Abbi Cole

Marketing has always been where creativity, strategy, and data come together for me. As a Marketing Coordinator at Cross Promotions, I work with globally recognised brands to deliver campaigns and activations that create genuine connections with consumers. From coordinating campaign rollouts to developing digital content and supporting brand strategy, I love seeing ideas come to life and measuring the impact they have.

Alongside my professional experience, I hold a Bachelor of Business from Bond University, majoring in International Business and Marketing, where I developed a strong interest in digital marketing, consumer behaviour, SEO, content strategy, and social media. Co-founding a start-up during university gave me hands-on experience building a brand from the ground up and taught me to think creatively, adapt quickly, and back my ideas with action.

I’m naturally curious, love keeping up with digital trends, and enjoy finding new ways to help brands connect with their audiences online. Whether it’s analysing campaign performance, creating engaging content, or collaborating on the next big idea, I’m passionate about marketing that not only looks great but delivers real results.