I am Muhammad Abdullah Arif, a results-driven marketing manager with 5+ years of experience in SEO, performance marketing, and multi-channel digital strategies. I drive growth through data-driven decision making and cross-functional collaboration.

Muhammad Abdullah Arif

I am Muhammad Abdullah Arif, a results-driven marketing manager with 5+ years of experience in SEO, performance marketing, and multi-channel digital strategies. I drive growth through data-driven decision making and cross-functional collaboration.

Available to hire

I am Muhammad Abdullah Arif, a results-driven marketing manager with 5+ years of experience in SEO, performance marketing, and multi-channel digital strategies. I drive growth through data-driven decision making and cross-functional collaboration.

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Language

English
Advanced
Urdu
Advanced

Work Experience

Marketing Manager at Ad-Astra Inc.
July 20, 2025 - November 7, 2025
Delivered first qualified leads within weeks of joining; revamped email marketing strategy, campaign design, and brand assets to support ongoing growth; collaborated with design and leadership teams to align rebrand efforts with SaaS transition.
Digital Marketing Manager at Cloudways by Digital Ocean
June 20, 2025 - June 20, 2025
Increased organic traffic by 50% YoY through strategic SEO, content marketing, and optimizations. Revamped onboarding using CRO techniques and A/B testing, boosting signup rate by 10% QoQ. Improved conversions YoY by 20% for e-commerce & agency ICP by implementing omni-channel marketing strategies.
SEO & Digital Marketing Project Manager at Out Origin Inc
July 20, 2022 - July 20, 2022
Led client-side marketing projects, ensuring alignment with business KPIs; managed SEO and digital marketing initiatives and ensured on-time delivery.
Junior SEO Executive at Vivotic Solutions
June 20, 2020 - June 20, 2020
Conducted keyword research and on-page SEO, increasing website traffic by 20%. Assisted technical SEO audits, improving indexing and performance. Fixed crawl budget issues, status code errors, and enhanced site indexing across multiple websites.
Organic Growth Manager - Digital Initiatives at Fresh Lens
December 20, 2024 - December 20, 2024
Developed and supervised a 10x ROI affiliate program by launching strategic partnerships. Designed BFCM campaigns, boosting revenue by 30% YoY. Increased user engagement by 20% through branding optimization and UX improvements.
Digital Marketing Consultant at PhoneBot
July 4, 2023 - October 20, 2023
Achieved 25% YoY organic growth through SEO-optimized content and technical audits. Launched high-converting paid media campaigns, increasing revenue by 12%+. Designed a custom customer rewards program to boost returning sales.

Education

Bachelor of Science in Computer Science at PAF-KIET
January 11, 2030 - November 7, 2025

Qualifications

Contract-Based Work Skills & Tools Certification
January 11, 2030 - November 7, 2025

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Retail