editors to create compelling visuals and reels; coordinated with advertising creative teams to develop effective ad campaigns; proficient in editing reels and creating engaging stories. Led and mentored new team members to ensure project success.

Education

Bachelor of Commerce at VNSGU University
January 1, 2017 - January 1, 2020
Master of Business Administration at GTU University
January 1, 2020 - January 1, 2022

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Education
    uniE608 AI-Based Video Production for Ashika Group – Pitch Film for Sharan Hegde Podcast
    Ashika Group commissioned a fully AI-driven video to pitch their story to Sharan Hegde’s team — a pitch that successfully secured them a spot on his podcast. This project required a structured production workflow, strong coordination between multiple teams, and precise creative direction to ensure the narrative, visuals, and delivery were aligned with the pitch’s purpose. I designed the complete production flow from script to final edit, ensuring clarity, consistency, and smooth execution across all stages. The video combined AI-generated visuals, motion graphics, and narrative-driven storytelling tailored for a high-impact pitch. Key elements of the project included: Creating a detailed step-by-step production pipeline Refining the script for clarity and impact Overseeing voice-over selection and accuracy Planning the concept and visual direction collaboratively Managing timeline, communication, and deliverables between all stakeholders Guiding the editor with AI prompts and scene-by-scene instructions Ensuring the final video aligned with the pitch strategy and brand tone The final output was a polished, compelling AI-driven video that helped Ashika Group stand out and win their pitch opportunity. video explainervideo videoeditor animator aiprompt…
    paper Social Media Manager

    As a Social Media Manager, my work with weavers and artisans is rooted in storytelling, empathy, and cultural preservation. I don’t just create content — I help bring their voices, identity, and legacy into the digital space in a way that feels honest and human.

    What I do:

    • Develop social media strategy tailored to client needs
    • Curate visually compelling content showcasing craft processes
    • Write storytelling-led product descriptions & captions
    • Manage Instagram and Facebook growth
    • Entire shoot planning with props, references, shots
    • Run engagement and community-building activities
    • Support new product launches, performace marketing and overall growth

    Impact:

    • Increased brand visibility
    • Boosted engagement with genuine storytelling
    • Built trust and deeper emotional connection with audiences
    • Designing content that highlights process, not just product

    I love working with purpose-driven businesses that celebrate heritage, culture, and slow fashion — helping them scale their presence while staying true to their roots.

    uniE608 AI-Based Video Production for Ashika Group – Pitch Film for Sharan Hegde Podcast
    Ashika Group commissioned a fully AI-driven video to pitch their story to Sharan Hegde’s team — a pitch that successfully secured them a spot on his podcast. This project required a structured production workflow, strong coordination between multiple teams, and precise creative direction to ensure the narrative, visuals, and delivery were aligned with the pitch’s purpose. I designed the complete production flow from script to final edit, ensuring clarity, consistency, and smooth execution across all stages. The video combined AI-generated visuals, motion graphics, and narrative-driven storytelling tailored for a high-impact pitch. Key elements of the project included: Creating a detailed step-by-step production pipeline Refining the script for clarity and impact Overseeing voice-over selection and accuracy Planning the concept and visual direction collaboratively Managing timeline, communication, and deliverables between all stakeholders Guiding the editor with AI prompts and scene-by-scene instructions Ensuring the final video aligned with the pitch strategy and brand tone The final output was a polished, compelling AI-driven video that helped Ashika Group stand out and win their pitch opportunity. video videoeditor filmdirector video animator…
    uniE608 Social Media Manager
    As a Social Media Manager, I work closely with weavers, artisans, and craft-led brands to help them share their stories in a way that feels authentic, human, and culturally rich. Translating their craft and stories into simple, meaningful digital communication Creating brand identities that feel native to the artisan’s culture and roots Helping them reach new audiences without losing their authenticity Designing content that highlights process, not just product Supporting them in building trust, awareness, and dignity through digital presence socialmediamanager contentwriter copywriter brandstrategist…