Hello, I'm ALEXANDRA BARBU, a bilingual commercial retoucher and image asset coordinator with experience processing 50-100 images weekly for print, packaging, web and digital channels. I specialize in advanced retouching, product color correction, image development, QA and high-volume asset management using Adobe Photoshop, Capture One, Lightroom/Camera Raw, InDesign and SharePoint. I have led AI-assisted workflow improvements, organized image banking, and trained designers and contractors to maintain precise visual standards and brand consistency across production teams.

ALEXANDRA BARBU

Hello, I'm ALEXANDRA BARBU, a bilingual commercial retoucher and image asset coordinator with experience processing 50-100 images weekly for print, packaging, web and digital channels. I specialize in advanced retouching, product color correction, image development, QA and high-volume asset management using Adobe Photoshop, Capture One, Lightroom/Camera Raw, InDesign and SharePoint. I have led AI-assisted workflow improvements, organized image banking, and trained designers and contractors to maintain precise visual standards and brand consistency across production teams.

Available to hire

Hello, I’m ALEXANDRA BARBU, a bilingual commercial retoucher and image asset coordinator with experience processing 50-100 images weekly for print, packaging, web and digital channels.

I specialize in advanced retouching, product color correction, image development, QA and high-volume asset management using Adobe Photoshop, Capture One, Lightroom/Camera Raw, InDesign and SharePoint. I have led AI-assisted workflow improvements, organized image banking, and trained designers and contractors to maintain precise visual standards and brand consistency across production teams.

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Language

English
Fluent
French
Fluent

Work Experience

Image Asset Coordinator and Retoucher at Giant Tiger
September 1, 2023 - Present
Process approximately 50-100 images weekly across Flyer, Studio, Packaging and Digital teams for print, packaging, web and digital use. Retouch, color correct and quality assure high-volume product and marketing imagery, maintaining accurate product color, lighting and brand consistency. Use Adobe Photoshop, InDesign, Capture One and internal remote systems to edit, process, organize, export and deliver production-ready files. Implemented AI-assisted workflow solutions to reduce overhead costs and improve image production efficiency; trained designers on AI-supported processes. Led the SharePoint image bank transition and created new SharePoint processes that made it easier for designers to find, access and use final image assets. Reorganized and archived the internal image server to free up storage space and improve asset governance, retrieval and version control. Trained contractors on image asset and retouching processes to ensure continuity and consistent standards during leave cov
Freelance Photographer and Retoucher at Self-Employed
July 1, 2013 - Present
Provide retouching, image optimization and color correction using Adobe Lightroom, Photoshop and Camera Raw, including cropping, brightness, lighting effects and saturation adjustments. Photograph product, portrait, wedding and event assignments; manage client communication, scheduling, shot planning and final image delivery. Set up and manage props, cameras, backgrounds and lighting systems with Canon DSLR equipment, flash and strobe lighting for controlled visual effects.
Account Manager at Arconas Corporation
July 1, 2017 - September 1, 2023
Managed client relationships across education, healthcare, Quebec aviation, commercial, architecture and design sectors, strengthening presentation, prioritization and communication skills. Screened and researched incoming sales leads, responded to inquiries and coordinated follow-up with a high level of organization and professionalism.

Education

Diploma in Photography at Sheridan College
January 1, 2018 - January 1, 2020
Bachelor of Design at OCAD University
January 1, 2009 - January 1, 2014

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Media & Entertainment, Professional Services, Manufacturing, Education, Transportation & Logistics, Consumer Goods