E-commerce and digital marketing professional with 6+ years of experience in Shopify development, SEO, Google Ads, Meta Ads, and email marketing. Built and managed 7+ Shopify stores across D2C and B2C markets. Strong hands-on execution and strategy across full store setup (theme development, app integration, SEO, analytics, and paid media). Experienced in CRO, speed optimization, automations, and performance reporting using GA4 and Google Search Console.

Abdul Rauf Ur Raheem

E-commerce and digital marketing professional with 6+ years of experience in Shopify development, SEO, Google Ads, Meta Ads, and email marketing. Built and managed 7+ Shopify stores across D2C and B2C markets. Strong hands-on execution and strategy across full store setup (theme development, app integration, SEO, analytics, and paid media). Experienced in CRO, speed optimization, automations, and performance reporting using GA4 and Google Search Console.

Available to hire

E-commerce and digital marketing professional with 6+ years of experience in Shopify development, SEO, Google Ads, Meta Ads, and email marketing. Built and managed 7+ Shopify stores across D2C and B2C markets.

Strong hands-on execution and strategy across full store setup (theme development, app integration, SEO, analytics, and paid media). Experienced in CRO, speed optimization, automations, and performance reporting using GA4 and Google Search Console.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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Work Experience

SEO & Digital Marketing Manager | Shopify Dev & Ops at Techigator
February 1, 2025 - January 1, 2026
Managed SEO strategy and execution (on-page, off-page, technical) across multiple client stores. Ran Google Ads campaigns (Search, Shopping, Performance Max) and Meta Ads (Facebook, Instagram). Handled email marketing setup and automation management. Developed and customized Shopify stores (Liquid theme work, third-party app integration, speed optimization) and managed store operations such as product listings, inventory, order tracking, and automations. Tracked performance using GA4 and Google Search Console and delivered monthly KPI reporting, including budget planning and allocation.
Shopify Developer (Freelance, Remote)
November 1, 2024 - February 1, 2025
Built and customized Shopify stores for multiple clients (skincare, beauty, toy brands). Completed full store setup including theme customization (Liquid), payment gateway and shipping configuration, and app integrations. Converted Figma/PSD designs into functional Shopify themes. Optimized store speed, mobile performance, and product pages for improved UX and conversions. Provided post-launch support and technical troubleshooting.
SEO Manager at High Street Pakistan
November 1, 2023 - August 1, 2024
Led SEO strategy and execution for a fashion and cosmetics e-commerce brand targeting the Pakistani market. Managed keyword research, competitor analysis, on-page optimization, and Local SEO including Google Business Profile management. Conducted technical SEO audits and fixes using Ahrefs, SEMrush, and Screaming Frog. Customized Shopify themes using Liquid, integrated third-party apps, and improved site speed. Managed email marketing automation and mentored the SEO team. Monitored performance using GA4, Search Console, and Ahrefs Assistant.
SEO & E-Commerce Manager at King Perfumes
November 1, 2023 - October 1, 2024
Set up and managed a Shopify store including migration, taxation configuration, warehouse setup, and payment gateway integration. Implemented on-page, off-page, and technical SEO with product/collection optimization, schema markup (Product, Organization, Local Business), and internal linking. Performed technical audits (indexing, duplicate content, broken links, and site speed). Managed day-to-day e-commerce operations: product listings, inventory, order fulfillment, returns, and customer support. Handled chargeback resolution and reporting; used Ahrefs, SEMrush, and Screaming Frog for SEO monitoring and competitive analysis.
E-Commerce Manager at Apace Solutions
January 1, 2022 - January 1, 2024
Oversaw daily e-commerce operations for Tops & Bottoms USA, a large-scale Shopify store in branded apparel and footwear. Managed product listings, pricing, inventory, and order fulfillment coordination. Supervised customer service team and handled returns and escalations. Conducted site performance analysis, UX review, and app cost audits. Produced daily/weekly/monthly sales reports for management.
Shopify Expert at Apace Solutions
November 1, 2021 - January 1, 2024
Developed and customized Shopify themes using Liquid for a premium US-based apparel store. Integrated third-party apps and APIs; configured payment gateways and shipping. Optimized store speed, performance, and mobile responsiveness. Built custom theme elements per client requirements and handled post-launch maintenance.
SEO & Google Ads Manager | Email Marketing Specialist at Apace Solutions
June 1, 2021 - January 1, 2024
Managed Google Ads campaigns (Search, Performance Max, Shopping) for a US-based e-commerce brand. Executed SEO strategy including keyword research and competitor analysis. Handled Local SEO and Google Business Profile optimization. Ran email marketing campaigns and automation flows. Mentored the SEO team and managed social media accounts. Reported performance through Google Analytics and Google Search Console.
SEO Executive at Apace Solutions
November 1, 2020 - November 1, 2021
Executed on-page and off-page SEO tasks including keyword optimization, metadata updates, and internal linking. Monitored and reported SEO performance metrics. Collaborated with content and development teams on optimization tasks.
Jr. SEO Executive at JRZ & Co.
August 1, 2018 - June 1, 2019
Performed on-page and off-page SEO tasks including keyword research, content optimization, and metadata updates. Tracked SEO metrics and reported results to senior team.

Education

BS in Computer Science at University of the People (Online)
August 1, 2024 - July 9, 2026
Intermediate in Pre-Engineering at Govt. Degree College for Boys, Karachi
January 1, 2011 - January 1, 2013
Advanced Diploma in Information Technology at Computer Collegiate
March 1, 2019 - July 9, 2026

Qualifications

Google Data Analytics Professional Certificate
June 1, 2026 - July 9, 2026
Google Digital Marketing & E-Commerce Professional Certificate
August 1, 2025 - July 9, 2026
Google Cybersecurity Professional Certificate
October 1, 2025 - July 9, 2026
Digital Marketing
April 1, 2026 - July 9, 2026
Advanced Diploma in Information Technology
March 1, 2019 - July 9, 2026

Industry Experience

Retail, Consumer Goods, Software & Internet, Professional Services, Education