I'm a freelancer who specializes in brand strategy, content strategy, digital marketing and social media management. With over five years of experience across marketing, I help businesses build compelling brand identities, grow their digital presence and turn strategy into measurable results. What truly sets me apart is my ability to bridge the gap between research and creativity. I bring a strong foundation in market research and consumer behavior analysis, having conducted large scale qualitative and quantitative studies including surveys, interviews and focus groups across multiple industries. This research driven approach means every creative decision I make, whether it is a content strategy, a brand positioning initiative or a social media campaign, is firmly grounded in data, audience insight and market intelligence. My work spans the full marketing mix, from developing brand guidelines and content strategies to managing multi platform social media, running email marketing campaigns and optimizing websites for organic growth. I have hands on experience with a wide range of marketing tools and I am equally comfortable working on audience analysis, competitor benchmarking and performance monitoring using established strategic frameworks. Having worked across diverse sectors including food, NGOs, retail, tech, education and consulting, I bring both strategic depth and cross industry adaptability to every project. I understand that great marketing is not just about looking good but about saying the right thing to the right audience at the right time, and my research background gives me the tools to do exactly that. Whether you are a startup looking to establish your brand or a growing business aiming to sharpen your digital strategy, I bring a structured, insight led and creative approach to help you stand out and grow.

I'm a freelancer who specializes in brand strategy, content strategy, digital marketing and social media management. With over five years of experience across marketing, I help businesses build compelling brand identities, grow their digital presence and turn strategy into measurable results. What truly sets me apart is my ability to bridge the gap between research and creativity. I bring a strong foundation in market research and consumer behavior analysis, having conducted large scale qualitative and quantitative studies including surveys, interviews and focus groups across multiple industries. This research driven approach means every creative decision I make, whether it is a content strategy, a brand positioning initiative or a social media campaign, is firmly grounded in data, audience insight and market intelligence. My work spans the full marketing mix, from developing brand guidelines and content strategies to managing multi platform social media, running email marketing campaigns and optimizing websites for organic growth. I have hands on experience with a wide range of marketing tools and I am equally comfortable working on audience analysis, competitor benchmarking and performance monitoring using established strategic frameworks. Having worked across diverse sectors including food, NGOs, retail, tech, education and consulting, I bring both strategic depth and cross industry adaptability to every project. I understand that great marketing is not just about looking good but about saying the right thing to the right audience at the right time, and my research background gives me the tools to do exactly that. Whether you are a startup looking to establish your brand or a growing business aiming to sharpen your digital strategy, I bring a structured, insight led and creative approach to help you stand out and grow.

Available to hire

I’m a freelancer who specializes in brand strategy, content strategy, digital marketing and social media management. With over five years of experience across marketing, I help businesses build compelling brand identities, grow their digital presence and turn strategy into measurable results.

What truly sets me apart is my ability to bridge the gap between research and creativity. I bring a strong foundation in market research and consumer behavior analysis, having conducted large scale qualitative and quantitative studies including surveys, interviews and focus groups across multiple industries. This research driven approach means every creative decision I make, whether it is a content strategy, a brand positioning initiative or a social media campaign, is firmly grounded in data, audience insight and market intelligence.

My work spans the full marketing mix, from developing brand guidelines and content strategies to managing multi platform social media, running email marketing campaigns and optimizing websites for organic growth. I have hands on experience with a wide range of marketing tools and I am equally comfortable working on audience analysis, competitor benchmarking and performance monitoring using established strategic frameworks.

Having worked across diverse sectors including food, NGOs, retail, tech, education and consulting, I bring both strategic depth and cross industry adaptability to every project. I understand that great marketing is not just about looking good but about saying the right thing to the right audience at the right time, and my research background gives me the tools to do exactly that.

Whether you are a startup looking to establish your brand or a growing business aiming to sharpen your digital strategy, I bring a structured, insight led and creative approach to help you stand out and grow.

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Language

English
Fluent
Turkish
Intermediate

Work Experience

Growth & Strategy Consultant at Yapaytech
January 2, 2023 - Present
As a Growth and Strategy Consultant, conducted market research using the STP framework to identify target audiences for CRM software products including DahiAI, CollectAction and Dialogtab, driving a data driven sales strategy that boosted revenue. Also forged client relationships for new e-commerce projects in the retail sector, exceeding expectations and receiving positive testimonials from all clients. In addition to this, led email marketing campaigns using Klaviyo to target SMEs across multiple international sectors including retail, healthcare and education, with campaigns across the UK, US, India and Germany successfully securing new customers within months. Furthermore, shaped a content strategy to empower the marketing and sales teams by ensuring content aligned with their goals and target audience needs, while also monitoring and analyzing key performance metrics to measure the effectiveness of content strategies and identify areas for improvement.
Associate Consultant, Marketing at Akademos
February 20, 2022 - March 31, 2025
Led marketing strategy and brand positioning initiatives that strengthened the company's industry presence and established a cohesive brand identity, and also worked closely with the design team to develop visual brand guidelines, marketing assets and branded content across digital platforms. In addition to this, managed social media presence on Instagram, Facebook, LinkedIn, Twitter and Medium through strategic content calendars, platform specific content creation and audience engagement strategies that increased reach and engagement. Furthermore, planned and executed content marketing initiatives including blogs, newsletters, case studies and thought leadership content to strengthen brand visibility and digital presence, while also directing SEO focused content development and collaborating with the SEO team to optimize website content, improve audience engagement and support long term organic growth. Alongside this, revamped and managed the company's Squarespace website by updating pages, improving content structure and enhancing user experience, which contributed to increased organic traffic. Additionally, handled email marketing campaigns through Klaviyo by creating newsletter content and designing campaign visuals to improve audience communication and engagement. Also supported podcast marketing and branding by managing guest outreach, preparing interview scripts and building the digital presence of The Akademos Podcast, the company's podcast arm of its market research consultancy. Further contributed to campaign planning, audience targeting and lead generation initiatives.
Management Trainee at Cardassilaris Family
September 1, 2021 - March 31, 2022
Cardassilaris Family is a dried fruit business based in Nicosia, Cyprus. As a Management Trainee, investigated European dried fruit trends and researched trade agreements in the EMEA region to inform market strategy. Also composed engaging weekly newsletters using Mailchimp and Stripe to deliver industry news and market insights to stakeholders, strengthening relationships and promoting brand loyalty. Additionally, optimized Shopify product listings to enhance online visibility and overall sales performance.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Retail, Education, Healthcare, Consumer Goods, Financial Services, Non-Profit Organization, Travel & Hospitality, Other
    paper Brand Identity for a Skincare Brand
    I developed a comprehensive branding portfolio for Lumina Glow, a UK skincare brand targeting young adults. The project established a minimalist yet fresh identity. I designed the logo, selected a pastel color palette, and chose the typography. I also created conceptual packaging and a social media strategy with post examples. The work successfully positioned Lumina Glow as a trustworthy and conscious brand, blending style with substance to appeal to a modern, youthful audience.