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Hi, I’m Abdur Rehman Tahir. I’m a results-driven Digital Marketing & Performance Leader with 14+ years of experience driving growth across e-commerce, retail, FMCG, OTT, automotive, insurance, healthcare, government, and real estate. I’ve built data‑driven performance engines that improve CPA, CPL and ROAS through structured experimentation, channel optimization, and incrementality‑led thinking. I lead cross‑functional teams, establish execution standards, and turn performance insights into measurable outcomes. I’ve designed and scaled multi‑market programs across MENA, South Asia, and APAC (including Australia), aligning local market nuances to a single KPI framework and budget cadence. I’m skilled across paid media, analytics, conversion optimization, and full‑funnel growth strategy, with a proven ability to partner with stakeholders to drive business goals and elevate execution quality.…Hi, I’m Abdur Rehman Tahir. I’m a results-driven Digital Marketing & Performance Leader with 14+ years of experience driving growth across e-commerce, retail, FMCG, OTT, automotive, insurance, healthcare, government, and real estate. I’ve built data‑driven performance engines that improve CPA, CPL and ROAS through structured experimentation, channel optimization, and incrementality‑led thinking. I lead cross‑functional teams, establish execution standards, and turn performance insights into measurable outcomes. I’ve designed and scaled multi‑market programs across MENA, South Asia, and APAC (including Australia), aligning local market nuances to a single KPI framework and budget cadence. I’m skilled across paid media, analytics, conversion optimization, and full‑funnel growth strategy, with a proven ability to partner with stakeholders to drive business goals and elevate execution quality.

Abdur Rehman Tahir

Marketing Strategist, Growth Marketer, Performance Marketer, +5

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Hi, I’m Abdur Rehman Tahir. I’m a results-driven Digital Marketing & Performance Leader with 14+ years of experience driving growth across e-commerce, retail, FMCG, OTT, automotive, insurance, healthcare, government, and real estate. I’ve built data‑driven performance engines that improve CPA, CPL and ROAS through structured experimentation, channel optimization, and incrementality‑led thinking. I lead cross‑functional teams, establish execution standards, and turn performance insights into measurable outcomes. I’ve designed and scaled multi‑market programs across MENA, South Asia, and APAC (including Australia), aligning local market nuances to a single KPI framework and budget cadence. I’m skilled across paid media, analytics, conversion optimization, and full‑funnel growth strategy, with a proven ability to partner with stakeholders to drive business goals and elevate execution quality.…Hi, I’m Abdur Rehman Tahir. I’m a results-driven Digital Marketing & Performance Leader with 14+ years of experience driving growth across e-commerce, retail, FMCG, OTT, automotive, insurance, healthcare, government, and real estate. I’ve built data‑driven performance engines that improve CPA, CPL and ROAS through structured experimentation, channel optimization, and incrementality‑led thinking. I lead cross‑functional teams, establish execution standards, and turn performance insights into measurable outcomes. I’ve designed and scaled multi‑market programs across MENA, South Asia, and APAC (including Australia), aligning local market nuances to a single KPI framework and budget cadence. I’m skilled across paid media, analytics, conversion optimization, and full‑funnel growth strategy, with a proven ability to partner with stakeholders to drive business goals and elevate execution quality.

Available to hire

Hi, I’m Abdur Rehman Tahir. I’m a results-driven Digital Marketing & Performance Leader with 14+ years of experience driving growth across e-commerce, retail, FMCG, OTT, automotive, insurance, healthcare, government, and real estate. I’ve built data‑driven performance engines that improve CPA, CPL and ROAS through structured experimentation, channel optimization, and incrementality‑led thinking. I lead cross‑functional teams, establish execution standards, and turn performance insights into measurable outcomes.

I’ve designed and scaled multi‑market programs across MENA, South Asia, and APAC (including Australia), aligning local market nuances to a single KPI framework and budget cadence. I’m skilled across paid media, analytics, conversion optimization, and full‑funnel growth strategy, with a proven ability to partner with stakeholders to drive business goals and elevate execution quality.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Advanced

Work Experience

Digital Marketing Director (Performance & Growth) at Fusion Five

December 1, 2018 - February 1, 2026

Owned end-to-end performance strategy and governance for multi-channel campaigns across APAC and MENA, including Australia; led cross-functional delivery and established SOPs/QA; strengthened measurement through automation with Funnel.io, BigQuery, Looker Studio and GA4; managed platform and partner relationships (Meta, Google, TikTok, Snapchat, LinkedIn, X) to improve delivery quality; led multi-market governance for a global automotive client (Lotus], aligning local nuances to a single KPI framework, budget strategy and optimization cadence; designed testing roadmaps across audiences, creative, bidding, and user journeys to scale learnings; validated impact using exposed vs control measurement; supported product initiatives including the Geo Hub location-intelligence product.

Senior Digital Marketing & E-commerce Specialist at Intercoil International

March 1, 2016 - November 1, 2018

Owned digital acquisition and e-commerce growth for a multi-brand portfolio across 27 countries; translated revenue targets into channel plans, promo calendars, and weekly optimization priorities; led performance across search and paid social with ROI-based budget reallocation; drove conversion improvements through CRO-led enhancements; built reporting routines and stakeholder updates; partnered with merchandising, creative and operations to align promotions, pricing and campaign timing; supported regional e-commerce initiatives including TheBedroom.com and optimization roadmaps.

Head of Digital Marketing at BuyFlee

May 1, 2015 - March 1, 2016

Co-founded and launched the e-commerce business, owning digital growth end-to-end across Paid Social, Paid Search, SEO/SEM, Email/CRM, Display/Retargeting, and on-site conversion improvements; set KPIs and reporting cadence; managed campaigns across Meta and Google Ads with structured testing; improved funnel performance and led team coaching and capability building.

Digital Marketing Executive at Disrupt.com (Gaditek)

July 1, 2013 - May 1, 2015

Supported digital growth and performance marketing for PureVPN (subscription SaaS); executed campaigns across Paid Search, Display/Programmatic, Paid Social, YouTube/Video, affiliate marketing, Email/CRM, and SEO; aligned messaging and landing pages to channel intent; improved efficiency through structured testing (keywords/audiences, creatives, offers, landing pages) and budget reallocation based on CPA/CAC and conversion-rate signals; built performance reporting and weekly insights covering traffic quality, funnel conversion and subscription outcomes; collaborated with creative/content and web teams to improve conversion paths.

Social Media Executive at Converge Technologies

July 1, 2012 - May 1, 2013

Supported account teams in building and executing social media plans; managed content operations, moderated communities, and coordinated with client services to support reputation management; monitored KPIs, compiled performance reports, and ensured timely execution of campaigns.

Digital Marketing Executive at Disrupt.com (formerly Gaditek)

July 1, 2013 - May 1, 2015

Supported digital growth and performance marketing for PureVPN (subscription SaaS). Executed campaigns across Paid Search, Display/Programmatic, Paid Social, YouTube/Video, affiliate marketing, Email/CRM, and SEO; improved efficiency through structured testing and budget reallocation; built performance reporting that tracked traffic quality, funnel conversions, and subscriptions.

Education

Master of Business Administration (MBA), Marketing at Iqra University (Official)

January 1, 2012 - December 31, 2014

Bachelor of Business Administration (BBA), Marketing at Iqra University (Official)

January 1, 2008 - December 31, 2012

Master of Business Administration (MBA) at Iqra University (Official)

January 1, 2008 - December 31, 2012

Bachelor of Business Administration (BBA) at Iqra University (Official)

January 1, 2008 - December 31, 2012

Qualifications

Advanced Google AdWords

January 11, 2030 - March 25, 2026

Google Analytics Certification

January 11, 2030 - March 25, 2026

Google Ads Certification

January 11, 2030 - March 25, 2026

HubSpot Certification

January 11, 2030 - March 25, 2026

Looker Studio Certification

January 11, 2030 - March 25, 2026

Advanced Google AdWords