Available to hire
Hi, I’m Sirus Arash Azadi—an accomplished UI/UX and visual design specialist who blends user-centered design with brand storytelling. I’ve spent 10+ years designing for financial services, government, healthcare, and tech brands, leading design systems and cross-functional teams to deliver accessible, scalable digital experiences.
In my work, I translate complex requirements into intuitive interfaces, run research and workshops, and contribute to governance and design system development. I’m fluent in Figma, Sketch, InVision, Illustrator, and After Effects, and I thrive in collaborative, agile environments across continents.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
German
Intermediate
English
Fluent
Work Experience
Lead Product / UI/UX Designer at Prudential / Capco
July 1, 2025 - July 1, 2025Led UI/UX design for the Prudential Group Insurance Mobile App modernization within an Agile framework and POD structure. Conducted user interviews with SMEs, drafted user questionnaires for surveys and A/B tests, and translated findings into actionable concepts. Created high-fidelity, interactive prototypes in Figma and built a design system by adapting native components to Prudential branding to ensure consistency across screens and products. Drove usability testing, refined requirements into user-centered designs, and presented progress to executives. Improved sprint delivery and cross-functional collaboration, contributing to a more efficient and predictable development process. Outcomes included increased user engagement and a stronger, consistent product experience across channels.
Designer (Contract) at Fujitsu Canada
July 1, 2024 - July 1, 2024Designed user-centered, accessible interfaces for the Employment Insurance app modernization. Led guidance on customizing Cúram SP/MOTB functionality, wrote feature and user stories, and supported usability testing. Produced high-fidelity prototypes and collaborated with product, development, and business analysis teams to deliver usable, accessible solutions that align with client requirements and digital standards.
Senior Product / Service Designer at Ministry of Natural Resources and Forestry (IPST Project)
May 1, 2024 - May 1, 2024Led service design for Indigenous Programs and Service Delivery, guiding the service design process from research to implementation. Executed comprehensive user research, mapped customer journeys, and produced low/high-fidelity prototypes and MVP roadmaps aligned with Ontario Design System (ODS). Drove usability testing, risk management, and policy considerations, delivering a more usable, accessible digital solution that enhances service delivery for Indigenous communities.
Senior Product Designer (UI/UX) at Ministry of Transportation
August 1, 2023 - August 1, 2023Led UI/UX design initiatives to improve digital services for transportation management and public-facing applications. Employed the Ontario Digital Service Playbook, conducted user research, created concept sketches and low/high-fidelity prototypes, and collaborated with cross-functional teams to ensure accessibility and consistent brand experience across systems.
Sr. Product Designer UI/UX at Ontario Health
March 1, 2022 - March 1, 2022Senior UI/UX product designer contributing to one or more digital health initiatives. Defined and delivered low-to-high fidelity landing pages and standalone apps, created user personas and journey maps, and produced design system components. Collaborated with product owners, managers, and developers to translate requirements into droppable design options, and conducted usability testing to refine interfaces.
Product Design Lead at Accenture (TD Canada)
March 1, 2023 - March 1, 2023Led a cross-functional pod (visual designer, UX designer, content writer) to deliver human-centric experiences across TD platforms. Guided UI/UX initiatives for the TD Payment Center (US, iOS/Android, mobile) and Easy Apply (Canada, responsive web). Facilitated weekly stakeholder meetings, documented requirements, and delivered solutions within an Agile workflow using Jira and Confluence. Created and refined design concepts, validated with feedback, and ensured smooth handoffs to development teams. Tools included Adobe XD, Axure, and Figma.
Sr. UI/UX Designer at Deloitte Canada
September 1, 2021 - September 1, 2021Led UI/UX design for the launch of WSIB/Ontario web app related to COVID-19 services. Collaborated with application architects, developers, and copywriters to rapidly wireframe and prototype for approvals, leveraged design systems, and delivered accessible, functional interfaces for both mobile and desktop contexts within an Agile environment.
Sr. Product Designer at McKesson Pharmacy Technology Solutions
February 1, 2021 - February 1, 2021Led the redesign of a major national pharmaceutical enterprise application. Directed design efforts to align with strategic business goals, delivering UX-focused interfaces, style guides, and a scalable visual language. Collaborated with cross-functional teams to ensure accessibility and cohesive branding across products, while managing stakeholder relationships and the product lifecycle.
UI/UX Designer at Creative Circle (Contract)
February 1, 2020 - February 1, 2020Provided UI/UX design services to various clients and agencies. Delivered website design, brand identity, prototypes, and design systems, translating user journeys and personas into intuitive interfaces. Worked with stakeholders to align design solutions with business goals and accessibility requirements.
UI/UX Designer / Tech Producer at Space Vibes Interactive
September 1, 2019 - September 1, 2019Drove UI/UX and technology production for digital experiences, including magazine platforms and proprietary tools. Led design system creation, motion-driven interactions, typography hierarchy, and high-fidelity mockups. Managed a small team of front-end and junior designers, delivering on brand and product goals on time.
Lead UI/UX Designer at Prudential/Capco
August 1, 2024 - July 1, 2025Lead UI/UX design for the Prudential Group Insurance Mobile App modernization within an Agile framework; conducted user interviews, created wireframes and high-fidelity prototypes; built design system components; ensured accessibility and branding; delivered demos to executives.
Senior Product / Service Designer at Ministry of Natural Resources and Forestry
September 1, 2023 - May 1, 2024Led service design for Indigenous Programs and Service Tools (IPST); defined current-state opportunities and future-state options for integrated service delivery solutions; conducted heavily qualitative research and produced journey maps and MVP concepts.
Senior Product Designer (UI/UX) at Ministry of Transportation
March 1, 2022 - August 1, 2023Led UI/UX design initiatives to enhance digital services for transportation management; iterated with Native Ontario Design System, produced high/low-fidelity prototypes, and collaborated with product and development teams to support agile delivery with accessibility governance.
Sr. Product Designer UI/UX at Ontario Health
August 1, 2021 - March 1, 2022Senior UI/UX product designer on One Access; created user-centered screens for landing pages and standalone apps; defined user personas and journeys; collaborated with PMs, BAs and developers to hand off designs.
Product Design Lead at Accenture (TD Canada)
March 1, 2022 - March 1, 2023Led a pod of visual designer, UX designer, and content writer to deliver exceptional human-centric experiences across TD platforms; led TD Payment Center (US, iOS/Android) and Easy Apply initiatives; facilitated stakeholder workshops and presented solutions.
Sr. Product Designer at Deloitte Canada
April 1, 2021 - September 1, 2021Lead UI/UX designer for the WSIB/Ontario COVID-19 web app initiative; designed MVPs and contributed to design systems; collaborated with architects and developers to ensure accessible and scalable UI across web and mobile.
Sr. Product Designer at McKesson Pharmacy Technology Solutions
February 1, 2020 - February 1, 2021Lead designer on the re-design of a major national pharmaceutical enterprise application; contributed to user-centered design thinking, created UI components and style guides, and collaborated with cross-functional teams to deliver the solution.
UI/UX Designer at Klick Health
September 1, 2015 - February 1, 2020Contract UI/UX designer delivering design services for various pharmaceutical brands; developed information architecture, wireframes, and high-fidelity mockups; supported rapid MVP launches with design systems and component libraries.
UI/UX Designer / Technology Producer at Saputo / SpaceVibes Interactive
December 1, 2010 - September 1, 2019Led user-centered design for Saputo website redesign; produced flowcharts, UI documentation, and high-fidelity mockups; ensured accessibility and cohesive brand experience; contributed to design system development.
Education
Bachelor of Visual Arts at University of Toronto
January 11, 2030 - November 26, 2025Graphic Design Certificate at Humber College of Applied Arts
January 11, 2030 - November 26, 2025Graphic Design Certificate at Humber College of Applied Arts
January 11, 2030 - December 2, 2025Web Interface Design Certificate at Humber College of Applied Arts
January 11, 2030 - December 2, 2025Bachelor of Visual Arts at University of Toronto
January 11, 2030 - December 2, 2025Qualifications
Web Interface Design Certificate
January 11, 2030 - November 26, 2025Industry Experience
Financial Services, Government, Healthcare, Professional Services, Software & Internet, Education, Transportation & Logistics, Retail, Media & Entertainment
This UX case study explores how I helped Interac, one of Canada’s most recognized financial technology brands, modernize its digital experience through a responsive Content Hub redesign and a new Chatbot interface design. As the Senior UI/UX Designer under contract with Zulu Alpha Kilo Advertising, I evolved static wireframes into a flexible, scalable design system that elevated Interac’s storytelling and customer engagement across web and mobile. The project demonstrates how strategic UX design for financial services and conversational interface design can transform complex ecosystems into seamless, human-centered experiences.
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