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I am a junior to midweight Graphic Designer with 3 years of experience spanning agency, freelance, and self-directed environments. I specialize in brand identity, strategic branding, and visual storytelling. I am proficient across the full Adobe Creative Suite, with a multidisciplinary approach extending into motion graphics, editorial design, photography, and cinematography. I have a proven track record leading creative teams, mentoring emerging designers, and delivering structured, research-grounded visual identities that balance precision with originality. I thrive in collaborative, fast-paced settings and enjoy turning insights into compelling visual narratives.…I am a junior to midweight Graphic Designer with 3 years of experience spanning agency, freelance, and self-directed environments. I specialize in brand identity, strategic branding, and visual storytelling. I am proficient across the full Adobe Creative Suite, with a multidisciplinary approach extending into motion graphics, editorial design, photography, and cinematography. I have a proven track record leading creative teams, mentoring emerging designers, and delivering structured, research-grounded visual identities that balance precision with originality. I thrive in collaborative, fast-paced settings and enjoy turning insights into compelling visual narratives.

Rafi Abdi El Mateen

Graphic Designer, Creative Director, Brand Designer, +2

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I am a junior to midweight Graphic Designer with 3 years of experience spanning agency, freelance, and self-directed environments. I specialize in brand identity, strategic branding, and visual storytelling. I am proficient across the full Adobe Creative Suite, with a multidisciplinary approach extending into motion graphics, editorial design, photography, and cinematography. I have a proven track record leading creative teams, mentoring emerging designers, and delivering structured, research-grounded visual identities that balance precision with originality. I thrive in collaborative, fast-paced settings and enjoy turning insights into compelling visual narratives.…I am a junior to midweight Graphic Designer with 3 years of experience spanning agency, freelance, and self-directed environments. I specialize in brand identity, strategic branding, and visual storytelling. I am proficient across the full Adobe Creative Suite, with a multidisciplinary approach extending into motion graphics, editorial design, photography, and cinematography. I have a proven track record leading creative teams, mentoring emerging designers, and delivering structured, research-grounded visual identities that balance precision with originality. I thrive in collaborative, fast-paced settings and enjoy turning insights into compelling visual narratives.

Available to hire

I am a junior to midweight Graphic Designer with 3 years of experience spanning agency, freelance, and self-directed environments. I specialize in brand identity, strategic branding, and visual storytelling. I am proficient across the full Adobe Creative Suite, with a multidisciplinary approach extending into motion graphics, editorial design, photography, and cinematography.

I have a proven track record leading creative teams, mentoring emerging designers, and delivering structured, research-grounded visual identities that balance precision with originality. I thrive in collaborative, fast-paced settings and enjoy turning insights into compelling visual narratives.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Advanced

Indonesian

Fluent

Work Experience

Co-Founder & Creative Director at SOHO Design Collective

November 1, 2024 - July 1, 2025

Co-founded an independent design collective, providing a structured space for peers to develop work during a competitive job market. Led a small team of designers and directed creative output across social media campaigns and multimedia projects. Oversaw project workflows, delegated responsibilities, and maintained quality standards. Developed real-world skills in team leadership, communication, and managing creative dynamics.

Graphic Designer (Part-Time) at LOVO Consult Creu

January 1, 2024 - March 1, 2025

Pivoted into research-driven, strategic branding projects, collaborating with strategists, marketing, and management teams to translate audience and market research insights into evidence-based visual identity decisions. Developed comprehensive visual identity systems with a structured and intentional approach, producing brand identities that were consistent, purposeful, and built for longevity. Applied design thinking frameworks to move through discovery, strategy, and execution phases with discipline; learning to balance creative freedom with strategic rigour. Built a deeper understanding of how structure and precision serve as enablers of creativity, not constraints, maturing both design process and output quality.

Graphic Designer (Part-Time) at Newest Agency

December 1, 2023 - November 1, 2024

Designed visually compelling graphics for digital and print media across multiple client accounts, ensuring consistent alignment with brand guidelines and project objectives. Developed motion graphics for promotional videos, social media content, and client presentations; enhancing visual storytelling through animation and dynamic composition. Collaborated on brand strategy and identity development, producing cohesive branding materials from initial concept through to final delivery. Contributed to a diverse range of creative projects across disciplines, demonstrating adaptability and a versatile visual language across formats and industries.

Design Extracurricular Teacher at Sekolah Alam Insan Mulia

August 1, 2023 - June 1, 2024

Led weekly extracurricular design classes for high school students, covering editorial layout, poster design, logo creation, typography, composition, and visual hierarchy. Acted as both mentor and creative guide, providing structure and direction while actively encouraging students to explore their own design instincts and develop a personal visual voice. Designed and delivered a practical curriculum that balanced hands-on project work with foundational visual communication theory, bridging concept and execution. Observed consistent week-to-week growth in students' ability to connect design principles with self-directed ideas; reinforcing a belief that great design begins with learning how to see.

Graphic Design Intern / Part-Time at Kultur Ekstensif

October 1, 2022 - January 1, 2023

Gained first professional agency experience in a fast-paced studio environment, developing speed, accuracy, and quality standards under real client pressure. Built a foundational understanding of what separates good design from great design, through direct exposure to professional creative standards, feedback, and iterative refinement. Contributed to graphic design, layouting, motion graphics, photography, and photo and video editing across a range of client deliverables. Developed broad knowledge of the local Surabaya design industry; its clients, working culture, and creative expectations, establishing a strong professional foundation.

Co Founder & Creative Director at SOHO Design Collective

November 1, 2024 - July 1, 2025

Co-founded an independent design collective, leading a small team of designers and directing creative output across social media campaigns and multimedia projects. Oversaw project workflows, delegated responsibilities, and maintained quality standards. Developing real-world skills in team leadership, communication, and managing creative dynamics, gaining firsthand experience in the challenges of managing peers and fostering collaborative leadership.

Graphic Designer (Part Time) at LOVO Consult Creu

January 1, 2024 - March 1, 2025

Graphic Designer (Part Time) at Newest Agency

December 1, 2023 - November 1, 2024

Designed visually compelling graphics for digital and print media across multiple client accounts, ensuring alignment with brand guidelines and project objectives. Developed motion graphics for promotional videos, social media content, and client presentations, enhancing visual storytelling through animation and dynamic composition. Collaborated on brand strategy and identity development from concept to delivery, contributing across a diverse range of projects.