I’m a Designer and Creative Director with over 20 years’ experience helping brands find their voice, sharpen their vision and connect meaningfully with the people that matter most. I specialise in creating new brands from the ground up, revitalising established ones, and crafting clear, compelling communications across every touchpoint – whether that’s offline, online or somewhere in between.
Throughout my career I’ve partnered with ambitious local start-ups, as well as national and international organisations, delivering work that balances strategic thinking with strong creative execution. I’ve built, led and mentored creative teams, guided projects from early insight through to launch, and consistently pushed for work that’s both effective and memorable. Along the way, that approach has been recognised with a number of industry awards.
Instinctively creative and relentlessly curious, I bring energy, perspective and high standards to everything I do. I care deeply about the brands I work with and the impact they have in the real world. Collaborative by nature and driven by results, I’m not just a safe pair of hands – I’m the best friend your brand can have.
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Experience Level
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Industry Experience
Challenge
InPost UK was transitioning from a startup into a phase of rapid growth, with ambitions to become the UK’s largest locker provider. This expansion created a need for consistent, high-quality creative support across both digital and physical touchpoints, from locker designs and printed materials to videos and product mock-ups.
Approach
I provided flexible, on-demand creative services that seamlessly complemented their internal marketing team, delivering a wide range of online and offline assets at pace. This approach ensured brand consistency, supported rapid rollout, and helped InPost UK scale its visual presence confidently during a critical period of growth.
Outcome
“Steve has a lot of experience and great contacts who can help him deliver far greater output then you would expect from a single person. Steve’s work is as good as you would get from any premium agency at a fraction of the price and usually a fraction of the time too. He cuts through the bullshit and gets straight to what you need, he is an awesome guy to work with. His input has helped InPost grow it’s marketing output in the UK”
Jason Tavaria, CEO InPost UK
Challenge
As a leading independent law firm, JMW needed a brand and creative partner who could support long-term growth, reflect their innovative approach, and adapt to the evolving needs of a large, respected practice while staying connected to the local community.
Approach
Over a 15-year relationship, I supported JMW’s continued growth by revising and refreshing their brand on multiple occasions and delivering a wide range of day-to-day creative work, helping maintain a modern, confident identity that supports their business, industry leadership, and community initiatives.
Outcome
Steve has a unique way of understanding any brief that is given to him and you can be assured that the range of concept ideas that are delivered back will contain an idea that hits the mark. He never fails to deliver for any deadline no matter how little notice you give him – no job is ever to small. Steve compliments our own internal marketing function superbly and we always receive many compliments about our creative work and how different it is to many other professional service businesses. I would recommend Steve’s services without fail.”
Daniel Clark, Director of Marketing, JMW Solicitors
Challenge
PhotoAudit+ is a growing tech startup offering a powerful photo documentation and collaboration tool for field-based teams, but it needed a clear, credible brand and supporting digital assets to explain its value and stand out in a competitive market.
Approach
I created a clear, modern visual identity that reflects PhotoAudit+’s technical capability, using a refined colour palette, clean typography, and consistent graphic system establish to reflect trust and professionalism. Authentic photography and simple iconography clearly communicate real-world use and value, helping the brand stand out confidently in a competitive market.
Outcome
Steve is a longtime collaborator with our marketing consultant, Goldcrest Marketing, so we were delighted to be introduced when we needed a brand identity for PhotoAudit+. The process of evaluating, selecting and adjusting the designs was a great collaborative process between Steve and the team, resulting in a brand identity that gains us compliments from the businesses we meet. With a full suite of brand assets, including a website and an animated video, we are able to live our brand in all our communications. I look forward to working with A Brand’s Best Friend in future.
Catherine Firth, Marketing Manager, RGS
Challenge
New mums often struggle to stay active and socially connected after having a baby, impacting both their physical and mental wellbeing, and Buump Active needed a brand that could clearly communicate its empowering, supportive purpose.
Approach
I created a positive, energetic brand identity that reflects Buump Active’s mission, using a vibrant yellow highlight to convey warmth and ubiquity while supporting an app that helps mums stay active, connected, and confident in achieving their wellbeing goals.
Outcome
We’re absolutely delighted with the final brand for Buump Active. The end result perfectly captures the positivity, energy, and sense of empowerment we wanted to give new mums, and it truly brings our vision to life. The process itself was just as enjoyable — collaborative, thoughtful, and inspiring — making us feel listened to and supported at every stage. We couldn’t be happier with both the journey and the outcome.
Rebecca McGoff, Founder, Buump Active
Challenge
The field of learning and development can feel corporate and overwhelming, and Simply Brilliance’s founders wanted a brand that stood out, fostered inclusivity, and made finding vetted, brilliant providers easier and more engaging.
Approach
I developed a vibrant, energetic, and slightly quirky brand identity that reflects the company’s vision, encourages engagement, and makes the process of discovering top learning providers simple, approachable, and memorable.
Outcome
In the early days of creating our Brand voice, look and feel – we were really lucky in being recommended Steve of A Brands Best Friend to help us capture and make sense of our the crazy and random thoughts. The process was from throwing ideas and concepts into a mood board to our resulting Brand Playbook was fun, seamless and what we came away with was incredible. And even 5 years on the Branding is engaging and relevant!
Alison Tansey, Director and Founder, Simply Brilliance
Challenge
Melanoma UK needed a sensitive yet impactful brand identity that could raise awareness of skin cancer while reflecting the diversity and vulnerability of the people affected.
Approach
I developed a distinctive visual identity based on the abstract concept of skin pigmentation, using layered tones and organic forms to create an approachable, thoughtful brand that supports the charity’s awareness mission.
Outcome
“A Brand Best Friend truly understood our mission and translated it into a brand that feels both sensitive and powerful. Steve went above and beyond our expectations, delivering a visual identity that clearly communicates our goals of raising awareness while remaining thoughtful and inclusive. We were absolutely delighted with the result and couldn’t be happier with how the brand brings our message to life.”
Paula Bridge, Trustee, Melanoma UK
Challenge
eBay needed a clear, engaging way to communicate complex initiatives and processes across diverse internal teams while keeping messaging aligned with business goals.
Approach
I created numerous internal videos and slide decks that simplified complexity through strong visuals and storytelling, supporting training, change initiatives, and effective cross-functional communication at scale.
Outcome
“I have worked with many design agencies and freelance consultants over the past 18 years, but have failed to find anyone quite a good as Steve. That is why I keep going back to him. Steve has the perfect blend of business understanding, design and common sense approach to projects. He is efficient with his time and always goes the extra mile when you need it.”
Challenge
Groundwork is a community charity running thousands of projects each year to create greener places, improve people’s prospects, and promote sustainable living, but needed its campaigns and brand development to clearly reflect this positive energy and engage more people.
Approach
I developed creative campaigns and refreshed the brand to highlight the charity’s impact, convey its optimism, and encourage greater participation, helping Groundwork grow stronger and reach wider audiences.
Outcome
“With Steve’s help, I was able to develop and launch an award winning brand for a very reasonable budget. He’s astute, honest and most importantly, he gets what your organisation is all about and creates a brand solution that really resonates with your stakeholders. Steve always adds value to any project he’s involved in and consistently exceeds expectations.”
Jeff McMaster, Communications Manager
Groundwork Cheshire, Lancashire & Merseyside.
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