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Senior digital marketer with 6+ years of experience helping B2B SaaS and ecommerce brands grow through SEO, paid media, and lifecycle marketing. I have grown organic traffic from under 1,000 to 54,700 monthly users, managed $100K+ monthly in Google Ads, and delivered results including 8x ROAS and 700% lead growth for clients across the US, UK, and Australia. I work across the full funnel from technical SEO audits and content strategy to paid campaign builds and conversion optimisation. Available for project-based and retainer engagements.…Senior digital marketer with 6+ years of experience helping B2B SaaS and ecommerce brands grow through SEO, paid media, and lifecycle marketing. I have grown organic traffic from under 1,000 to 54,700 monthly users, managed $100K+ monthly in Google Ads, and delivered results including 8x ROAS and 700% lead growth for clients across the US, UK, and Australia. I work across the full funnel from technical SEO audits and content strategy to paid campaign builds and conversion optimisation. Available for project-based and retainer engagements.

Muhammad Abdullah Arif

Growth Marketer, Marketing Strategist, Content Strategist, +5

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Senior digital marketer with 6+ years of experience helping B2B SaaS and ecommerce brands grow through SEO, paid media, and lifecycle marketing. I have grown organic traffic from under 1,000 to 54,700 monthly users, managed $100K+ monthly in Google Ads, and delivered results including 8x ROAS and 700% lead growth for clients across the US, UK, and Australia. I work across the full funnel from technical SEO audits and content strategy to paid campaign builds and conversion optimisation. Available for project-based and retainer engagements.…Senior digital marketer with 6+ years of experience helping B2B SaaS and ecommerce brands grow through SEO, paid media, and lifecycle marketing. I have grown organic traffic from under 1,000 to 54,700 monthly users, managed $100K+ monthly in Google Ads, and delivered results including 8x ROAS and 700% lead growth for clients across the US, UK, and Australia. I work across the full funnel from technical SEO audits and content strategy to paid campaign builds and conversion optimisation. Available for project-based and retainer engagements.

Available to hire

Senior digital marketer with 6+ years of experience helping B2B SaaS and ecommerce brands grow through SEO, paid media, and lifecycle marketing. I have grown organic traffic from under 1,000 to 54,700 monthly users, managed $100K+ monthly in Google Ads, and delivered results including 8x ROAS and 700% lead growth for clients across the US, UK, and Australia. I work across the full funnel from technical SEO audits and content strategy to paid campaign builds and conversion optimisation. Available for project-based and retainer engagements.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Advanced

Urdu

Fluent

Work Experience

Marketing Manager at Ad-Astra Inc.

July 20, 2025 - June 1, 2026

Delivered first qualified leads within weeks of joining; revamped email marketing strategy, campaign design, and brand assets to support ongoing growth; collaborated with design and leadership teams to align rebrand efforts with SaaS transition.

Organic Growth Manager - Digital Initiatives at Fresh Lens

December 20, 2024 - December 20, 2024

Developed and supervised a 10x ROI affiliate program by launching strategic partnerships. Designed BFCM campaigns, boosting revenue by 30% YoY. Increased user engagement by 20% through branding optimization and UX improvements.

Digital Marketing Consultant at PhoneBot

July 4, 2023 - October 20, 2023

Achieved 25% YoY organic growth through SEO-optimized content and technical audits. Launched high-converting paid media campaigns, increasing revenue by 12%+. Designed a custom customer rewards program to boost returning sales.

SEO & Digital Marketing Project Manager at Out Origin Inc

July 20, 2022 - July 20, 2022

Led client-side marketing projects, ensuring alignment with business KPIs; managed SEO and digital marketing initiatives and ensured on-time delivery.

Digital Marketing Manager at Cloudways by Digital Ocean

July 4, 2022 - May 31, 2025

Increased organic traffic by 50% YoY through strategic SEO, content marketing, and optimizations. Revamped onboarding using CRO techniques and A/B testing, boosting signup rate by 10% QoQ. Improved conversions YoY by 20% for e-commerce & agency ICP by implementing omni-channel marketing strategies.

SEO & Digital Marketing Project Manager at Out Origin

October 1, 2021 - July 1, 2022

Managed 10+ concurrent client marketing projects across industries, ensuring delivery aligned to business KPIs and acquisition targets. Increased client website traffic by 20% through SEO content strategies, inbound marketing, and technical optimization. Developed conversion-focused keyword funnels to improve lead quality and organic acquisition rates across client accounts.

Digital Marketing Lead at Team Station Pakistan

June 1, 2021 - October 1, 2021

Managed PPC campaigns across ecommerce client accounts, achieving up to 5x ROAS through targeted optimization and budget allocation. Grew client social media followings by 15% across Facebook and Instagram using content and community strategy. Led a content marketing team to align creative execution with client business objectives and performance benchmarks.

Social Media Executive at OTL

July 1, 2020 - December 31, 2020

Managed brand social media accounts across multiple platforms, growing online presence and improving audience engagement. Developed and maintained content calendars aligned to brand objectives and audience targeting. Generated inbound leads through organic social strategies and community engagement initiatives.

Junior SEO Executive at Vivotic Solutions

April 1, 2019 - June 30, 2020

Increased website traffic by 20% through keyword research, on-page SEO, and content optimization. Conducted technical SEO audits, resolving crawl budget issues, status code errors, and indexation problems to improve overall site performance.

Junior SEO Executive at Vivotic Solutions

April 1, 2019 - June 20, 2020

Conducted keyword research and on-page SEO, increasing website traffic by 20%. Assisted technical SEO audits, improving indexing and performance. Fixed crawl budget issues, status code errors, and enhanced site indexing across multiple websites.