Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m a Marketing and Growth Leader with 10+ years of experience scaling brands across the MENA region. I’ve managed over $3M in lifetime ad spend across Meta, Google, TikTok, Snapchat, and LinkedIn, delivering ROAS up to 7.5x and generating 70,000+ qualified leads across real estate, e-commerce, EdTech, F&B, fintech, and healthcare. Currently, I serve as General Manager at UP Digital Labs, leading cross-border teams of up to 15 and translating data into tangible commercial impact. I’ve built full-funnel growth strategies, owned P&L and pricing, and partnered with production studios to deliver on-brand media assets for multi-category client work.…I’m a Marketing and Growth Leader with 10+ years of experience scaling brands across the MENA region. I’ve managed over $3M in lifetime ad spend across Meta, Google, TikTok, Snapchat, and LinkedIn, delivering ROAS up to 7.5x and generating 70,000+ qualified leads across real estate, e-commerce, EdTech, F&B, fintech, and healthcare. Currently, I serve as General Manager at UP Digital Labs, leading cross-border teams of up to 15 and translating data into tangible commercial impact. I’ve built full-funnel growth strategies, owned P&L and pricing, and partnered with production studios to deliver on-brand media assets for multi-category client work.

Abdelrahman Mohamed Elsaghier

Growth Marketer, Digital Marketer, Brand Strategist, +2





I’m a Marketing and Growth Leader with 10+ years of experience scaling brands across the MENA region. I’ve managed over $3M in lifetime ad spend across Meta, Google, TikTok, Snapchat, and LinkedIn, delivering ROAS up to 7.5x and generating 70,000+ qualified leads across real estate, e-commerce, EdTech, F&B, fintech, and healthcare. Currently, I serve as General Manager at UP Digital Labs, leading cross-border teams of up to 15 and translating data into tangible commercial impact. I’ve built full-funnel growth strategies, owned P&L and pricing, and partnered with production studios to deliver on-brand media assets for multi-category client work.…I’m a Marketing and Growth Leader with 10+ years of experience scaling brands across the MENA region. I’ve managed over $3M in lifetime ad spend across Meta, Google, TikTok, Snapchat, and LinkedIn, delivering ROAS up to 7.5x and generating 70,000+ qualified leads across real estate, e-commerce, EdTech, F&B, fintech, and healthcare. Currently, I serve as General Manager at UP Digital Labs, leading cross-border teams of up to 15 and translating data into tangible commercial impact. I’ve built full-funnel growth strategies, owned P&L and pricing, and partnered with production studios to deliver on-brand media assets for multi-category client work.

Available to hire

I’m a Marketing and Growth Leader with 10+ years of experience scaling brands across the MENA region. I’ve managed over $3M in lifetime ad spend across Meta, Google, TikTok, Snapchat, and LinkedIn, delivering ROAS up to 7.5x and generating 70,000+ qualified leads across real estate, e-commerce, EdTech, F&B, fintech, and healthcare.

Currently, I serve as General Manager at UP Digital Labs, leading cross-border teams of up to 15 and translating data into tangible commercial impact. I’ve built full-funnel growth strategies, owned P&L and pricing, and partnered with production studios to deliver on-brand media assets for multi-category client work.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Arabic

Fluent

English

Fluent

Work Experience

General Manager at UP Digital Labs

October 1, 2023 - Present

Built and led a cross-border team of up to 15 across performance, creative, and account management; managed cross-border operations spanning three markets. Scaled a KSA EdTech platform to ~USD 1M in revenue within 18 months through a full-funnel acquisition strategy across Meta, Google, TikTok, and Snapchat, with CPL as low as EGP 2.87. Generated 70,000+ qualified real estate leads across MENA by rebuilding media mix, lead-qualification pipelines. Acted as Producer on media production shoots, coordinating directors, talent, and post-production to deliver on-brand video and photo assets. Owned P&L, pricing, and client strategy across monthly retainers positioned in the upper-medium tier of the Egyptian market. Partnered with Darb Productions and Trifid Media as an agency-of-record partner, delivering performance and growth work for UAE and KSA real estate clients. Served multi-category roster including Ravin, TieShop, Bits and Pixels, and other established Egyptian brands.

Digital Marketing Manager at Skyloov Property Portal / Eyes & Birds

May 1, 2023 - October 31, 2023

Built quarterly marketing strategies and budgets for real estate developers and broker clients in the UAE. Managed all digital channels and media buying across Meta, Google, and Snapchat for developers and brokers. Supervised content and design teams to ensure on-brand output delivered on time and to standard. Conducted business development meetings with major real estate clients across Egypt and the UAE.

Performance Marketing Manager at PM Digital Advertising Agency

January 1, 2019 - April 1, 2023

Managed monthly ad budgets up to $200,000 across Meta, Google, TikTok, LinkedIn, and Snapchat for top-tier Egyptian real estate developers. Delivered up to 6x ROAS by combining granular audience segmentation, CRO, and creative iteration. Led and trained a team of 3 media buyers; built performance review rituals and optimization playbooks. Worked directly with C-level and Marketing Directors on quarterly strategy, media planning, and budget allocation.

Media Buyer at PM Digital Advertising Agency

January 1, 2017 - January 1, 2019

Planned and optimized campaigns with $50K monthly budgets on Meta and Google Ads for real estate, e-commerce, retail, and service clients. Delivered 3–4x ROAS through structured research, creative testing, and audience refinement. Built performance dashboards and client reporting frameworks that improved transparency and speed of decision-making.