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Marketing has always been where creativity, strategy, and data come together for me. As a Marketing Coordinator at Cross Promotions, I work with globally recognised brands to deliver campaigns and activations that create genuine connections with consumers. From coordinating campaign rollouts to developing digital content and supporting brand strategy, I love seeing ideas come to life and measuring the impact they have. Alongside my professional experience, I hold a Bachelor of Business from Bond University, majoring in International Business and Marketing, where I developed a strong interest in digital marketing, consumer behaviour, SEO, content strategy, and social media. Co-founding a start-up during university gave me hands-on experience building a brand from the ground up and taught me to think creatively, adapt quickly, and back my ideas with action. I’m naturally curious, love keeping up with digital trends, and enjoy finding new ways to help brands connect with their audiences online. Whether it’s analysing campaign performance, creating engaging content, or collaborating on the next big idea, I’m passionate about marketing that not only looks great but delivers real results.…Marketing has always been where creativity, strategy, and data come together for me. As a Marketing Coordinator at Cross Promotions, I work with globally recognised brands to deliver campaigns and activations that create genuine connections with consumers. From coordinating campaign rollouts to developing digital content and supporting brand strategy, I love seeing ideas come to life and measuring the impact they have. Alongside my professional experience, I hold a Bachelor of Business from Bond University, majoring in International Business and Marketing, where I developed a strong interest in digital marketing, consumer behaviour, SEO, content strategy, and social media. Co-founding a start-up during university gave me hands-on experience building a brand from the ground up and taught me to think creatively, adapt quickly, and back my ideas with action. I’m naturally curious, love keeping up with digital trends, and enjoy finding new ways to help brands connect with their audiences online. Whether it’s analysing campaign performance, creating engaging content, or collaborating on the next big idea, I’m passionate about marketing that not only looks great but delivers real results.

Abbi Cole

Social Media Manager, Brand Strategist, Marketing Strategist, +6

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Marketing has always been where creativity, strategy, and data come together for me. As a Marketing Coordinator at Cross Promotions, I work with globally recognised brands to deliver campaigns and activations that create genuine connections with consumers. From coordinating campaign rollouts to developing digital content and supporting brand strategy, I love seeing ideas come to life and measuring the impact they have. Alongside my professional experience, I hold a Bachelor of Business from Bond University, majoring in International Business and Marketing, where I developed a strong interest in digital marketing, consumer behaviour, SEO, content strategy, and social media. Co-founding a start-up during university gave me hands-on experience building a brand from the ground up and taught me to think creatively, adapt quickly, and back my ideas with action. I’m naturally curious, love keeping up with digital trends, and enjoy finding new ways to help brands connect with their audiences online. Whether it’s analysing campaign performance, creating engaging content, or collaborating on the next big idea, I’m passionate about marketing that not only looks great but delivers real results.…Marketing has always been where creativity, strategy, and data come together for me. As a Marketing Coordinator at Cross Promotions, I work with globally recognised brands to deliver campaigns and activations that create genuine connections with consumers. From coordinating campaign rollouts to developing digital content and supporting brand strategy, I love seeing ideas come to life and measuring the impact they have. Alongside my professional experience, I hold a Bachelor of Business from Bond University, majoring in International Business and Marketing, where I developed a strong interest in digital marketing, consumer behaviour, SEO, content strategy, and social media. Co-founding a start-up during university gave me hands-on experience building a brand from the ground up and taught me to think creatively, adapt quickly, and back my ideas with action. I’m naturally curious, love keeping up with digital trends, and enjoy finding new ways to help brands connect with their audiences online. Whether it’s analysing campaign performance, creating engaging content, or collaborating on the next big idea, I’m passionate about marketing that not only looks great but delivers real results.

Available to hire

Marketing has always been where creativity, strategy, and data come together for me. As a Marketing Coordinator at Cross Promotions, I work with globally recognised brands to deliver campaigns and activations that create genuine connections with consumers. From coordinating campaign rollouts to developing digital content and supporting brand strategy, I love seeing ideas come to life and measuring the impact they have.

Alongside my professional experience, I hold a Bachelor of Business from Bond University, majoring in International Business and Marketing, where I developed a strong interest in digital marketing, consumer behaviour, SEO, content strategy, and social media. Co-founding a start-up during university gave me hands-on experience building a brand from the ground up and taught me to think creatively, adapt quickly, and back my ideas with action.

I’m naturally curious, love keeping up with digital trends, and enjoy finding new ways to help brands connect with their audiences online. Whether it’s analysing campaign performance, creating engaging content, or collaborating on the next big idea, I’m passionate about marketing that not only looks great but delivers real results.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Work Experience

Co-Founder and Marketing Lead at Cross Promotions International / Australia’s Thunder from Down Under

January 1, 2026 - Present

Lead marketing and social media campaigns across multiple entertainment and hospitality brands, including Nineteen at The Star and Australia’s Thunder from Down Under. Manage Instagram, Facebook, and TikTok content to increase engagement, awareness, ticket sales, and event promotion. Coordinate marketing campaigns, including content, photoshoots, video direction, and campaign rollout internationally. Collaborate with performers, venues, and external partners on campaigns, and international brand partnerships. Manage paid and organic social campaigns through Meta Business Suite. Support national and international tour marketing for a globally recognized live entertainment brand.

Marketing Assistant at Contact Media

January 1, 2025 - January 1, 2025

Assisted with digital marketing campaigns through social media content creation and scheduling.