I’m Abdul Mateen, a Performance Marketing Specialist and Digital Marketing Strategist with 6+ years of experience scaling eCommerce brands across multiple international markets. I specialize in paid media that drives measurable revenue—working deeply with Meta Ads and Google Ads, plus platforms like TikTok, Pinterest, and Snapchat, to build full-funnel campaigns that consistently improve ROAS and profitability. I enjoy turning data into decisions: testing creatives, refining audience targeting, optimizing funnel flow, and reporting results clearly. From Shopify store conversion improvements to analytics and merchant feed management, I focus on practical growth systems. I’ve managed $700K+ in ad spend and helped businesses scale across countries by combining strong campaign strategy with hands-on optimization across the entire campaign lifecycle.…

I’m Abdul Mateen, a Performance Marketing Specialist and Digital Marketing Strategist with 6+ years of experience scaling eCommerce brands across multiple international markets. I specialize in paid media that drives measurable revenue—working deeply with Meta Ads and Google Ads, plus platforms like TikTok, Pinterest, and Snapchat, to build full-funnel campaigns that consistently improve ROAS and profitability. I enjoy turning data into decisions: testing creatives, refining audience targeting, optimizing funnel flow, and reporting results clearly. From Shopify store conversion improvements to analytics and merchant feed management, I focus on practical growth systems. I’ve managed $700K+ in ad spend and helped businesses scale across countries by combining strong campaign strategy with hands-on optimization across the entire campaign lifecycle.…

Available to hire

I’m Abdul Mateen, a Performance Marketing Specialist and Digital Marketing Strategist with 6+ years of experience scaling eCommerce brands across multiple international markets. I specialize in paid media that drives measurable revenue—working deeply with Meta Ads and Google Ads, plus platforms like TikTok, Pinterest, and Snapchat, to build full-funnel campaigns that consistently improve ROAS and profitability.

I enjoy turning data into decisions: testing creatives, refining audience targeting, optimizing funnel flow, and reporting results clearly. From Shopify store conversion improvements to analytics and merchant feed management, I focus on practical growth systems. I’ve managed $700K+ in ad spend and helped businesses scale across countries by combining strong campaign strategy with hands-on optimization across the entire campaign lifecycle.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Beginner
Beginner
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Language

English
Advanced
Urdu
Fluent
Panjabi, Punjabi
Fluent

Work Experience

Meta Ads Specialist at BBQ Box & Floral Jewels — UAE (International Clients)
January 1, 2025 - January 1, 2026
Planned and executed Meta Ads strategy for two UAE-based international brands across awareness, engagement, and conversion objectives. Managed 69 messaging campaigns for BBQ Box UAE with AED budgets, delivering 1,730 conversations at AED 9.90 CPA and 271K peak impressions. Handled complete campaign lifecycle including creative briefs, audience segmentation, bid strategy, scaling, and reporting, achieving target ROAS/CPA milestones within the first 30 days.
Performance Marketing Specialist at Multi-Client Portfolio (14+ Businesses)
January 1, 2024 - January 1, 2026
Managed paid media across Meta, Google, TikTok, Pinterest, and Snapchat for 14+ businesses across fashion, F&B, tech, and industrial sectors. Delivered results such as $407K+ in total sales for Momin Fabrics, $15.2K in sales with 6.72x ROAS for NA Apparels, and $2.5K in sales with 99 orders for Faasle using multi-channel campaign strategy. Consistently achieved ROAS ranging from 6x to 23x by refining targeting, creative testing, and scaling for profitability while reducing CPA.
Performance Marketing Specialist (Multi-Client Portfolio) at 14+ Businesses (Fashion, F&B, Tech, Industrial, and other niches)
January 1, 2024 - January 1, 2026
Managed paid media campaigns across Meta, Google, TikTok, Pinterest, and Snapchat for 14+ businesses across diverse industries. Produced measurable outcomes such as $407K+ total sales for Momin Fabrics (623K sessions, 794% YoY revenue growth; $206K in H1 2026), $15.2K sales and 2.43% conversion rate for NA Apparels (6.72x ROAS across Meta campaigns), and $2.5K sales and 99 orders for Faasle via multi-channel campaigns. Worked on scaling while controlling CPA through data-driven targeting and creative optimization.
Performance Marketing Specialist at ALAB.pk — International eCommerce Brand
January 1, 2020 - Present
Owned end-to-end performance marketing for an international clothing brand operating across Pakistan, USA, UK, Canada, and Australia. Drove $680K+ in total Shopify revenue from 714.5K sessions and 6,502 orders (Jan 2024–Jul 2026) and achieved up to 26x ROAS through Meta Ads optimization, creative testing, and full-funnel restructuring. Managed 74+ Meta Ads campaigns (ABO/CBO, Catalog, AI Shopping, retargeting) and ran Google Ads with strong efficiency (including 4,266% ROAS/42.66x in Mar 2025–Jul 2026). Coordinated GA4 and Merchant Center operations for multi-country tracking and product storefront performance, and supported international conversion UX including currency localization and multi-market checkout flow. Integrated Stripe for cross-border payments and built automation via Google Apps Script to streamline multi-market order processing.

Education

Bachelor of Business Administration (BBA) at Superior University, Faisalabad, Pakistan
January 1, 2022 - January 1, 2026
Intermediate (F.Sc.) at Concordia College, Faisalabad, Pakistan
January 1, 2018 - January 1, 2020
Secondary School Certificate (Matriculation) at Govt Technical High School, Faisalabad, Pakistan
January 1, 2016 - January 1, 2018
Bachelor of Business Administration (BBA) at Superior University
January 1, 2022 - January 1, 2026
Intermediate Education (F.Sc.) at Concordia College
January 1, 2018 - January 1, 2020
Secondary School Certificate (Matriculation) at Govt Technical High School
January 1, 2016 - January 1, 2018

Qualifications

AI-Powered Performance Ads Certification
September 21, 2026 - September 21, 2027

Industry Experience

Retail, Software & Internet, Consumer Goods, Financial Services
    Performance Marketer
    Scaled a fashion eCommerce brand from launch through international campaigns, managing creative testing, retargeting systems, and full-funnel paid media. Managed end-to-end performance marketing for an international clothing brand operating across Pakistan, USA, UK, Canada and Australia.…