Available to hire
Hi there! I’m Abby Laine Mendez, a Digital Marketing Professional based in Manila with a track record of leading social media campaigns, SEO initiatives, and email marketing to drive engagement and bookings. I thrive on turning data into actionable strategies and creating engaging content that resonates with audiences across travel, fashion, and healthcare industries.
I enjoy building efficient, scalable marketing systems, collaborating with cross-functional teams, and delivering tangible results for brands worldwide while maintaining a friendly, collaborative approach.
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Tagalog
Fluent
Work Experience
Social Media Manager at The Luxury Signature (HK)
January 1, 2024 - December 31, 2025Led a team in developing and executing comprehensive social media campaigns for the travel agency. Managed social media accounts, analyzed campaign performance, and implemented SEO strategies with the goal of website bookings.
Social Media Manager at Brand & Style Studio (AU)
January 1, 2023 - December 31, 2025Executed social media campaigns, created engaging content for various social platforms of the personal brand, and served as support for developing digital assets like lead magnets and workbooks.
Digital Strategist at Maple & Honey Digital (AU)
January 1, 2020 - December 31, 2021Led a team in developing and executing comprehensive digital marketing campaigns for the dental supplies company. Managed social media accounts, developed email marketing campaigns, and applied SEO techniques to reach new audiences and retarget customers.
Marketing Executive at Omnimoda International (PH)
January 1, 2017 - December 31, 2018Spearheaded developing and executing comprehensive digital marketing campaigns for the multi-label fashion company. Managed social media accounts, developed email marketing campaigns, and applied SEO techniques to reach new audiences and retarget customers.
Education
Bachelor of Science in Marketing at University of the Philippines
January 1, 2016 - January 1, 2020Certification - Become a Digital Marketer at LinkedIn Learning
January 1, 2018 - January 1, 2018Digital Marketing Essentials at Online course
January 1, 2020 - January 1, 2020Qualifications
Certification - Become a Digital Marketer
January 1, 2018 - January 1, 2018Digital Marketing Essentials
January 1, 2020 - January 1, 2020Industry Experience
Media & Entertainment, Travel & Hospitality, Professional Services, Retail, Healthcare
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
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