Hi there! I’m Abby Laine Mendez, a Digital Marketing Professional based in Manila with a track record of leading social media campaigns, SEO initiatives, and email marketing to drive engagement and bookings. I thrive on turning data into actionable strategies and creating engaging content that resonates with audiences across travel, fashion, and healthcare industries. I enjoy building efficient, scalable marketing systems, collaborating with cross-functional teams, and delivering tangible results for brands worldwide while maintaining a friendly, collaborative approach.

Abby Laine Mendez

Hi there! I’m Abby Laine Mendez, a Digital Marketing Professional based in Manila with a track record of leading social media campaigns, SEO initiatives, and email marketing to drive engagement and bookings. I thrive on turning data into actionable strategies and creating engaging content that resonates with audiences across travel, fashion, and healthcare industries. I enjoy building efficient, scalable marketing systems, collaborating with cross-functional teams, and delivering tangible results for brands worldwide while maintaining a friendly, collaborative approach.

Available to hire

Hi there! I’m Abby Laine Mendez, a Digital Marketing Professional based in Manila with a track record of leading social media campaigns, SEO initiatives, and email marketing to drive engagement and bookings. I thrive on turning data into actionable strategies and creating engaging content that resonates with audiences across travel, fashion, and healthcare industries.

I enjoy building efficient, scalable marketing systems, collaborating with cross-functional teams, and delivering tangible results for brands worldwide while maintaining a friendly, collaborative approach.

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Language

English
Fluent
Tagalog
Fluent

Work Experience

Social Media Manager at The Luxury Signature (HK)
January 1, 2024 - December 31, 2025
Led a team in developing and executing comprehensive social media campaigns for the travel agency. Managed social media accounts, analyzed campaign performance, and implemented SEO strategies with the goal of website bookings.
Social Media Manager at Brand & Style Studio (AU)
January 1, 2023 - December 31, 2025
Executed social media campaigns, created engaging content for various social platforms of the personal brand, and served as support for developing digital assets like lead magnets and workbooks.
Digital Strategist at Maple & Honey Digital (AU)
January 1, 2020 - December 31, 2021
Led a team in developing and executing comprehensive digital marketing campaigns for the dental supplies company. Managed social media accounts, developed email marketing campaigns, and applied SEO techniques to reach new audiences and retarget customers.
Marketing Executive at Omnimoda International (PH)
January 1, 2017 - December 31, 2018
Spearheaded developing and executing comprehensive digital marketing campaigns for the multi-label fashion company. Managed social media accounts, developed email marketing campaigns, and applied SEO techniques to reach new audiences and retarget customers.

Education

Bachelor of Science in Marketing at University of the Philippines
January 1, 2016 - January 1, 2020
Certification - Become a Digital Marketer at LinkedIn Learning
January 1, 2018 - January 1, 2018
Digital Marketing Essentials at Online course
January 1, 2020 - January 1, 2020

Qualifications

Certification - Become a Digital Marketer
January 1, 2018 - January 1, 2018
Digital Marketing Essentials
January 1, 2020 - January 1, 2020

Industry Experience

Media & Entertainment, Travel & Hospitality, Professional Services, Retail, Healthcare