Hi, I’m Aayush Sonkhla, a Marketing and Content Creation specialist currently pursuing a Master in Management at IESE Business School. I combine digital marketing, project management, and data-driven storytelling to drive growth for international programs and B2B partnerships. My hands-on experience spans content creation, social media strategy, and multi-market campaigns across India and Europe. Outside work I run a YouTube and TikTok content channel with near 1 million views, where I research trends, optimize SEO, and collaborate with international clients. I thrive in fast-paced environments, enjoy cross-disciplinary teamwork, and love turning ideas into measurable results through creative storytelling and smart use of AI tools and CRMs such as HubSpot.

Aayush Sonkhla

Hi, I’m Aayush Sonkhla, a Marketing and Content Creation specialist currently pursuing a Master in Management at IESE Business School. I combine digital marketing, project management, and data-driven storytelling to drive growth for international programs and B2B partnerships. My hands-on experience spans content creation, social media strategy, and multi-market campaigns across India and Europe. Outside work I run a YouTube and TikTok content channel with near 1 million views, where I research trends, optimize SEO, and collaborate with international clients. I thrive in fast-paced environments, enjoy cross-disciplinary teamwork, and love turning ideas into measurable results through creative storytelling and smart use of AI tools and CRMs such as HubSpot.

Available to hire

Hi, I’m Aayush Sonkhla, a Marketing and Content Creation specialist currently pursuing a Master in Management at IESE Business School. I combine digital marketing, project management, and data-driven storytelling to drive growth for international programs and B2B partnerships. My hands-on experience spans content creation, social media strategy, and multi-market campaigns across India and Europe. Outside work I run a YouTube and TikTok content channel with near 1 million views, where I research trends, optimize SEO, and collaborate with international clients. I thrive in fast-paced environments, enjoy cross-disciplinary teamwork, and love turning ideas into measurable results through creative storytelling and smart use of AI tools and CRMs such as HubSpot.

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Language

Hindi
Fluent
English
Fluent
German
Advanced

Work Experience

Assistant Manager (Marketing and Business Development) at Arunachal Pradesh Power Corporation Private Limited
April 23, 2023 - July 24, 2024
Planned and executed 10+ digital marketing campaigns across 20 states; increased potential client reach by 50% and client conversion by 30%. Introduced new marketing methods, increasing initial offers frequency fourfold; managed 20+ projects and stakeholders, driving 40% growth in sales and profits. Negotiated an international trade to add €200K to the portfolio; facilitated €2M in trades with 200+ clients.
Graduate Engineer Trainee (Marketing and Business Development) at Arunachal Pradesh Power Corporation Private Limited
July 22, 2022 - April 23, 2023
Prepared and analyzed ~5 market reports daily on tariffs, geographic effects and weather impact to inform strategy and planning.
Management Intern at Solar Secure Solutions
April 22, 2022 - May 22, 2022
Negotiated with buyers to secure favorable pricing and tailored solar solutions, earning ~25% profit on a sale.
Content Creator at YouTube and TikTok (Self-employed)
December 1, 2017 - Present
Content creator on YouTube and TikTok with ~1M+ views on YouTube and 600K+ on TikTok; produced 350+ videos from concept through editing and upload, using SEO, Google Trends and Google Ads to drive growth; joined YouTube Partner Program to monetize content.

Education

Master in Management (MiM Program) at IESE Business School
January 1, 2024 - January 1, 2025
Postgraduate Diploma Course in Power Management at National Power Training Institute
January 1, 2021 - January 1, 2022
Bachelor of Technology in Electrical and Electronics Engineering at Dr. Akhilesh Das Gupta Institute of Technology and Management
January 1, 2017 - January 1, 2021

Qualifications

Google Project Management Certified
January 1, 2024 - January 13, 2026
Amazon Web Services Cloud Technology Consultant Certified
January 1, 2024 - January 13, 2026

Industry Experience

Media & Entertainment, Software & Internet, Education, Professional Services, Other