AbigailMercer

Available to hire

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Web Design
Expert
Branding
Expert

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    TipTree.io Fan Funnel
    TipTree.io wanted to create a QR Code for fans to scan during local shows with a few goals in mind. Increase tip percentages for local musicians: due to the increase of a cashless world, local musicians are reporting a major hit with their tips during shows. With a QR Code being displayed on table tents at their shows, they can initiate a secure, cashless tip transaction for fans. Musicians who utilize this feature of TipTree.io have reported a higher tip percentage between 10%-12%. Increase social media followers: Social media marketing is one of the quickest and cost effective ways of reaching a musicians audience. By placing social media icons on this fan funnel, it makes it simple for fans to navigate to social pages and hit the follow button to keep up with the artist. Build an email marketing list: Many musicians on the TipTree.io platform don't understand how to build and utilize an email marketing list. Their focus is where it should be - on the music. With this fan funnel, artists can collect their fans name, email, and phone number and use that information to target fans and advertise future shows, album drops, single downloads, and merch. The value of this list is indescribable. webdesigner branding logo…
    Web & Brand Redesign

    Get Fish Slapped is a marketing agency based in Sebring, FL.
    The owner reached out after connecting on a Facebook Entrepreneur group about needing an updated site that provides a higher conversion rate and engages their viewers leading to a high click-through rate.

    I updated their color palette to be ADA Compliant and to add a bit more pop to their website. I also updated their logo icon so it was more legible. I created all their icons and animated them to add subtle movement to the website.

    This site was prototyped prior to the build to ensure the overall flow guided the user to the appropriate channels to convert. Once the prototype was approved, I built the site in Wordpress using a combination of the Divi builder and custom CSS to create the customized site.

    Platforms used:

    Figma
    Adobe After Effects
    Adobe Illustrator
    Affinity Designer
    Wordpress - Divi
    Lottie