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Hi, I'm Abby McCarthy, a hard-working and motivated recent graduate with a Bachelor of Business (Honours) in Marketing from Munster Technological University. I have a great passion for Social Media Marketing and Content Creation, and I enjoy staying up to date with the latest trends in Fashion, Beauty, and Lifestyle. Throughout my studies and part-time work, I've developed excellent customer service and teamwork skills, and I'm very organised and creative. I have hands-on experience creating and managing social media content for several businesses, and I thrive on connecting with audiences and inspiring them through engaging content. I also have solid skills in meeting targets and deadlines, making me confident in contributing effectively to marketing teams and projects.…Hi, I'm Abby McCarthy, a hard-working and motivated recent graduate with a Bachelor of Business (Honours) in Marketing from Munster Technological University. I have a great passion for Social Media Marketing and Content Creation, and I enjoy staying up to date with the latest trends in Fashion, Beauty, and Lifestyle. Throughout my studies and part-time work, I've developed excellent customer service and teamwork skills, and I'm very organised and creative. I have hands-on experience creating and managing social media content for several businesses, and I thrive on connecting with audiences and inspiring them through engaging content. I also have solid skills in meeting targets and deadlines, making me confident in contributing effectively to marketing teams and projects.

Abby McCarthy

Content Creator, Digital Marketer, Marketer

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Hi, I'm Abby McCarthy, a hard-working and motivated recent graduate with a Bachelor of Business (Honours) in Marketing from Munster Technological University. I have a great passion for Social Media Marketing and Content Creation, and I enjoy staying up to date with the latest trends in Fashion, Beauty, and Lifestyle. Throughout my studies and part-time work, I've developed excellent customer service and teamwork skills, and I'm very organised and creative. I have hands-on experience creating and managing social media content for several businesses, and I thrive on connecting with audiences and inspiring them through engaging content. I also have solid skills in meeting targets and deadlines, making me confident in contributing effectively to marketing teams and projects.…Hi, I'm Abby McCarthy, a hard-working and motivated recent graduate with a Bachelor of Business (Honours) in Marketing from Munster Technological University. I have a great passion for Social Media Marketing and Content Creation, and I enjoy staying up to date with the latest trends in Fashion, Beauty, and Lifestyle. Throughout my studies and part-time work, I've developed excellent customer service and teamwork skills, and I'm very organised and creative. I have hands-on experience creating and managing social media content for several businesses, and I thrive on connecting with audiences and inspiring them through engaging content. I also have solid skills in meeting targets and deadlines, making me confident in contributing effectively to marketing teams and projects.

Available to hire

Hi, I’m Abby McCarthy, a hard-working and motivated recent graduate with a Bachelor of Business (Honours) in Marketing from Munster Technological University. I have a great passion for Social Media Marketing and Content Creation, and I enjoy staying up to date with the latest trends in Fashion, Beauty, and Lifestyle. Throughout my studies and part-time work, I’ve developed excellent customer service and teamwork skills, and I’m very organised and creative.

I have hands-on experience creating and managing social media content for several businesses, and I thrive on connecting with audiences and inspiring them through engaging content. I also have solid skills in meeting targets and deadlines, making me confident in contributing effectively to marketing teams and projects.

Skills

Experience Level

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Junior Hairstylist at Head Quarters

September 1, 2018 - Present

Provided quality customer service to meet clients’ needs. Organised and cleaned the salon when necessary. Responsible for handling cash and card transactions. Built trusted relationships with customers.

Executive Marketing Assistant at Mutual Enterprises

September 30, 2024 - July 23, 2025

Created and edited Instagram, Facebook and TikTok content for businesses using Canva, CapCut and Light Room. Scheduled weekly content for socials using Meta Business Suite. Managed community engagement by monitoring and responding to comments and DMs. Demonstrated creativity, communication skills, and a strong understanding of audience preferences.